Lead Portfolio Analyst
Private Label Credit Card Marketing including direct mail, insert, email and voice mail campaign selection, analysis and reporting. Managed pilot co-brand program, conversions, upgrades, custom rewards, and multiple reissue campaigns. Briefly worked in Risk management focusing on client cut-offs and credit management. Multiple analysis and reporting from campaign to client snapshots. Statistically matched test and control group selections for determination of campaign success. Various client… Show more Private Label Credit Card Marketing including direct mail, insert, email and voice mail campaign selection, analysis and reporting. Managed pilot co-brand program, conversions, upgrades, custom rewards, and multiple reissue campaigns. Briefly worked in Risk management focusing on client cut-offs and credit management. Multiple analysis and reporting from campaign to client snapshots. Statistically matched test and control group selections for determination of campaign success. Various client profit, ROI and internal impact analysis completed. Training of other analysts. Participation in pilot programs and high profile initiatives. Show less