Lori Cooper Email & Phone Number

Urbana-Champaign, Illinois Area

• Served as product manager for new cloud computing product, including gaining consensus across multiple departments on features and costs, managed developer work, and produced marketing materials for the product • Developed and implemented a new corporate website to improve data collection from users and integrate new technologies. Managed the development and launch of online user forum. • Created and managed all marketing efforts for the company, including print, social media, and web• Worked with sales managers to create print and online collateral for specific efforts, and organized materials for use at trade shows and conferences • Served as Salesforce administrator, developing reports and procedures to match company's sales process

Urbana-Champaign, Illinois Area

• Coordinated member recruitment and retention campaigns, resulting in a 5% increase in new members• Created a new group membership program, including creating systems to sell the new product, developing and implementing a marketing plan, serving as sales contact, and maintaining the program• Assisted convention staff with organizing speakers and rooms for several large shows per year• Built a weekly e-newsletter sent to up to 105,000 contacts, analyzed site traffic and sales patterns for membership and publications using Google Analytics and other tools, and assisted with promotions for conferences and publications • Helped customer service department with unusual requests and inquiries

Urbana-Champaign, Illinois Area

• Managed multiple technology projects at a time by working with stakeholders, designers, and programmers • Worked with a committee and multiple subcommittees to determine the goals of the corporate website and how to reach those goals • Analyzed site traffic and online sales to understand and address our sites’ strengths and weaknesses

Urbana-Champaign, Illinois Area

• Represented the company at tradeshows and textbook fairs working one-on-one with potential customers as well as giving sales presentations to larger groups• Planned and created marketing materials, including direct mail pieces, print and web advertisements, social media, and web presence for books and educational programs • Identified issues and provided solutions and training to coworkers to improve our website functionality and SEO and better utilize data gleaned from Google Analytics • Evaluated the market and market’s response to products and promotions

Champaign, Il

Developed and taught Create Your Own Webpage class to 16 5th-7th graders in two 16-hour sessions each summer.

Developed and taught classes in creating webpages, excel I and II, and word to 6-10 adults for enrichment or 10 contact hours per semester. Prepared syllabus, lesson plans, PowerPoint presentations, and handouts for use in class, and created a webpage as a resource for students during and after the class.