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Lori Goode Email & Phone Number

Chief Marketing Officer at Index Exchange l Marketing and Learning & Development Executive l Chief member l D,E,I, & B Advocate l Sustainability Lead at Index Exchange
Location: New York, New York, United States 9 work roles 3 schools
1 work email found @indexexchange.com 1 phone found area 206 LinkedIn matched
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Work email l****@indexexchange.com
Direct phone (206) ***-****
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Current company
Index Exchange
Role
Chief Marketing Officer at Index Exchange l Marketing and Learning & Development Executive l Chief member l D,E,I, & B Advocate l Sustainability Lead
Location
New York, New York, United States

Who is Lori Goode? Overview

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Lori Goode is listed as Chief Marketing Officer at Index Exchange l Marketing and Learning & Development Executive l Chief member l D,E,I, & B Advocate l Sustainability Lead at Index Exchange, based in New York, New York, United States. AeroLeads shows a work email signal at indexexchange.com, phone signal with area code 206, and a matched LinkedIn profile for Lori Goode.

Lori Goode previously worked as Chief Marketing Officer at Index Exchange and Head of Marketing and Training for Amazon Advertising at Amazon. Lori Goode holds English Education/Minor In Journalism, Literature, Writing from University Of Kentucky.

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Email format at Index Exchange

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{first}.{last}@indexexchange.com
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Profile bio

About Lori Goode

I serve as both CMO as well as head of Learning & Development at Index Exchange, I lead teams spanning brand, communications & PR, digital marketing, experiential/ events, product marketing, and learning & development professionals. The marketing team is responsible for building the Index Exchange brand and connecting with our customers and industry partners across touchpoints. We define go-to-market strategy, and drive awareness, understanding, and adoption of our products and solutions across channels. Learning & Development is responsible for training, education, and learning across Index Exchange. We build content and programs to develop employees in job-related skills, soft skills, and Index-specific knowledge, like product and cultural training.I've spent the last 20 years in digital advertising, from ad operations and media planning/ buying at agencies, to technical account management and sales in ad tech, to product marketing, training and education, developing voice of customer programs, event marketing, and all things channel and brand marketing. I love the ever-changing marketing landscape—the constant shifting of customer needs and behaviors, and activating all the levers a brand may have to create meaningful connections that ultimately drives business growth.

Listed skills include Rich Media, Ad Serving, Digital Media, Online Advertising, and 29 others.

Current workplace

Lori Goode's current company

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Index Exchange
Index Exchange
Chief Marketing Officer at Index Exchange l Marketing and Learning & Development Executive l Chief member l D,E,I, & B Advocate l Sustainability Lead
Website
indexexchange.com
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9 roles

Lori Goode work experience

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Chief Marketing Officer

Current
Index Exchange

Toronto, Ontario, CA

I serve as both CMO as well as head of Learning & Development at Index Exchange. I lead teams spanning brand, communications & PR, digital marketing, experiential/ events, product marketing, and learning & development professionals. The marketing team is responsible for building the Index Exchange brand and connecting with our customers and industry.

Sep 2020 - Present

Head Of Marketing And Training For Amazon Advertising

Amazon

Seattle, WA, US

At Amazon, I was responsible for several teams across the WW Amazon Advertising business:* product marketing, which drives go-to-market (GTM) and adoption for ad products across the full portfolio. As part of GTM, we craft the value proposition, positioning, and messaging for the products, as well as GTM strategy and execution for new product launches and.

May 2015 - Mar 2020

Head Of Atlas Product Marketing

Facebook
  • Leadership role in complete ground-up rebuild and rebranding of Atlas technology within a tight one-year deadline. Built and managed a team of product marketers, marketing communications, and help content writers.
  • Planned and launched Atlas brand update including logo, brand identity, website, and sales and services collateral, and creation of "people-based marketing." Worked closely with PR to develop inclusive marketing plan.
  • Led inbound marketing efforts for building the new Atlas, conducting client and market research, competitive analysis, segmentation, and product-market fit. Worked closely with product design, research, product.
  • Conceived and executed go-to-market (GTM) strategy including value proposition, positioning, external messaging, internal training and readiness, contracts, and pricing from product beta to launch. Cross-coordinated.
  • Led education of third-party ad serving and measurement business and market landscape to Facebook employees. Represented Atlas and Facebook on panels including Advertising Week at the Nasdaq (“Meet the New Atlas”) and.
  • Served as liaison between internal sales and services teams, clients, and the product teams. Owned external version of the client-facing roadmap, and all product positioning. Created and maintained regular updates to.
Apr 2013 - May 2015

Sr. Product Marketing Manager

Microsoft

Redmond, Washington, US

  • Drove inputs into product development based on voice of the customer feedback and product-market fit. Led all go to market strategy and execution across all marketing channels. Represented product and business strategy.
  • Part of the divestiture team to sell Atlas. Participated in diligence meetings with prospective companies and led acquisition communication: developed client communication strategy and content, created internal and.
  • Served as industry expert in executive briefings and agency summits within the U.S. and UK, leading to new sales opportunities and reinforcing strategic positioning with existing clients.
  • Attained 100% client adoption within first three months post product launch of large global tools release.
  • Created and launched a Voice of the Customer tool and process that provided a strong feedback loop for field teams and clients, tying customer needs more directly to product development.
  • Led marketing communications while managing Atlas website: designed and wrote all website and blog content, managed updates, maintained social media presence, and worked with PR on industry publication news stories.
Feb 2010 - Apr 2013

Account Director

Microsoft

Redmond, Washington, US

  • Served as an Account Director for Atlas, a leading 3rd party ad server and measurement platform (acquired by Microsoft). Managed overall relationship and retention of Atlas’s top tier clients, accounting for more than.
  • Exceeded sales quotas each fiscal year, achieving 147% and 119% attainment. Received two monthly awards for account management excellence and won two marquee prizes for quarterly account management excellence.
  • Differentiated Atlas in a competitive marketplace with development of a Universal Action Tag program, a large-scale partner program involving legal, contract, and technical teams onboarding 20+ partners in four months.
  • Served as a global account lead and point of escalation for several top-tier clients, leading initiatives from teams in EMEA and Greater Asia Pacific. Studied market support challenges and taxation rules, and aligned.
Apr 2008 - Jan 2010

Technical Account Manager

Microsoft

Redmond, Washington, US

  • Worked on Atlas, a leading 3rd party ad server and measurement platform (acquired by Microsoft). I served as a product expert, leveraging product and technical knowledge to assist clients with their business goals and.
  • Promoted to Account Director within six months.
  • Facilitated development of a comprehensive Client Migration Process, Technical Account Manager Program measurement, and served on a task force of a program designed to formally recognize the achievements of others.
Sep 2007 - Mar 2008

Media Planner & Traffic Manager

Rockett Interactive
May 2007 - Sep 2007

Assistant Media Planner

Mckinney

Durham, NC, US

Mar 2007 - May 2007

Interactive Traffic

Mckinney

Durham, NC, US

Feb 2005 - Mar 2007
Team & coworkers

Colleagues at Index Exchange

Other employees you can reach at indexexchange.com. View company contacts →

CK Courtney Kenny Courtney Kenny Colleague at Index Exchange Chicago, Illinois, United States, United States View → AG Arnav Gohil Arnav Gohil Colleague at Index Exchange Bengaluru, Karnataka, India, India View → JL Jared Lansky Jared Lansky Colleague at Index Exchange New York, New York, United States, United States View → RG Ray Ghanbari Ray Ghanbari Colleague at Index Exchange San Diego, California, United States, United States View → HF Holly Fortier Holly Fortier Colleague at Index Exchange Vancouver, British Columbia, Canada, Canada View → VH Vu Huynh Vu Huynh Colleague at Index Exchange Boston, Massachusetts, United States, United States View → KZ Kathy Ziomek Kathy Ziomek Colleague at Index Exchange Toronto, Ontario, Canada, Canada View → PT Patrick Troy Patrick Troy Colleague at Index Exchange New York City Metropolitan Area, United States View → KB Kath Bautista Kath Bautista Colleague at Index Exchange Dubai, Dubai, United Arab Emirates, United Arab Emirates View → VN Venus Nalchigar Venus Nalchigar Colleague at Index Exchange New York, New York, United States, United States View →
3 education records

Lori Goode education

English Education/Minor In Journalism, Literature, Writing

University Of Kentucky

Kellogg On Marketing Program

Kellogg Executive Education

Education record

William Butler Yeats International Summer School
FAQ

Frequently asked questions about Lori Goode

Quick answers generated from the profile data available on this page.

What company does Lori Goode work for?

Lori Goode works for Index Exchange.

What is Lori Goode's role at Index Exchange?

Lori Goode is listed as Chief Marketing Officer at Index Exchange l Marketing and Learning & Development Executive l Chief member l D,E,I, & B Advocate l Sustainability Lead at Index Exchange.

What is Lori Goode's email address?

AeroLeads has found 1 work email signal at @indexexchange.com for Lori Goode at Index Exchange.

What is Lori Goode's phone number?

AeroLeads has found 1 phone signal(s) with area code 206 for Lori Goode at Index Exchange.

Where is Lori Goode based?

Lori Goode is based in New York, New York, United States while working with Index Exchange.

What companies has Lori Goode worked for?

Lori Goode has worked for Index Exchange, Amazon, Facebook, Microsoft, and Rockett Interactive.

Who are Lori Goode's colleagues at Index Exchange?

Lori Goode's colleagues at Index Exchange include Courtney Kenny, Arnav Gohil, Jared Lansky, Ray Ghanbari, and Holly Fortier.

How can I contact Lori Goode?

You can use AeroLeads to view verified contact signals for Lori Goode at Index Exchange, including work email, phone, and LinkedIn data when available.

What schools did Lori Goode attend?

Lori Goode holds English Education/Minor In Journalism, Literature, Writing from University Of Kentucky.

What skills is Lori Goode known for?

Lori Goode is listed with skills including Rich Media, Ad Serving, Digital Media, Online Advertising, Digital Marketing, Behavioral Targeting, Ad Exchanges, and Digital Strategy.

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