Coo | Co-Founder At Emotiva
CurrentEmotions drive 90% of human behavior. We drive emotions.Our mission is to increase customer conversions. We assist them by analysing and designing of communication activities, optimizing the emotional impact on their target.The buying behaviors are driven by emotions, according to scientific research. Create emotional links, through a precise marketing strategy, improves conversions.Emotiva has developed a smart method, called ECO (Emotional Conversion Optimization), that can lift the emotional impact up to 100% of an advertising campaign, a concept (video or product), a shop window, a media, a website or customer service.ECO analyzes, evaluates and optimizes the emotional responses of target, whose goal is to increase sales conversions and as a result the ROI - return on marketing investments.The process is based on the emotional reaction through reading of faces with a 3D Facial Imaging software, the aggregation of data through artificial intelligence, the evaluation and optimization operated by team of creatives and psychologists to maximize the emotional impact.