I began my career in marketing, where I developed my skills in storytelling and creating impactful campaigns. But what led me to UX, you’re wondering? 🤔 I wanted to dive deeper into understanding users and their experiences. I now focus on crafting human-centered solutions that solve real problems.As a UX designer, my strengths include:- Conducting user research and usability testing to gather valuable insights.- Creating intuitive user flows, wireframes, and prototypes.- Collaborating with cross-functional teams to develop user-driven designs that meet business objectives.If you want to collaborate on an exciting project, don’t hesitate to reach out! If not, feel free to say hello—I’m always open to connecting and sharing ideas. 🌟
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Working Student UxIgel TechnologyGermany -
Small Business OwnerClaylo Designs Dec 2021 - PresentGermany- Designed and created a distinctive line of jewelry using polymer clay, focusing on elegant styles and sustainable materials.- Successfully set up and launched both an Etsy shop and a Shopify online store, optimizing product listings and driving customer engagement through strategic marketing campaigns.- Created and executed social media posts, developed a cohesive brand identity, and ran targeted advertising campaigns, leading to increased visibility, and positive customer feedback.
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Influencer Marketing SpecialistLinearity Jul 2022 - Nov 2023Berlin, Germany- Optimized influencer strategy by analyzing past partnerships and budget usage, leading to new campaigns with 20k+ organic views per video, higher brand reach, and better CPM.- Collaborated with product and design teams by testing features with influencers and communicating feedback, which helped improve product development and led to campaigns with 20k+ views per video and increased brand reach.- Revamped the social media strategy by analyzing content and creating a new calendar… Show more - Optimized influencer strategy by analyzing past partnerships and budget usage, leading to new campaigns with 20k+ organic views per video, higher brand reach, and better CPM.- Collaborated with product and design teams by testing features with influencers and communicating feedback, which helped improve product development and led to campaigns with 20k+ views per video and increased brand reach.- Revamped the social media strategy by analyzing content and creating a new calendar, applying marketing insights to achieve a 45% increase in Instagram followers and improved engagement metrics. Show less -
Social Media & Influencer Marketing Manager EuropeFunzy Feb 2022 - Jun 2022Berlin, Germany- Developed the influencer strategy, managing a database that improved cost-efficient collaborations and increased brand engagement on Instagram. - Initiated outreach to influencers in Nordic countries to expand brand presence, resulting in targeted activations that increased social media engagement and boosted product sales in Northern European markets. - Developed a cohesive social media strategy that included curating original content, leading to a significant boost in engagement and… Show more - Developed the influencer strategy, managing a database that improved cost-efficient collaborations and increased brand engagement on Instagram. - Initiated outreach to influencers in Nordic countries to expand brand presence, resulting in targeted activations that increased social media engagement and boosted product sales in Northern European markets. - Developed a cohesive social media strategy that included curating original content, leading to a significant boost in engagement and followers on Instagram. Show less -
Junior Marketing ManagerHellobody Oct 2021 - Feb 2022- Adapted the global marketing strategy to the Romanian market, implementing tailored Instagram Stories promotions and limited-time discount codes for effective resonance.- Executed highly effective influencer campaigns that resulted in a 180% increase in monthly revenue during Q4 2021.- Managed Ambassador and Affiliate Programs: Oversaw recruitment, onboarding, and personalized code creation. Maintained close communication with top ambassadors, driving consistent monthly revenue from… Show more - Adapted the global marketing strategy to the Romanian market, implementing tailored Instagram Stories promotions and limited-time discount codes for effective resonance.- Executed highly effective influencer campaigns that resulted in a 180% increase in monthly revenue during Q4 2021.- Managed Ambassador and Affiliate Programs: Oversaw recruitment, onboarding, and personalized code creation. Maintained close communication with top ambassadors, driving consistent monthly revenue from the programs. Show less -
Outreach CoordinatorMadam Glam Dec 2020 - Oct 2021- Engaged with top beauty influencers to develop strategic partnerships and create content showcasing Madam Glam products, resulting in a 20% growth in social media following, with a particular emphasis on Instagram.- Led the launch of the company's TikTok presence by identifying and collaborating with influencers. The release of the first influencer videos led to a 5% increase in website visits.- Improved cross-team collaboration by centralizing communication, resulting in a 30%… Show more - Engaged with top beauty influencers to develop strategic partnerships and create content showcasing Madam Glam products, resulting in a 20% growth in social media following, with a particular emphasis on Instagram.- Led the launch of the company's TikTok presence by identifying and collaborating with influencers. The release of the first influencer videos led to a 5% increase in website visits.- Improved cross-team collaboration by centralizing communication, resulting in a 30% reduction in response time and increasing overall team efficiency. Show less -
Influencer Community AssistantMadam Glam May 2020 - Dec 2020 -
Social Media SpecialistLiber-Profesionist Jun 2018 - 2020- Developed and executed social media strategies for a tech YouTube channel, resulting in an 80% increase in Instagram followers and a 30% increase in YouTube Subscribers.
Lorena Schmidt Education Details
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Ux Design Certification -
English Language And Literature/Letters
Frequently Asked Questions about Lorena Schmidt
What company does Lorena Schmidt work for?
Lorena Schmidt works for Igel Technology
What is Lorena Schmidt's role at the current company?
Lorena Schmidt's current role is Working Student UX.
What schools did Lorena Schmidt attend?
Lorena Schmidt attended Careerfoundry, West University Of Timisoara.
Who are Lorena Schmidt's colleagues?
Lorena Schmidt's colleagues are Kim Tran, Alper Halcin, Kelly Wilkerson, Anne Isabell Richter, Kym Gay, Sam Wang, Jana Hildebrand.
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2onegirlcookies.com, cariboucoffee.com
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Lorena Schmidt
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