Lorena Hernandez Email & Phone Number

Polanco Iii Sección, Ciudad De México, México

Mexico City Area, Mexico

Responsible for managing marketing, advertising and promotional staff and activities at Cool Living. Also taking steps to measure, enhance, and enrich the position and image of the company through several goals and objectives.- Mkt plan and branding objectives.- Expand service solutions.- Prepare marketing strategies alongside other executives and staff.- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.- Prepare and adhere to budgets.- Oversee creation and delivery of press releases, advertisements, and other marketing materials.- Design print ads and publications.- Ensure consistent brand messages.- Gather and analyze customer insight.- Nurture and enrich all external perceptions of the company and growth of market share.- Engage consumers on social media.- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.- Lead all areas of content generation and production across all media platforms.- Take calculated risks based on data-driven analytics.- Drive overall CRM and direct marketing.- Engage other organizations within the community.- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.- Develop and lead a marketing team that will develop and execute new concepts, business models, channels, and partners to position the business as a leader innovative in the real estate industry.

Anywhere

Independent worker:- Identity Corporate- Posters- Presentation Cards- illustration- Web Pages

Mexico City Area, Mexico

Co-assisted in promoting ECC business, certifications, and services. I supported a marketing team by putting together plans, especially campaigns. I learned how to manage marketing content, such aswebsite material and brochures.Create solutions through difficult periods and provide facilities to others in their activities. Also, manage PR and bring attention to the client. Managed an extensive area with very satisfactory results.Worked indirectly for 1 year and a half with IT-Sec (Telecommunication Company).Mainly functions:- Search for business opportunities- Consumer analysis- Competitive Analysis- Create design for marketing strategies- Implementation, monitoring, and evaluation of strategies

Mexico City Area, Mexico

I made a research called "Press & digital media transition ". The importance was to analyze book & e-book between Mexico and Germany.

Making the final assembly, reconciliation of ideas and style to use are associated with deep analysis.Creating and keeping informed about the College advertisement. Research for new media and sales point through mupis, m5dos publicity, high school advertising, etc.Support to different academic departments about the information they wanted to inform the students.

Business Administration And Management, General

Study Certificate, Industrial/Product Design Master

Internship for 7 months in Germany.

Master Of Industrial Design, Maestría En Diseño Industrial

Got degree on June 22th, 2015

Bachelor'S Degree, Visual Communication Design

Got degree on May 25th, 2009