Lorenzo Lanari Email & Phone Number

• Provide technical advice and commercial support to the Country Manager and Key Account Team (TL + 6 members).• Assist Sales, Analytics, Product, and Strategy teams to analyze sales trends at regional or global level.• Maintain close communication with external technological platforms (Juniper, TravelGateX, Travel Compositor, NetStorming, etc.).• Periodical review of Hotel Mapping with clients and Tech Houses• Attend meetings with clients, trade shows, partner events, etc… Show more • Provide technical advice and commercial support to the Country Manager and Key Account Team (TL + 6 members).• Assist Sales, Analytics, Product, and Strategy teams to analyze sales trends at regional or global level.• Maintain close communication with external technological platforms (Juniper, TravelGateX, Travel Compositor, NetStorming, etc.).• Periodical review of Hotel Mapping with clients and Tech Houses• Attend meetings with clients, trade shows, partner events, etc. • Monitor API client’s performance: searches stats, prebook and book errors, sales evolution. • Monitor API traffic and L2B (incoming / sent to suppliers). Establish thresholds and action when needed. • Integrations review to detect errors and identify possible improvements. • Analyzing the current API connection and if there is any problem, get in touch with the related client. • Manage a centralized API optimization work, giving the needed assistance and advice to all sales managers. Show less

Rio De Janeiro, Brazil

Reviewed the online distribution channels (Booking.com & Airbnb) to apply improvements, discounts and optimized rate plans. Connected a channel manager and worked on Instagram and Facebook to increase social media engagement and direct sales.

Rio De Janeiro, Brazil

Mainly focused on Revenue Management to increase occupancy and overall yearly revenue.

Ibiza, Balearic Islands, Spain

Amazon Advertising operates at the intersection of advertising and ecommerce and offers advertisers a rich array of innovative advertising solutions: search, display, Over-The-Top (OTT), Alexa, Twitch, etc. As an Sr. Sales Account Manager on the Adapt team, I worked with advertisers and agencies to create and execute advertising strategies while driving incremental revenue. I was assigned to the hardline vertical managing the key accounts of Samsung, Lenovo, Huawei, Hewlett-Packard… Show more Amazon Advertising operates at the intersection of advertising and ecommerce and offers advertisers a rich array of innovative advertising solutions: search, display, Over-The-Top (OTT), Alexa, Twitch, etc. As an Sr. Sales Account Manager on the Adapt team, I worked with advertisers and agencies to create and execute advertising strategies while driving incremental revenue. I was assigned to the hardline vertical managing the key accounts of Samsung, Lenovo, Huawei, Hewlett-Packard (HP), Panasonic, AVM.I had the possibility of using complex, data-driven insights to enrich advertisers' understanding of their campaigns, objectives and even business. Internally I worked closely with Sales, Creative, Product, and other internal partner teams to drive advertiser success. Show less

Ibiza, Balearic Islands, Spain

Managed the integration with The Fork (TripAdvisor), created and managed the Instagram and Facebook accounts. Helped with digital PRs and group promotions.

Ibiza, Balearic Islands, Spain

I managed the administrative tasks to set-up and open the business, coordinating between the owner, lawyers, and accountants. I was also responsible of the supplier selection working closely with the chef to source organic, KM0 and price effective ingredients directly from Ibiza’s granjas.I prepared the content/digital marketing plan and executed it: opening Google Location, Facebook Page, Instagram Account plus other local/specific listing sites (HappyCow).I’m currently responsible… Show more I managed the administrative tasks to set-up and open the business, coordinating between the owner, lawyers, and accountants. I was also responsible of the supplier selection working closely with the chef to source organic, KM0 and price effective ingredients directly from Ibiza’s granjas.I prepared the content/digital marketing plan and executed it: opening Google Location, Facebook Page, Instagram Account plus other local/specific listing sites (HappyCow).I’m currently responsible of reviewing the business performance from an accounting point of view and I helping the owner managing the social media platforms/review sites. Show less

Remote

Wherenext.live is a platform dedicated to live streaming guided tours around the world to global user interested in visited the most famous touristic attraction. GetHigher managed three marketing specialists reviewing the strategy from social media to AdWords to affiliate marketing to digital PRs.We successfully aligned the content and product with customers’ needs increasing the number of participants to each live-streaming.

Barcelona, Catalonia, Spain

Founded a start-up developing a DataSafe technical module for online gambling and gaming platforms, which are required by governments, to deposit into a specific database all the transactional data occurring on their platform (online casino). I was the CEO/CFO recruiting and managing the development team while taking care of all the administrative, financial, and accounting operations.We developed three MVPs for Germany, Netherlands (opening markets) and Denmark, after which I sold my… Show more Founded a start-up developing a DataSafe technical module for online gambling and gaming platforms, which are required by governments, to deposit into a specific database all the transactional data occurring on their platform (online casino). I was the CEO/CFO recruiting and managing the development team while taking care of all the administrative, financial, and accounting operations.We developed three MVPs for Germany, Netherlands (opening markets) and Denmark, after which I sold my share to a complementary company: Maxima Compliance LTD (https://datavaultone.com/) Show less

Barcelona Area, Spain

As Sr. Principal Account Manager, I was the most senior member on the sales pod managing exclusively Booking.com. I was responsible for all the commercial and contractual negotiations for: meta CPC campaign yearly renewal, display quarterly Insertion Orders, Content Sharing agreement negotiations, reviews distribution, any other test or launch of new business, such as cruises or car rental.I was re-hired and assigned to Booking.com with the main goal of strengthening the partnership and… Show more As Sr. Principal Account Manager, I was the most senior member on the sales pod managing exclusively Booking.com. I was responsible for all the commercial and contractual negotiations for: meta CPC campaign yearly renewal, display quarterly Insertion Orders, Content Sharing agreement negotiations, reviews distribution, any other test or launch of new business, such as cruises or car rental.I was re-hired and assigned to Booking.com with the main goal of strengthening the partnership and re-enabling growth. Within one year I overachieved this goal bringing revenue from a negative double digit YoY a single digit growth.With the help of a Sr. Account Manager and a Business Development Manager, we overlooked from the day to day campaign management to the yearly budget forecasting and strategy planning.Managing the relationship with the largest advertiser for TripAdvisor, I was also responsible for any meta auction product innovation and testing. I worked closely with the internal product team to discuss ideas and test procedures. I personally coordinated, among the various stakeholders, the migration from First Price Auction (FPA) to Second Price Auction (SPA) and to the launch of PNB (per night bidding) aligning TripAdvisor to the industry standards. I was the EMEA and US meta team’s coach working closely with quarterly assigned coachee to help them achieve business or personal goals. Show less

London, United Kingdom

London, United Kingdom

London, United Kingdom

I lead the account management team, part of this team were an account manager and a product specialist looking after medium and large enterprises hotel chains across EMEA, a portfolio of 70+ clients.My role entailed managing direct reports and carrying out business reviews either half-annually or quarterly depending on clients demand or service level agreed (SLAs). These business reviews were carried out to ensure our delivery of product enhancement, understanding clients priorities and… Show more I lead the account management team, part of this team were an account manager and a product specialist looking after medium and large enterprises hotel chains across EMEA, a portfolio of 70+ clients.My role entailed managing direct reports and carrying out business reviews either half-annually or quarterly depending on clients demand or service level agreed (SLAs). These business reviews were carried out to ensure our delivery of product enhancement, understanding clients priorities and negotiation timely delivery for connectivity enhancements as well as ensuring the delivery of the highest level of customer service. It was a key task of my role the coordination of the workflow between the Training&Implementation team and Service Delivery team (customer service) to ensure the delivery of products (Channel Manager with PMS integration, Internet Booking Engine (The booking button - IBE) and GDS SiteMinder) were in accordance with what agreed with clients. Being also part of the EMEA leadership meant I was also involved in discussing the overall regional strategy within the global strategy that is set out in Australia (Head Office).I also managed the commercial and operational relationship with 10+ re-sellers (SiteMinder RDX) which represents an additional large revenue flow for the region. Show less

London, United Kingdom

Senior member of the team managing two global key accounts (3rd largest revenue portfolio) for TripAdvisor CPC business unit for an annual revenue target of above 80M US$.- Senior responsibility of account coordination, project management, campaign optimization (working closely with the Optimization Team) and business analysis.- Daily monitoring of the global auction (all PoSa) to maintain a healthy supply/demand meeting internal and external sales/revenue targets.- QBR… Show more Senior member of the team managing two global key accounts (3rd largest revenue portfolio) for TripAdvisor CPC business unit for an annual revenue target of above 80M US$.- Senior responsibility of account coordination, project management, campaign optimization (working closely with the Optimization Team) and business analysis.- Daily monitoring of the global auction (all PoSa) to maintain a healthy supply/demand meeting internal and external sales/revenue targets.- QBR and yearly Summit meetings with C level attendees. - Beta testing (A/B or multi-variable) of new optimization initiatives: cooperating with product managers, analysts and the engineering teams of both parties; recently launched remarketing, undergoing tests on cross-channel attribution and landing pages’ optimization.- SME of OTAs and distribution channels, Meta search algorithms and Tableau reporting platform- Trainer for new joiners and mentor for AEs in the account management team. Show less

Rome Area, Italy

- Consolidating the relationships with Italian and Turkish key OTA accounts, while prospecting new opportunities with local supplier direct, channel manager (IBEs), TOs and DMOs. - Establishing partnerships in Greece, Middle East and Africa; especially working closely with biggest accounts to improve their technological infrastructures, essential to compete with international OTAs in the meta-search space.- Trained one account manager and one account executive during their 6… Show more - Consolidating the relationships with Italian and Turkish key OTA accounts, while prospecting new opportunities with local supplier direct, channel manager (IBEs), TOs and DMOs. - Establishing partnerships in Greece, Middle East and Africa; especially working closely with biggest accounts to improve their technological infrastructures, essential to compete with international OTAs in the meta-search space.- Trained one account manager and one account executive during their 6 months induction, remaining their point of contact for daily tasks or strategic account evaluations. - Appointed as the leader within the Account Management team for the Revenue Share agreements, cooperating with colleagues and the product team on negotiating and setting up CPA campaigns.- Leading the launch of TripAdvisor’s new product Instant Booking, cooperating closely with product and engineering team to successfully overcome technical and connectivity obstacles. Show less

London, United Kingdom

- Business Development of Italy, Greece, Turkey, Middle East and Africa with focus on OTAs and TOs for a quarterly revenue volume of $3M.- Ad-interim (8 months) managed also the Spanish market with the scope of maintaining the campaigns live and the partnerships profitable for both parties, while a new account manager was recruited.- Actively acquiring new accounts by prospecting and negotiating always taking into account strategic needs and priorities.- Achieve targets… Show more - Business Development of Italy, Greece, Turkey, Middle East and Africa with focus on OTAs and TOs for a quarterly revenue volume of $3M.- Ad-interim (8 months) managed also the Spanish market with the scope of maintaining the campaigns live and the partnerships profitable for both parties, while a new account manager was recruited.- Actively acquiring new accounts by prospecting and negotiating always taking into account strategic needs and priorities.- Achieve targets on the 28 active accounts by building effective client relationships through honesty, trust and positive communication, as well as deep understanding of a client's business and advertising goals.- Analysis of campaign performance data in order to suggest structural and editorial web-site improvements that will enhance account performance.- Cross-selling of new products to existing partners.- Team work within account management department and other business unit to identify potential growth for the company. Show less

The international management decided to offer me a strategic role for the company growth in the UK market as the head of operation in the London office. - Business development and Team Leader: accounts coordination of major Italian ad international clients, managing a team of account managers to ensure performance and quality.- Expertise: Entertainment industry with strong focus on gambling- Skills: media planning, trafficking and price negotiations

Milan Area, Italy

Promoted from an account manager position to an account strategist role with 7 months of commitment and excellent proof of management skills.- Coordination of a team of 5 people: 2 account manager, 1 web designer, 1 digital consultant and 1 web developer to serve 4 major clients on their advertising campaigns.- Managing a cumulative monthly budget of 350.000€ while analyzing performance to increase ROI, enhancing further investments- Structuring and launching of CPM, CPC… Show more Promoted from an account manager position to an account strategist role with 7 months of commitment and excellent proof of management skills.- Coordination of a team of 5 people: 2 account manager, 1 web designer, 1 digital consultant and 1 web developer to serve 4 major clients on their advertising campaigns.- Managing a cumulative monthly budget of 350.000€ while analyzing performance to increase ROI, enhancing further investments- Structuring and launching of CPM, CPC and CPA campaigns, which involves: price and contract negotiation, tracking set-up and testing, creativities production and web developments (micro-sites, splash pages, Google Gadgets, Facebook applications).- Client relationship management responsibility, ensuring satisfaction and understanding of media plans along with reported performance evaluation. Show less

Milan Area, Italy

Industry: Entertainment and Mobile VASActivities: Search Engine Marketing, Web Analytics, Search Engine Optimization, Social Media Marketing, E-mail Marketing, Affiliation Marketing, Display Advertising Monitoring and management of campaigns to reach monthly traffic target (page views, unique visitors), lead generation (registration and money deposit), customer retention (newsletter and DEM), client’s satisfaction and contract renewal.

Web Marketing: PPC campaigns management, Network AffiliationMedia Planning: Magazine Advertising, Event Organization (MotorShow Bologna), Co-Marketing Negotiations

Diem, International Economics And Management

Humanistic Counselling Course, Counseling Psychology

Hatha Yoga, Yoga Teacher Training/Yoga Therapy

Humanistic Counselling Skills Certificate, Counseling Psychology

Diploma, High School

Activities and Societies: AFS International High School Exchange Program Youth Friend Organization member of the Michigan local unit