Lori Cram Email & Phone Number

Greater Minneapolis-St. Paul Area

Develop strategic approach to communications sent to UCare’s provider community to ensure they effectively communicate key messages and bring desired results. Collaborate with key stakeholders to proactively create and implement communication plans.Lead the Website Content Advisory Team in review of current and new content on the provider website. Use website analytics, feedback and industry knowledge to continuously adapt and improve the delivery of information through this medium.Edit all communications to the provider community to ensure they are informative, clear, consistent, meet brand and voice standards, and are free of errors.Manage the Provider Communication Specialist who is responsible for regular website updates, the monthly newsletter and general communications.Collaborate with chapter owners throughout UCare to project manage the annual review and quarterly updates to the provider manual.

Greater Minneapolis-St. Paul Area

Implemented new provider website offering more interactive and intuitive experience to users. Oversaw daily work of web developer to ensure it aligned with plans. Worked closely with project manager, business analyst and quality assurance specialist to keep project on track and accurately pull in information during the build.Hired, trained and supervised provider communication specialist responsible for the day-to-day communications with providers through the website and monthly newsletter.Served as communications consultant to internal customers needing to communicate with UCare’s provider community. Determined best communication approach and key messages, then developed and released communication.Project managed annual review and quarterly updates to UCare’s provider manual.

Greater Minneapolis-St. Paul Area

Managed change communication planning and implementation for a companywide initiative to enhance business processes, adopt an enterprise technology solution and train employees to use these tools. Enlisted leaders as change agents by preparing talking points, emails and monthly presentations on the initiative’s progress for senior leaders. Project managed and created all marketing materials for UCare’s commercial health plan and health promotions. Ensured the materials encourage desired outcomes while meeting regulatory, brand and writing style requirements. Developed communications, updated website and produced annual provider manual to inform UCare’s provider community of how to work with UCare and its members, new changes to business processes and breaking news.

Eden Prairie, Mn

Served as project manager for the Corporate Communication team by consulting with internal customers, strategically planning communication pieces, developing and working within budgets and deadlines, writing copy, overseeing design and production in accordance with brand standards, and ensuring customer satisfaction. Directed communication projects for test territory where innovative marketing initiatives were being piloted and, when successful, rolled out companywide. Several of the value propositions resulted in increased participation.Partnered with cross-functional teams to identify, create and implement communication plans to promote annual projects, including the Lifetouch Memory Mission trip, Chairman’s Photographic Award competition, employee giving campaign, sales meetings and service awards banquet. Deliverables included marketing materials, website content, presentations and press releases. Measured communication effectiveness for continuous improvement.Led internal communication efforts by creating targeted emails for events and organizational announcements and updating the news section on the intranet. Marketed Lifetouch to school administrators through creative advertisements, columns and promotional materials.

Shakopee, Mn

Provided direct communication to residents by managing, writing and distributing a quarterly newsletter, two monthly e-newsletters, a welcome letter, brochures, utility bill fliers and handouts.Achieved publicity on the work of the City Council, city code reminders and events through press releases. Managed media relations and coached department heads prior to interviews. Led the city website redesign project, which involved studying trends, identifying residents’ needs and collaborating with departments and external vendors. Established processes to continuously measure and improve website content.Partnered with city leadership to create a social media policy for the city and to launch its Facebook page. Shared information with followers through several site updates each week and cross-marketed the site to increase the number of followers. Transitioned a monthly employee newsletter into a regularly updated intranet site that housed employee information and resources.

Kansas City, Mo

Teamed with leadership on change communication, including reorganizations and crisis communication. Developed strategic plans and crafted clear and consistent messages that emphasized organizational goals. Managed the writing, design and publication of the Annual Report.Contributed written content for the employee newsletter, intranet site and the external newsletter "Fed Letter."Using AP Style, edited various communication pieces including press releases, speeches, reports, help manuals, website content and a book for the Payments System Support Department titled "Nonbanks in the Payments System."Created regular content for the employee intranet, which included key messages from leadership, departmental initiatives and Human Resources information and events.

Overland Park, Ks

Led communication efforts for the regional office that included announcing key changes to services and eventually the closure of the office. Developed communication plans, talking points and press releases. Served as spokesperson and provided media training to leadership. Planned and created all customer communication, including newsletters, notices, brochures, mailings and website content with attention to consistency, branding and government requirements.Improved employee engagement with regular communication that recognized great customer service, emphasized key goals and strategies, and explained the rationale behind changes.

Wichita, Ks

Shared information about emergency services, volunteer opportunities and educational offerings through newsletters, brochures, advertisements and press releases.

Jefferson City, Mo

Consulted with representatives and then researched and developed speeches, press releases, columns, summaries of legislation, letters and newsletters to meet their needs.

St. Louis, Mo

Directed all aspects of the facility rental program for the attraction.