Lori Connolly Email & Phone Number

Halethorpe, Md, Us

Towson, Md

Dealerships represented: BMW / MINI / Porsche / Audi / Acura / Jaguar / Land Rover / Cadillac- Oversee the marketing operations for sales/fixed operation for 10 luxury automotive dealerships and 3 body shops.- Develop monthly advertising budgets - Plan monthly creative for traditional and digital advertising- Negotiate media - Liaison between charitable organizations and dealerships- Work with external digital marketing team to strategize and implement online campaigns, social media, paid search, and display. - Coordinate television and radio spot production and approve spots for broadcast- Event planning and execution - Manage manufacturer co-op budgets for sales and fixed operations- Reconcile media invoices against advertising budgets for prompt payment

Catonsville, Md

Dealerships represented: Toyota / Scion / Mazda / Subaru / Volkswagen / BMW- Oversee the marketing operations for sales/fixed operation for 6 automotive dealerships- Responsible for developing media budgets for traditional and eCommerce marketing- Develop creative marketing campaigns and present to upper management for approval- Work with media partners to determine/negotiate quarterly and annual buys- Continuously analyze and measure the effectiveness of advertising sources- Develop scripts for television & radio- Coordinate television spot production and approve spots for broadcast- Maintain 6 dealership websites and responsible for editing and maintaining current incentives - Ensure dealership websites have accurate vehicle pricing, photos and descriptions- Manage manufacturer co-op budgets for sales and fixed operations- Work closely with graphic designers to produce effective marketing pieces, emails and dealership signage- Organize dealership events including new owner clinics, sales events and new vehicle introductions- Digital engagement- Creating connections between prospective customers and the products we offer- Reconcile & code media invoices against advertising budgets for payment- Maintain clean advertising schedules in Dealer Management System (Reynolds & Reynolds)

Peabody, Ma & Nashua, Nh

Dealerships represented: Acura of Peabody / Audi of Nashua / BMW of Peabody / Land Rover Peabody / MINI of Bedford / MINI of Peabody / MINI of Bedford / Porsche of Nashua- Established and built in house advertising agency for dealer group- Coordinate all events for 7 high volume dealerships. Events included themed rallies, salon showings, vehicle service clinics and sales events- Strategize effective marketing campaigns for each brand- Create and execute email campaigns to existing owner database, prospects and hand raisers- Buy and negotiate media for print, television, radio and direct mail- Work closely with local production team to develop unique copy for television and radio- Responsible for submitting manufacturer co-op and maintaining accurate co-op dollar accruals with accounting team- Reconcile and review all advertising invoices for prompt payment- Reported directly to the managing partner of the group and responsible for keeping him informed of all advertising decisions- Responsible for general maintenance of all dealership websites. - Troubleshooted website glitches and fixed as needed- Public Relations manager for dealership group- Worked closely with outside SEO/SEM firm to analyze the effectiveness of online presence

Wakefield, Ma

- Worked with local advertisers to determine advertising needs and goals- Developed compelling and targeted media schedules for clients based on geography and demographics- Prospected potential advertisers and scheduled introductory meetings- Presented the benefits of cable advertising to prospective clients- Worked with production teams to develop creative for commercials- Confirmed that schedules for clients ran as planned- Locally sold Boston Sports programming to clients

- Responsible for all marketing and creative for 6 Baltimore area dealerships. - Responsible for development and execution of all Sales/Fixed Operations advertising for 6 automotive franchises - Managed annual advertising budgets in excess of $2 million- Media Buyer for print, TV, radio, outdoor advertising for entire group- Responsible for monitoring the effectiveness and ROI of all advertising- Executed all creative for print, TV, outdoor, radio and direct mail- Managed all public relations for organization- Initiated all marketing campaigns and corporate materials- Researched local market conditions to develop effective advertising strategies- Supervised in-house Graphic Designer in daily operations