Loretta Jones

Loretta Jones Email and Phone Number

Head of Marketing @ InsideScale
San Francisco, CA, US
Loretta Jones's Location
San Francisco, California, United States, United States
Loretta Jones's Contact Details
About Loretta Jones

Marketing management with proven expertise in marketing strategy, communications and lead generation.Successfully merged all aspects of corporate marketing with sales operational tactics.Experience marketing to Fortune 1000, small business market, and the consumer market.Specialties: marketing strategy: global marketing plan and implementationdemand generation: webinars, seminars, direct email, customer programs, trade shows and events / content development: corporate messaging, product positioning, collateral, website management and content, sales support materials and sales training / PR: branding, naming, media placement, partner programs

Loretta Jones's Current Company Details
InsideScale

Insidescale

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Head of Marketing
San Francisco, CA, US
Loretta Jones Work Experience Details
  • Insidescale
    Head Of Marketing
    Insidescale
    San Francisco, Ca, Us
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  • Zluri
    Vice President Marketing
    Zluri Dec 2023 - Present
    San Franscisco, California, Us
    Go from SaaS chaos to SaaS control! Zluri is a comprehensive SaaS management platform for IT and compliance teams that answers questions like:Who has access to what?Which apps are being used?What's our SaaS spend?Do any recently departed employees still have access to apps?How can I expedite my access reviews process?Designed to empower modern enterprises with full visibility and control over SaaS applications, access, and costs, Zluri enables IT and security teams to effortlessly discover 100% of Shadow IT, optimize cost, govern all user access and reduce surface access risk.
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  • Acceldata
    Vp Growth
    Acceldata Apr 2021 - Oct 2023
    Campbell, California, Us
    Responsible for online demand gen, email marketing, field marketing, marketing analytics/metricsInbound: 2022 sourced $10.5M in pipe; Q1 - Q3 2023 sourced $11.5M in pipe; average opp cost/opp value ratio: 6.5Launched ABM program for target accounts and specific prospect verticalsWorked with Gartner/Forrester analysts to establish and foster data observability as a categoryManaged marketing ops to develop marketing metrics & analyticsWorked closely with product marketing and content on messaging and monthly webinar programWorked with partner group to support partner marketing & demand gen programs
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  • Dolby Laboratories
    Marketing Consultant
    Dolby Laboratories Apr 2020 - Jan 2021
    San Francisco, California, Us
    Worked with Dolby.io GTM team to launch Dolby.io - Dolby's entry into SaaS platform for developers.
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  • Treasury Prime
    Marketing Consultant
    Treasury Prime Mar 2020 - Jun 2020
    San Francisco, California, Us
    Revamped website, created customer case studies
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  • Saastr
    Marketing Consultant
    Saastr Jan 2020 - Mar 2020
    San Francisco, California, Us
    Worked with SaaStr team to prep for 2020 SaaStr. Specifically on the 'Meet a VC for Startups' program. Covid cut this short as SaaStr was cancelled in 2020
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  • Mixmax
    Cmo
    Mixmax Jul 2018 - Jan 2020
    San Francisco, Ca, Us
    Managed all aspects of marketing - brand, content, social, demand gen, performance marketing, online reputation and events. Increased MQL -> SQL ratio from 3% to 9%Supported inside sales to reach 130% growth 2019. Marketing programs accounted for 65% ARR in 2019
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  • Codesignal
    Cmo
    Codesignal Mar 2018 - Jul 2018
    San Francisco, California, Us
    CodeFights offers a data-driven, skills-based marketplace to source, test and interview technical talent.
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  • Consultant
    Marketing Consultant
    Consultant Jan 2017 - Mar 2018
    Ca
    Marketing consultant to early and mid stage SAAS startups supporting all aspects of marketing including demand gen, PR, content, influencer and customer marketing, social media marketing and sales support. Clients include:Delighted (NPS)Plivo (telephony API)Chorus (Sales conversation analytics)Spiro (AI-based CRM)Rainforest QA (QA testing for agile development)Gong.io (Sales conversation analytics)CodeSignal (skills-based marketplace)
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  • Insightly
    Vp Marketing
    Insightly Nov 2012 - Dec 2016
    San Francisco, Ca, Us
    Managed all aspects of marketing including PR, positioning, demand gen, social, and content with a team of five. Increased the Insightly user base from 200K to 1.2M in four years. Increased free account to paid conversion from 2% to 4.5%; increased trial account to paid conversion from 8% to 9.5%.
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  • Echosign
    Head Of Marketing
    Echosign 2007 - Oct 2012
    San Jose, Ca, Us
    Managed all aspects of Marketing at EchoSign from 2007- 2011. EchoSign purchased by Adobe, July 2011. Managed demand gen for Adobe EchoSign through Oct 2012. Grew business to $30MM run rate prior to acquisition.
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  • Coveo
    Vp Marketing
    Coveo Feb 2006 - Feb 2007
    Quebec City, Quebec, Ca
    Developed 3 year global marketing plan for SME and Named Account Business to drive revenue growth through lead generation programs, analyst relations, SEO/SEM, and updated messaging/positioning – Coveo revenue up 400% in the past 12 monthsRevamped website, positioning in preparation for a product launch in 6 weeks.Create and run lead generation programs for direct email, webcasts, and tradeshows that delivered almost 10K leads in 9 months.Increased 30 day trial evaluation close rates to 5% (up from 1% the previous year) through SEO/SEM programs on Google, Yahoo and MSN. Manage analyst and press relations – Coveo debuted in the Gartner 2006 MQ in the “visionaries” quadrant and won Microsoft’s 2006 Regional Winning Customer AwardPartner relations – Created Market Development Fund (MDF) guidelines for top producing partners. Developed programs and processes for partner lead generation, collateral and webcasts.
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  • Mauby Consulting
    Principal Consultant
    Mauby Consulting Jul 2001 - Feb 2006
    Clients: eWork (BPO for Contingent Workforce), ClaimIQ (Claims Processing), Ketera Technologies (On Demand Spend Management), Syndera Corporation (Operational Performance Mgmt), DETERMINE Software (Contract Mgmt), VA Software. Launched four websites in four months; created collateral and sales presentations; developed lead generation plan. (eWork)Created “claims decision optimization” messaging, managed lead generation campaigns to increase leads by 75%. (ClaimIQ)Created lead generation programs to increase leads by 250% in 3 months. Managed the first Ketera User Group Meeting. (Ketera Technologies)Develop customer newsletter and collateral for MSP product launch. (Zone Labs) Launched webinar program with attendance ranging from 50-270 per webinar, and managed lead generation to deliver 150 leads in 6 weeks (DETERMINE)Delivered 100 leads through seminars, tradeshows and direct email campaigns in 4 weeks; created and managed a 30 Day Trial Program (VA Linux)
  • Hot Dispatch
    Vp Marketing
    Hot Dispatch Nov 2000 - Apr 2001
    Vice President, MarketingRe-positioned company and messages for the large enterprise customerStrategized and implemented branding, marcomm, lead gen, and market analytics programsImplemented strategic co-marketing programs with major customers – Palm, HP Bluestone, Sun, IBM, CiscoIncreased PR and analyst relations coverage by 150%Managed a team of 10
  • Edentalstore
    Vp Marketing
    Edentalstore Nov 1999 - Sep 2000
    Created the strategy and implementation of all offline/online marketing strategies for branding, positioning, advertising, marketing communications, product merchandising and pricing.Grew sales from $0 to $2.3M run rate in eight monthsSuccessfully led and mentored a diverste team of 8EDentalStore.com website ranked in Forbes Best B2B websites (July 2000)
  • Mauby Consulting
    Principal Consultant
    Mauby Consulting Jan 1999 - Dec 1999
    Strategic marketing consultant to a diverse group of internet and sofware applications companies. Services provided included corporate and product positioning, marketing communications, tradeshow management, PR management, sales tools, competitive analysis, business alliances, lead generation programs, website content and management. Clients included: Easyphone (telephony), Confer Software (healthcare), Brightinfo.com (emerchandising), eDentalStore (dental), TriZetto (healthcare), Conduct Software (network management)
  • Crossworlds Software
    Director, Product Marketing
    Crossworlds Software 1996 - 1998
    Managed three (3) CrossWorlds product lines: CRM Interaction, ERP Interaction and Supply Chain InteractionManaged CrossWorlds bi-coastal company launchDeveloped CrossWorlds first major lead generation program – direct mail and 12 city seminar seriesLaunched initial broadcast (CNBC, CNN) video and print advertising campaigns , which increased sales by 75%Developed in-depth competitive analysis program, and all product sales tools and collateral
  • Verity
    Product Manager
    Verity 1995 - 1996
    Cambridge, Cambridgeshire, Gb
    Managed Verity's search solutions for Web Servers—Topic Internet Server, topicSEARCH for Microsoft Internet Server, SearchPDF for Web ServersManaged product definition, positioning, pricing and packaging, market research, collateral development, advertising, press interviews, tradeshows, marketing programs, customer briefings, sales support and reference accountsLaunched Verity’s groupware products in 6 weeks including production of a Product Preview CDDevised marketing programs with book publishers and 3rd party marketing CDs (Microsoft, Digital Equipment Corp)—Verity product/information distributed with 100,000 units in 6 monthsNegotiated contract with 3rd party vendor for electronic product distribution.
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Loretta Jones Skills

Lead Generation Email Marketing Product Marketing Demand Generation Marketing Strategy Crm Strategy Product Management Positioning Public Relations Saas Marketing Management Marketing Communications Integrated Marketing Strategic Partnerships Marketing Go To Market Strategy Management Competitive Analysis B2b Sales Leadership Customer Relationship Management Enterprise Software Partner Management Segmentation Sales Operations Product Development Market Research Advertising Product Launch Mobile Devices Software As A Service

Loretta Jones Education Details

  • Brown University
    Brown University
    Psychology

Frequently Asked Questions about Loretta Jones

What company does Loretta Jones work for?

Loretta Jones works for Insidescale

What is Loretta Jones's role at the current company?

Loretta Jones's current role is Head of Marketing.

What is Loretta Jones's email address?

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What is Loretta Jones's direct phone number?

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What schools did Loretta Jones attend?

Loretta Jones attended Brown University.

What skills is Loretta Jones known for?

Loretta Jones has skills like Lead Generation, Email Marketing, Product Marketing, Demand Generation, Marketing Strategy, Crm, Strategy, Product Management, Positioning, Public Relations, Saas, Marketing Management.

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