Loreto Sánchez Sáez Email & Phone Number

Platform Deployment & Management: Deploy, maintain and optimize designated Martech platforms, integrations and automations to support go to market motions.Data Hygiene: Continually review, clean and enrich marketing prospect data, ensuring accuracy, completeness and proper formatting.Vendor Engagement: Collaborate with vendors to understand and deliver platform roadmaps, feature enhancements, and optimizations.Cross-Functional Collaboration: Work closely with teams across Marketing (Growth Marketing, Product Marketing, Web & Digital, Marketing Operations), RevOps, Business Development, and Sales to identify and implement process and platform improvements.Technology Support: Provide technical support to the Marketing team in utilizing designated platforms.Platform Documentation: Create and maintain documentation for Martech integrations and workflows.Platform Enablement: Develop and deliver training on platform enablement across the Marketing team.

Collaborate with product, marketing, and service teams to shape the customer journey strategy, ensuring alignment with business objectives.Responsible for managing and executing Marketing Cloud customer journeys for growth and user experience initiatives.Create customized email content including HTML code and AMP script.Develop customized audiences for campaigns using SQL.Track, monitor, and report on marketing campaign performance, drawing insights to optimize them, and create Salesforce and CRM Tableau Analytics dashboards to measure key metrics in real-time.Provide actionable recommendations based on data insights to optimize marketing strategies.

Administered Salesforce Marketing Cloud by creating users, assigning permissions, providing training, and resolving queries. Implemented and managed Data Extensions for targeted marketing campaigns, and executed Marketing Cloud email journeys for customer experience initiatives.Administered Salesforce CRM by creating users, assigning permissions, providing training, and resolving queries. Additionally, collaborated with business stakeholders to understand their needs, goals, and challenges, contributing to the development of effective solutions.

Valencia, Comunidad Valenciana, España

Responsible for web content management, I updated and created content for corporate websites, blogs and ecommerce using WordPress, HubSpot, and SULU CMS, optimizing for search engines (SEO). Additionally, I leveraged Figma for prototyping, contributing to the user experience (UX/UI).Analyzed content performance through tools such as Google Analytics and Hotjar, providing valuable insights for data-driven decisions. Collaborated cross-functionally to ensure websites met brand and business objectives.Executed email marketing campaigns through Salesforce Marketing Cloud in alignment with the marketing plan.Executed Google Ads campaign for lead acquisition, optimizing strategies for improved performance and analyzing key metrics to enhance effectiveness.Managed social media platforms and created content for the Spanish and European markets.

Valencia, Spain

Responsible for managing and updating blogs and websites through WordPress and Symfony CMS, including the creation of landing pages.Proficiently monitored web traffic and user engagement using Google Analytics and Hotjar, extracting valuable insights for strategic improvements.Demonstrated expertise in campaign planning and management, particularly in executing Facebook Ads campaigns tailored for the LATAM region.Developed and executed email marketing campaigns in alignment with broader marketing objectives.

Rochester Y Alrededores, Nueva York, Estados Unidos

Events organization: This involved arranging for venues, inviting guest speakers, coordinating schedules, overseeing promotional activities, and ensuring smooth execution of these events on the day.Research support: This ranged from data collection, data entry and analysis and preparing research materials.Administration support: I managed a variety of tasks including records and database management, processing paperwork and facilitating communication.

Master'S Degree, Digital Marketing Mmgd

Bachelor Of Business Administration - Bba, Business

Grado En Administración Y Dirección De Empresas

Build And Analyze Customer Journeys Using The Marketing Cloud, Marketing Automation

Diseño Ux/Ui

Desarrollo Web Con Wordpress