Lorenzo Calzaretti Email & Phone Number

Lombardy, Italy

Lombardy, Italy

Milano, Lombardia, Italia

As a consultant for BTO, I currently work as a product owner in EssilorLuxottica’s Oakley Custom&Ops team.I contribute to custom products launches and related projects, spanning through a wide range of activities:Supporting the execution of all the necessary steps to achieve successful product launches and new related projects, for example:• Testing new features on Oakley.com PLP and PDPs• Creating enrichment files• Managing products’ setups on the ConfigureID platform to abide by business requests and requirements• Using SAP’s Hybris e-commerce platform to manage product visibility and prices on PLP• Opening tickets related to bugs on the JIRA platformExtra• Designing and building Python scripts to automate the team’s daily activities• Sales data analysis via PowerBI

Daily activities:- Create and manage content pages for new launches (HP + CLPs) at a worldwide level (EMEA, APAC, US, ROW)- Collaborate with diverse teams, both internally (merchandising, copywriting, analytics, IT) and externally (Accenture developers), to support seamless execution- Analyse website traffic with the analytics team to prioritize content enhancements and improve user engagement- Update the Content calendar on Trello to align with new season launches and content strategy- Conduct routine website checks and weekly reviews for content, URLs, and product availability- Identify and report issues via JIRA tickets, ensuring swift resolution for a smooth user experience- Test new editorial components on UAT and Staging environments in Salesforce Commerce Cloud (SFCC)- Provide presentation documents with monthly competitor analysis to gather insights into industry trends and content strategies- Optimise content management flows- Assist in testing UX/UI principlesAdditionally, during my internship, I have also been involved in a key project for Versace.com consisting in a full re-platforming of the new e-commerce website:- Created reference pages for each existing module as a developer's guide to streamline module development- Supported testing efforts during UAT and Hypercare phases, ensuring a seamless transition to the new platform- Reported bugs and confirmed components functionality after fixes have been deployed- Interacted directly and efficiently with developers working on the project, being able to also suggest viable solutions due to my background in software and web development

Master, Marketing & Comunicazione

Preparatory courses: - Financial Statements and Profitability Analysis - Basic Market Strategy Core courses: - Industrial Buyer.

Laurea Triennale, Economia E Amministrazione Delle Imprese