Lorena Hernandez

Lorena Hernandez Email and Phone Number

Marketing Specialist en Mexico Sotheby's International Realty @ Mexico Sotheby's International Realty
Lorena Hernandez's Location
Benito Juárez, Mexico City, Mexico, Mexico
About Lorena Hernandez

I am a Graphic Designer who has developed skills at MKT, Corporate Identity, Publicity, PR and Editorial design. I decide to make a master so I could learn more about strategies and to acquire knowledge for my career. In 2010 I got into Industrial Design Master at UNAM where I won an scholarship from CONACYT (National Council for Science and Technology) and I could do a cultural/technological research between Mexico and Germany. I got the chance to know Germans very well and had the opportunity to live in Wismar (State from Mecklenburg-Vorpommen,Germany) for about 7 months, this internship allowed me to get more information to state my research.About me I am a hard worker person, responsible, initiative very ethical so I constantly overcome as a professional. The new challenges that come I tried to apply my knowledge and experience to always give better solutions in the marketing field.

Lorena Hernandez's Current Company Details
Mexico Sotheby's International Realty

Mexico Sotheby'S International Realty

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Marketing Specialist en Mexico Sotheby's International Realty
Website:
sirmexico.com
Employees:
42
Lorena Hernandez Work Experience Details
  • Mexico Sotheby'S International Realty
    Marketing Specialist
    Mexico Sotheby'S International Realty Oct 2018 - Present
    Polanco Iii Sección, Ciudad De México, México
  • Cool Living
    Marketing Lead
    Cool Living May 2015 - Oct 2018
    Mexico City Area, Mexico
    Responsible for managing marketing, advertising and promotional staff and activities at Cool Living. Also taking steps to measure, enhance, and enrich the position and image of the company through several goals and objectives.- Mkt plan and branding objectives.- Expand service solutions.- Prepare marketing strategies alongside other executives and staff.- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.- Prepare and adhere to budgets.- Oversee creation and delivery of press releases, advertisements, and other marketing materials.- Design print ads and publications.- Ensure consistent brand messages.- Gather and analyze customer insight.- Nurture and enrich all external perceptions of the company and growth of market share.- Engage consumers on social media.- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.- Lead all areas of content generation and production across all media platforms.- Take calculated risks based on data-driven analytics.- Drive overall CRM and direct marketing.- Engage other organizations within the community.- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.- Develop and lead a marketing team that will develop and execute new concepts, business models, channels, and partners to position the business as a leader innovative in the real estate industry.
  • Anywhere
    Freelance
    Anywhere Mar 2007 - May 2015
    Anywhere
    Independent worker:- Identity Corporate- Posters- Presentation Cards- illustration- Web Pages
  • Ec-Council Latam
    Marketing Coordinator
    Ec-Council Latam Jul 2013 - Jul 2014
    Mexico City Area, Mexico
    Co-assisted in promoting ECC business, certifications, and services. I supported a marketing team by putting together plans, especially campaigns. I learned how to manage marketing content, such aswebsite material and brochures.Create solutions through difficult periods and provide facilities to others in their activities. Also, manage PR and bring attention to the client. Managed an extensive area with very satisfactory results.Worked indirectly for 1 year and a half with IT-Sec (Telecommunication Company).Mainly functions:- Search for business opportunities- Consumer analysis- Competitive Analysis- Create design for marketing strategies- Implementation, monitoring, and evaluation of strategies
  • Universidad Nacional Autónoma De México
    Intercultural Research
    Universidad Nacional Autónoma De México Mar 2010 - Aug 2012
    Mexico City Area, Mexico
    I made a research called "Press & digital media transition ". The importance was to analyze book & e-book between Mexico and Germany.
  • Universidad Simón Bolívar México
    Creative Department
    Universidad Simón Bolívar México Jan 2009 - Aug 2010
    Making the final assembly, reconciliation of ideas and style to use are associated with deep analysis.Creating and keeping informed about the College advertisement. Research for new media and sales point through mupis, m5dos publicity, high school advertising, etc.Support to different academic departments about the information they wanted to inform the students.

Lorena Hernandez Education Details

Frequently Asked Questions about Lorena Hernandez

What company does Lorena Hernandez work for?

Lorena Hernandez works for Mexico Sotheby's International Realty

What is Lorena Hernandez's role at the current company?

Lorena Hernandez's current role is Marketing Specialist en Mexico Sotheby's International Realty.

What schools did Lorena Hernandez attend?

Lorena Hernandez attended Universidad Latinoamericana, S.c., Hochschule Wismar, Universidad Nacional Autónoma De México, Universidad Simón Bolívar Oficial.

Who are Lorena Hernandez's colleagues?

Lorena Hernandez's colleagues are Vanessa García, Joe Masnica, Dodge David, Arturo Talavera, Elsa Gonzalez Boijseauneau, Branna Weinstock, Alida Rubio.

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