Lorenzo Testa Email and Phone Number

Responsible for Personal Care & Home Care categories and Brands in Italy (Palmolive, Sanex, Ajax & Fabuloso) with focus on commercial strategy definition and implementation (product assortment, price, promotion and in-store events) and financials management for mass market. - Managing Personal Care and Home Care Business to deliver SOM, NS and Margin objectives for all subcategories- Develops 5P Category & Brand Strategies- Work with HQ marketing to identify category, brand strategies and tactics by retailenvironment, agreeing annual activity grid and budget by category and shopper activations- Build shopper & category insights by retail environment and/or customer- Coordinate overall Margin growth / Positive NSPI / SPI plans across brands, key customers for categories- Develop and lead team of brand managers to reach extraordinary results and grow to become future leaders

Brands: Colgate, Elmex & MeridolIn charge of developing Toothbrush category business & marketing strategy for Southern Europe Hub (12 countries: Italy, Greece, Croatia, Serbia, Bulgaria, Bosnia and Herzegovina, Albania, Macedonia, Slovenia, Kosovo, Montenegro, Cyprus).Leading portfolio, NPDs & 5Ps strategy for all countries.Managing all media investments, planning and execution, setting priorities by country & category.Coordinating local Retail Marketing teams to drive consistency & excellence across the region.Responsible for Southern Europe Hub Category P&L.

Responsible for Personal Care and Home Care businesses in Adria Cluster (Croatia, SloveniaBosnia, Serbia, Albania, Macedonia, Montenegro, Bulgaria and Kosovo). Short term assignment based in Zagreb, Croatia.Responsible for cluster P&L. Managing portfolio, designing and executing go tomarket strategy for NPDs. Defining promotional and local communication activitieswithin the region and managing the dedicated budget.