Lorena Schmitzberger Email & Phone Number

I'm a very enthusiastic, empathetic, and energetic person. I´m passionate about Marketing, I love staying updated with the latest trends, AI, apps, news, and tools, which helps me improve the quality and efficiency of my and my team´s day-to-day work.With over 15 years of experience in marketing across various industries and branches (from Communication to Sales, Automation, Social Media and Design), I bring strategic vision, leadership, and hands-on marketing skills to the table. I have led teams of over 15 people worldwide, formed by Field Marketing Managers, Content Experts, a Brand team, and Business Developers.I'm a strong team player who loves sharing knowledge and ideas, and I’m equally eager to listen to my team’s and colleagues' insights. As a “natural problem solver”, I’m always ready to jump in, brainstorm solutions, and stay focused on being solution-oriented, all while keeping the customer experience at the heart of our marketing strategy.In my current role, I dedicate most of my time to defining and monitoring glo-cal marketing plans. This involves setting Marketing goals and KPIs across several markets, allocating the budget, overseeing and ensuring the execution of the marketing plans, and creating dashboards and comprehensive reports for the C-Levels, to follow up on my number one goal, which is to contribute to the company's overall growth.I define and optimise our buyer´s journey, from demand and lead generation to customer retention (from prospects, MQLs, SQLs… to Customers). This journey includes the automation in CRM systems of ABM strategies, one-to-many activities, carefully tailored for each stage of the funnel, such as SEO and SEM, social media, online and offline events, PR, influencers, thought leadership content generation, customer education, and customer engagement programs, among others. I am responsible and accountable for the results of all the marketing campaigns rolled out. I report not only on the marketing-related metrics, such as the number of leads generated, opens, clicks or followers, but also on sales metrics such as ROI, CAC, and LTV, that have a direct impact on the company´s results.

Listed skills include Marketing, Marketing En Internet, E Commerce, Marketing Communications, and 42 others.