As part of Cisco's Business and Network Operations group, lead Cisco executive engagement and thought leadership engagements from conception through completion, while providing exceptional customer service, maximizing engagement and ROI, and consistently exceeding expectations. Primary responsibilities include: • Providing end-to-end leadership for corporate, regional and proprietary engineering led events.• Ensuring that the overall presence supports the overall marketing… Show more As part of Cisco's Business and Network Operations group, lead Cisco executive engagement and thought leadership engagements from conception through completion, while providing exceptional customer service, maximizing engagement and ROI, and consistently exceeding expectations. Primary responsibilities include: • Providing end-to-end leadership for corporate, regional and proprietary engineering led events.• Ensuring that the overall presence supports the overall marketing strategy and company business goals. • Managing and executing, owning, and tracking all project delivery elements. • Providing feedback and periodic reports to stakeholder. • Specifying staff requirements and coordinating their activities. • Cooperating with all aspects of marketing and PR to promote and publicize events. • Proactively handling arising event issues and troubleshoot to solve as needed for flawless event execution. • Conducting pre- and post-event evaluations and report on outcomes. Show less

Partnered with cross-functional team event strategists, engagement managers, and program managers, and key stakeholders on strategy and execution of event marketing deliverables for major Cisco corporate trade shows and events. Specific responsibilities included:• Driving development of the strategic integrated event marketing communications plan, including: objectives and strategy, attendee profile, audience acquisition strategy, and internal and external communications. Develop and… Show more Partnered with cross-functional team event strategists, engagement managers, and program managers, and key stakeholders on strategy and execution of event marketing deliverables for major Cisco corporate trade shows and events. Specific responsibilities included:• Driving development of the strategic integrated event marketing communications plan, including: objectives and strategy, attendee profile, audience acquisition strategy, and internal and external communications. Develop and drive event marketing communications program timeline and manage event communications budget.• Creating and managing integrated marketing campaigns (communications, PR, media, digital marketing, and social media, mobile app, and overall digital experience).• Facilitating strategic conversations with sales and field marketing to support the development of sales engagement campaigns based on customer behavioral data and analytics. Utilizing marketing automation tools to segment and target audiences by profile.• Gathering and creating content, managing review cycles, and engaging/managing creative vendors.• Managing and driving program deliverables which may include: internal and external web pages, social media strategy, pre-event and post-event communications, direct mail, event collateral, booth digital displays, and speaker presentation formatting.• Working in tandem with data and planning teams to provide reporting on event metrics/reporting, omnichannel campaigns, and general post-event needs. Show less

Responsible for managing and optimizing the process for creation, execution, and activation of digital campaigns and assets for increasing market demand of DevOps Institute’s certifications, membership, content, and other products and services to increase DevOps Institute’s brand awareness and revenue streams. Worked closely with cross-functional global stakeholder and tactical teams and vendors on strategy and execution.Key responsibilities included:• Supporting and optimizing… Show more Responsible for managing and optimizing the process for creation, execution, and activation of digital campaigns and assets for increasing market demand of DevOps Institute’s certifications, membership, content, and other products and services to increase DevOps Institute’s brand awareness and revenue streams. Worked closely with cross-functional global stakeholder and tactical teams and vendors on strategy and execution.Key responsibilities included:• Supporting and optimizing Techstrong Group's strategic narrative to connect multiple assets and initiatives into a digestible, understood customer/member/partner experience• Maintaining and growing the voice and tone of Techstrong brand; developing and maintaining brand and communications guidelines; creating templates and graphics as needed to support new communications efforts• Continuously improving new omnichannel digital marketing campaigns and programs; managing overall communications cadence; measuring and analyzing campaign and marketing success; leading A/B testing strategies and execution; delivering performance reports to interested stakeholders and teams• Creating and executing multiple monthly and quarterly newsletters• Developing customer personas and buyer journeys• Developing nurture email campaigns for all lines of business• Using current tools within the organization, from marketing automation, website content creation, SEO, and organic and paid media while monitoring emerging technologies to promote successful campaigns• Monitoring the overall touchpoint user experience and implement plans for change based on best practices and evolving technologies• Identifying new markets and advertising tactics to encourage business growth• Creating engaging content to increase visibility and interest of the community (videos, webinars, blogs); optimizing DevOps Institute’s Ambassador community for content and thought leadership• Researching for market and competitive intelligence Show less

Partnered with cross-functional team event strategists, engagement managers, and program managers, and key stakeholders on strategy and execution of event marketing deliverables for major Cisco corporate trade shows and events. Primarily responsible for leading marketing communications, branding, and attendee engagement efforts for the Cisco Showcase at Cisco Live in the US, Europe, and LATAM regions. Specific responsibilities included:• Driving development of the strategic integrated… Show more Partnered with cross-functional team event strategists, engagement managers, and program managers, and key stakeholders on strategy and execution of event marketing deliverables for major Cisco corporate trade shows and events. Primarily responsible for leading marketing communications, branding, and attendee engagement efforts for the Cisco Showcase at Cisco Live in the US, Europe, and LATAM regions. Specific responsibilities included:• Driving development of the strategic integrated event marketing communications plan, including: objectives and strategy, attendee profile, audience acquisition strategy, and internal and external communications. Develop and drive event marketing communications program timeline and manage event communications budget.• Creating and managing integrated marketing campaigns (communications, PR, media, digital marketing, and social media, mobile app, and overall digital experience).• Facilitating strategic conversations with sales and field marketing to support the development of sales engagement campaigns based on customer behavioral data and analytics. Utilizing marketing automation tools to segment and target audiences by profile.• Gathering and creating content, managing review cycles, and engaging/managing creative vendors.• Managing and driving program deliverables which may include: internal and external web pages, social media strategy, pre-event and post-event communications, direct mail, event collateral, booth digital displays, and speaker presentation formatting.• Working in tandem with data and planning teams to provide reporting on event metrics/reporting, omnichannel campaigns, and general post-event needs. Show less

Marketing Communications: Develop and execute effective and integrated communications plans, including strategies and tactics across all channels, and leverage all communication opportunities; serve as communication strategist and consulting with corporate and division partners to develop strategies, key messages, content, and vehicles for communication to support corporate, division and project objectives; manage multiple communication projects, including tracking, reporting status, project… Show more Marketing Communications: Develop and execute effective and integrated communications plans, including strategies and tactics across all channels, and leverage all communication opportunities; serve as communication strategist and consulting with corporate and division partners to develop strategies, key messages, content, and vehicles for communication to support corporate, division and project objectives; manage multiple communication projects, including tracking, reporting status, project budget and measurement of tactics; analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy and reduction of complex production processes and products, and provide recommendations for improvement; write and edit copy for various communication pieces. Show less

Marketing Management: Initiated, developed, led, and managed marketing strategies, positioning, initiatives, and programs; served as a central resource for all brand related information and coordinated with business partners in creating and deploying brand-building programs; established short and long term goals, competitive positions, and strategies; developed and deployed programs to maximize the distribution channels to market, and increase business opportunities and retention of current… Show more Marketing Management: Initiated, developed, led, and managed marketing strategies, positioning, initiatives, and programs; served as a central resource for all brand related information and coordinated with business partners in creating and deploying brand-building programs; established short and long term goals, competitive positions, and strategies; developed and deployed programs to maximize the distribution channels to market, and increase business opportunities and retention of current business in the market segment; identified segment expectations, behaviors, and attitudes to develop initiatives that ensure that the customer’s experience delivers on the brand; and set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of the segment.Marketing Communications: Developed and executed effective and integrated communications plans, including strategies and tactics across all channels, and leveraged all communication opportunities; served as communication strategist and consulting with corporate and division partners to develop strategies, key messages, content, and vehicles for communication to support corporate, division and project objectives; managed multiple communication projects, including tracking, reporting status, project budget and measurement of tactics; analyzed processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy and reduction of complex production processes and products, and provided recommendations for improvement; wrote and edited copy for various communication pieces, with a focus on email marketing and social media. Show less

Brand Management: Edited all projects coming through Creative Services, including maintenance of brand consistency and legal marksTrade Shows: Managed messaging and marketing strategies for cross-line-of-business trade shows, events, and special projectsMarketing Communications: Developed and executed effective and integrated communications plans, including strategies and tactics across all channels, and leveraged all communication opportunities; served as communication… Show more Brand Management: Edited all projects coming through Creative Services, including maintenance of brand consistency and legal marksTrade Shows: Managed messaging and marketing strategies for cross-line-of-business trade shows, events, and special projectsMarketing Communications: Developed and executed effective and integrated communications plans, including strategies and tactics across all channels, and leveraged all communication opportunities; served as communication strategist and consulting with corporate and division partners to develop strategies, key messages, content, and vehicles for communication to support corporate, division and project objectives; managed multiple communication projects, including tracking, reporting status, project budget and measurement of tactics; analyzed processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy and reduction of complex production processes and products, and provided recommendations for improvement; wrote and edited copy for various communication pieces. Show less

Promotions: Developed engaging doctor-facing promotions and events to increase interest and awareness about new locations added to VSP Optics Group optical lab network.Marketing Communications: Developed and executed effective and integrated communications plans, including strategies and tactics across all channels, and leveraged all communication opportunities; served as communication strategist and consulting with corporate and division partners to develop strategies, key messages… Show more Promotions: Developed engaging doctor-facing promotions and events to increase interest and awareness about new locations added to VSP Optics Group optical lab network.Marketing Communications: Developed and executed effective and integrated communications plans, including strategies and tactics across all channels, and leveraged all communication opportunities; served as communication strategist and consulting with corporate and division partners to develop strategies, key messages, content, and vehicles for communication to support corporate, division and project objectives; managed multiple communication projects, including tracking, reporting status, project budget and measurement of tactics; analyzed processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy and reduction of complex production processes and products, and provided recommendations for improvement; wrote and edited copy for various communication pieces. Show less

Brand Management: Edited all projects coming through Creative Services, including maintenance of brand consistency and legal marksTrade Shows: Managed messaging and marketing strategies for cross-line-of-business trade shows, events, and special projectsMarketing Communications: Developed and executed effective and integrated communications plans, including strategies and tactics across all channels, and leveraged all communication opportunities; served as communication… Show more Brand Management: Edited all projects coming through Creative Services, including maintenance of brand consistency and legal marksTrade Shows: Managed messaging and marketing strategies for cross-line-of-business trade shows, events, and special projectsMarketing Communications: Developed and executed effective and integrated communications plans, including strategies and tactics across all channels, and leveraged all communication opportunities; served as communication strategist and consulting with corporate and division partners to develop strategies, key messages, content, and vehicles for communication to support corporate, division and project objectives; managed multiple communication projects, including tracking, reporting status, project budget and measurement of tactics; analyzed processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy and reduction of complex production processes and products, and provided recommendations for improvement; wrote and edited copy for various communication pieces. Show less

Marketing Communications: Communicated the company’s products, positioning, culture and vision to current and potential customers, as well as the industry as a whole; developed content and edited corporate literature and documentation, graphic design, and developed of promotional materials on an as-needed basis.Media and PR: Planned and securing ad placements in key strategic publications and online media, while negotiating the best rates to maximize the company’s exposure; collaborated… Show more Marketing Communications: Communicated the company’s products, positioning, culture and vision to current and potential customers, as well as the industry as a whole; developed content and edited corporate literature and documentation, graphic design, and developed of promotional materials on an as-needed basis.Media and PR: Planned and securing ad placements in key strategic publications and online media, while negotiating the best rates to maximize the company’s exposure; collaborated with the Marketing Communications Manager to write creative briefs and create dynamic artwork and messaging; implemented strategic media relations programs for ALLDATA products and services, including press releases and relevant articles; developed and executed private media events for maintaining relationships with key industry editors and press professionals.Trade Shows and Events: Selected and managed all local, regional, and national tradeshow participation.Budgeting and Planning: Developed and implemented metrics for effectively tracking and measuring ROI for each campaign and marketing activity. Prepared and implemented dynamic marketing plan based on fiscal year requirements and goals. Show less

Marketing Communications: Developed, designed and implemented all marketing, advertising and public relations campaigns, including layout and design, writing content, media buys and contract negotiationsFranchise Development: Orchestrated custom strategic marketing plans for each franchise location, as well as developing campaigns to attract new franchise ownersBrand Development: Revamped corporate brand and established branding standards; developed customer communication… Show more Marketing Communications: Developed, designed and implemented all marketing, advertising and public relations campaigns, including layout and design, writing content, media buys and contract negotiationsFranchise Development: Orchestrated custom strategic marketing plans for each franchise location, as well as developing campaigns to attract new franchise ownersBrand Development: Revamped corporate brand and established branding standards; developed customer communication mechanisms, including email marketing, newsletters and online forums. Show less

Trade Show/Special Events: Management of QuesTech (California’s largest private technology tradeshow); coordination of trade shows, seminars, and in-house eventsPublic Relations/Sponsorships: Management of corporate partnership with the Sacramento Kings; development and implementation of PR and community relations projects; and facilitation of the company’s suite tickets at Arco Arena. Marketing Communications: Prepared proposals and bid repsonses; design and content creation of… Show more Trade Show/Special Events: Management of QuesTech (California’s largest private technology tradeshow); coordination of trade shows, seminars, and in-house eventsPublic Relations/Sponsorships: Management of corporate partnership with the Sacramento Kings; development and implementation of PR and community relations projects; and facilitation of the company’s suite tickets at Arco Arena. Marketing Communications: Prepared proposals and bid repsonses; design and content creation of corporate literature, publications, advertising, and direct mail pieces; implementation of marketing campaigns for radio and print advertising, direct mail and telemarketing; managment of corporate intranet site and website; ordering promotional items. Show less