Lori Elliott Email and Phone Number

• Wrote and distributed corporate press releases for the Company and its residential, commercial and resort divisions.• Conducted media relations; served as media spokesperson. • Developed creative copy for ads, marketing collateral and websites consistent with brand messaging.• Primary responsibility for annual marketing, public relations, media and creative strategies, messaging and budgets for the Company’s residential, commercial and rural land divisions during company restructuring. • Implemented marketing programs and initiatives, including creative development and messaging for collateral, advertisements, direct mail, special events and web-based communications to achieve sales goals.• Managed selection and retention of advertising, marketing, research and public relations consultants and database, email and web service providers, including identifying candidates, preparing requests for proposals, conducting interviews, developing scope-of-work descriptions and awarding contracts. • Planned and executed grand openings, ground breakings and special events for residential and commercial developments.• Oversaw content development, updates, enhancements, design improvements and online marketing initiatives for brand consistency and messaging to increase web traffic and functionality for the Company’s on-line presence.• Implemented regular, relational database marketing programs to improve cross-marketing with more robust and centralized functionality; market research profiles integrate with database to enhance and drive marketing initiatives to increase sales.• Redesigned and implemented new websites for the Company’s residential, rural land and commercial divisions, focusing on messaging to establish and maintain individual brands while providing consistency of corporate brand.

• Planned, organized and executed governmental affairs activities for the Trust Division, successfully lobbying the Division’s legislative agenda.• Coordinated and executed the Division’s membership recruitment and retention and committee activities.• Developed position papers, industry information and communications.• Represented the Division at the Real Property, Probate & Trust Law Section of The Florida Bar meetings, legislative agenda and education programs.

• Managed and coordinated media relations, news releases, press conferences and editorial board meetings, serving as spokesperson.• Developed and managed communications and publications activities and budgets.• Wrote and edited association legislative position papers and newsletters. • Developed, coordinated and executed grassroots and membership-development campaigns. • Served as editor of Florida Retailer, a statewide bimonthly magazine (circulation 13,000).