Lorenzo Michele Sala work email
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Lorenzo Michele Sala personal email
Over 20 years of experience in international B2B sales and marketing management, anchored by a robust foundation of diverse and international education. My academic background encompasses a Master of Arts in Communication and a Euro-Arab Management Diploma, providing me with nuanced understanding of cross-cultural dynamics and global business practices, fortified by solid understanding of metrics, analytics and data.Strong expertise in food & wine (AIS sommelier), digital & e-commerce.Key Milestones in the last years:* 2013: Launched one of the biggest wine & food e-commerce sites in Europe (part of Saldiprivati)* 2019: Led the export sales of a premium Italian winery (Arnaldo Caprai)* 2020: Started managing direct sales of a leading Palo Alto behavioral tech company (Fanplayr)
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Head Of Direct Client BusinessFanplayrMilan, It
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Sales ManagerFanplayr Oct 2020 - PresentMilan, Lombardy, ItalyFanplayr is a SaaS technology that uses behavioral data to improve the online customer experience, driving transactions and loyalty. More than a hundred active top accounts around the world ; Guess , Latam Airlines, Alitalia, Air Europa, Thomas Cook , eBags, sportsdirect, Dolce & Gabbana, and many more have already chosen to work with us.My responsibilities include:• Taking charge of developing and implementing direct sales strategies to drive revenue growth and market expansion.• Collaborating closely with internal teams to align sales objectives with overall business goals and drive cross-functional synergy.• Playing a pivotal role in establishing the company's sales presence and fostering strategic partnerships.
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Business ConsultantLorenzo Michele Sala Aug 2017 - PresentMilan / LondonAmong my clients:▪ Publimethod - Leading bartering company. Managing deals with major wineries▪ Reddoak - Digital company. New business development of the application “Guida E vai” (4,5 million downloads)▪ Idiomas - Language services provider. New business development in Italy
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Export DirectorArnaldo Caprai Apr 2019 - Mar 2020Milan / Montefalco (Pg)Responsible for the worldwide export management for the leading producer of Sagrantino di Montefaco DOCG wines. Main duties and responsibilities: - New business development in key markets where the winery is not currently or sufficiently distributed, such as Germany, France, South East Asia, Latin America; - Maintenance of customer relations with current importers and participation in the organization's sales activities - Analysis and implementation of the online presence on key worldwide e-commerce sites -
Senior Sales ManagerSaldiprivati.Com Jun 2013 - Jul 2017MilanDeveloped from scratch and managed the "Vini e Sapori" (wine & food) division of the website, beforehand part of Banzai (the leading Italian e-commerce and media company), now part of the Showrooomprivée Group. Key notes:- realized more than 600 sales with the most prestigious Italian and international winemakers and food distributors- organized strategic co-marketing activities (i.e. with Eataly)- took responsability of the logistics process and the wines' section of the warehouse -
Business Development ManagerRainbow Jun 2012 - May 2013Loreto (An)Managed the business development worldwide of fashion, BTS, health&beauty, gifts, retail & promotion categories, with focus with the WinxClub license within the Italian and Russian Market.Tracked new potential licensees for every category and country of interest, in order to enhance the clients' portfolio, maximize sales revenues and increase the minimum guarantees royaltees per category.Organized presentations worldwide and attended to all major international fairs. -
Business Development ManagerCamelot Apr 2007 - May 2012MilanManaged partners research for product placement activities within the major Italian films (main clients: Cattleya, Rai Cinema, Colorado Film, Fandango). - Key success: placement of "Poste Italiane” (the Italian postal service) within the film“Benvenuti al Sud” (29.841.490 € box office, the 8th most-watched film in Italy).Managed partners research for co-marketing activities for the release of important American movies in Italy (main clients: Sony Pictures H.E., Twentieth Century Fox Film Corporation, Lucky Red, Warner Bros, Buena Vista, Universal Pictures H.E., Eagles Pictures). -
Business Development ManagerDtz Apr 2005 - Apr 2007MilanDeveloped a constant and thorough research for new national and international clients interested in buying, selling, letting and acquiring properties in Italy.Managed the execution of freehold and leasehold acquisitions and disposals with the Head of Agency Department and assisted clients with their queries on the cost, availability and suitability of buildings and locations. -
Communication & Advertising CoordinatorValue Retail Jul 2003 - Apr 2005Fidenza (Pr)Defined and executed all the above & below the line, promotional and co-marketing activities with the Marketing Director.Liased with all local, national and international medias, organizing press conferences when the Outlet Village was still under development.Developed the yearly media plan, managed the purchase of advertising spaces on local and national newspapers and magazines and alongside the main roads heading to the Village. -
Project ManagerInterlaine (European Wool Industries’ Committee) Feb 2002 - Jun 2003MilanResponsible of the ‘European Wool Awards’ contest, coordinating a team of 3 people plus external consultants.Administrated the budget and managed the relationship with the main sponsors (Australian Wool Innovation, The Wollmark Company, Value Retail).Enrolled more than 1000 institutes all over Europe and organized all the promotional and Press Officers’ activities, conferences (Milan, Barcelona, Paris), the final ceremony at the Grand Hotel Intercontinental (Paris).
Lorenzo Michele Sala Skills
Lorenzo Michele Sala Education Details
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Journalism -
Marketing, Budget And Personnel Management -
Modern Literature -
Istituto Leone Xiii MilanoClassical Studies
Frequently Asked Questions about Lorenzo Michele Sala
What company does Lorenzo Michele Sala work for?
Lorenzo Michele Sala works for Fanplayr
What is Lorenzo Michele Sala's role at the current company?
Lorenzo Michele Sala's current role is Head of Direct Client Business.
What is Lorenzo Michele Sala's email address?
Lorenzo Michele Sala's email address is lo****@****bero.it
What schools did Lorenzo Michele Sala attend?
Lorenzo Michele Sala attended Università Cattolica Del Sacro Cuore, Saa - School Of Management, Università Di Torino, Università Degli Studi Di Milano, Istituto Leone Xiii Milano.
What skills is Lorenzo Michele Sala known for?
Lorenzo Michele Sala has skills like Marketing, Entertainment, Strategia Di Marketing, New Business Development, Digital Media, Management, Sales, Product Placement, Wine And Spirits Industry, E Commerce, Business Strategy, Entrepreneurship.
Who are Lorenzo Michele Sala's colleagues?
Lorenzo Michele Sala's colleagues are Marisela Castillo, Virginia Scalfi, Saravanan Rangaswami, Elena Mercanti, Pierluigi Bucci, Narimane Zerouali, Bryce Farrell.
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