Lorenzo Gonzalez Email & Phone Number

Canada

Toronto, Ontario, Canada

• Assisted with Digital Main Street's expansion into Alberta, which included collaborating with local organizations and governments in Alberta to design, implement and evaluate the Digital Economy Program, an initiative.

Toronto, Ontario, Canada

• Led engagement teams consisting of 5 to 6 consultants in providing advisory services for strategic initiatives related to conducting market research, identifying new markets, and adapting or changing business models.

Toronto, Ontario, Canada

• Provided advisory services to business improvement areas (BIAs) across Toronto to help their small businesses grow through the adoption of digital tools and technologies.

• Secured Emergent Ventures grant to create and deliver free webinars, podcasts, and blogs, empowering travel industry professionals with advanced skills and insights to foster tourism innovation and sustainability in.
• Partnered with industry leaders Belizing.com and The Lodge at Chaa Creek to provide an e-learning platform where over 400 participants from across Belize enrolled to watch webinar recordings and receive certificates of.

• Launched a highly-read travel website to boost Belize's tourism and economy. Recognized for innovation with the 2023 Emergent Ventures grant from the Mercatus Center at George Mason University
• Provide strategic consulting to Belizean resorts, tour companies, and government agencies, utilizing industry analysis and market insights to increase in operational efficiency, customer engagement, and revenue growth

Toronto, Ontario, Canada

• Ontario 360 project at the Munk School of Global Affairs and Public Policy
• Conducted secondary research on the U.S.’ Opportunity Zone program and developed recommendations for the Government of Ontario to develop a similar policy program
• Contributed to reports, presentations, and messaging that was featured in policy briefings to provincial ministers, the Globe and Mail, and TVOntario

Toronto, Canada Area

• Advanced Technologies Unit, Analytics and Advanced Technology Branch
• Conducted research and analysis to identify opportunities and challenges in Ontario’s startup ecosystem, contributing to briefs, reports, and presentation decks
• Coordinated meetings and liaised with key technology leaders, researchers, and entrepreneurs

Kitchener, Canada Area

• Retrieved relevant journals and prepared literature review on business incubation trends to understand the changing role of universities and their use of business incubation for research commercialization
• The research project was funded by the Ontario Ministry of Agriculture, Food and Rural Affairs’ New Directions Research Program. Findings were presented during a seminar for the Certified Economic Developer (Ec.D.).

Kitchener, Canada Area

• Led seminars and assisted in discussions for an undergraduate social marketing course
• Graded reports, writing assignments, and student blogs for an undergraduate marketing and communication course

Belize

• Designed and implemented marketing strategies new to the Belizean tourism industry, including content marketing, search engine optimization, and influencer marketing
• Introduced new methods to improve marketing output, such as environmental scanning and cost benefit analysis

Master’S Degree, Economic Development And Innovation

• Gained extensive knowledge of global economic development and innovation strategies • Research focus on entrepreneurship and innovation.

Bachelor Of Business Administration - Bba, Business/Commerce, General

• Tourism and Hospitality Management • Entrepreneurship and Small Business Development