Lorena Arias Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Participate in the definition, organization and execution of mandates and projectsSupport to clients: diagnoses, drafting policies and action plans, creating customized projects, subsidy searches, staff training, etc.Develop new services and participate in their implementation.Support customers in their ESG/CSR approachCoordinate the BOMA BEST certification process.Participate in the development of the company and the team.

Montreal, Canada Area

-Managed entire projects and campaigns to make brands and experiences memorable for consumers. Sample projects include:Created the costumes for the Montreal Casino characters, working as a team with marketing and seamstresses. Organized events for the Fondation des Canadiens to create experiences for underprivileged children & communities.Worked directly with the public at events such as TIFF, Toronto Fashion week, Francofolies, Jazz Festival, FEQ and Auto shows. Represented brands like Ford, L'oreal, Bell, among others. Managed Megafanford's social media. Developed internal company projects such as warehouse and office organization and logistics.

Montreal, Quebec, Canada

-Defined, coordinated and executed marketing strategies for the monetization platform FansRevenue: Oversaw and executed content & social media (Facebook, Instagram, blog articles) marketing campaigns.Organized in-person and online events with up to 2000 attendees.Established key relationships with high-profile influencers and brands for marketing partnerships purposes. -Defined target customer journey and UX; voice of the customer for Product and Engineering.-Improved attribution tracking and performance reporting to optimize across platforms and campaigns.-Participated in international fairs representing the platform to the public and establishing contacts in the sector.

Quebec, Canada

Montreal, Canada Area

-Created a mobile platform and community in search of a sustainable solution to the problem of fashion overproduction based on market research and consumer psychology.-Brought the platform to the Apple and Android store and grow the community to 5,000 customers.-Managed every aspect from idea conception to post-launch: product, marketing, sales, operations, funding, including overseeing multidisciplinary teams of designers, developers and advisors.-Graduated as one of 13 companies out of 400 in the 2020-2021 Founders Institute cohort and was chosen as "Notable Alumni" of the Group 3737 programs.-Created the pitch, business plan and financial projections to raise funds.-Recruited, selected, negotiated the contracts, promoted, paid the employees and contractors.

Montreal, Canada Area

-Ran an internal competition to lower footprint at UdeM offices and designed the certification Mon Ecobureau.-Defined objectives, criteria, measurement methodologies and change management / communications.-Identified opportunities in energy, waste, mobility, supply-chain, engagement, events, food, innovation.-Drew the communication plan and the outline of a training plan for employees.

Montreal, Quebec, Canadá

Montreal, Quebec, Canadá

-Espanglish Entertainment Group Corporation MontrealCo-founded and produced entertainment media content directed to the latin community.Used professional equipment and edited the material covering main events in the city of Montreal and Toronto.Broadcasted in main tv channels in Canada, the US and worldwide via web.-Bloquelatino TVHosted talent show Buscando Estrellas broadcasted through Bell, Videotron and basic cable.-Agenda SocialWrote the Column "MTL Elite", showcasing the best restaurants and events in the city of montreal. Main interviewer for latin artists visiting the areas of Montreal, Toronto and New York.

Master Of Science - Ms, Environment And Sustainable Development, Urbanism

Activities and Societies: JCCM *Réseau Jeunes Entrepreneurs-Cohorte 2019/ Bazar VMR TMR (2.3K Members)*Founder and Community Manager/ We.

Bachelor Of Applied Science - Bas, Psychology

International Exchange, Psychology

Bachelor Of Applied Science - Basc, Psychology

Baccalauréat Scientifique Spécialité Sciences De La Vie Et De La Terre