Lori Goode Email & Phone Number

Toronto, Ontario, Ca

I serve as both CMO as well as head of Learning & Development at Index Exchange. I lead teams spanning brand, communications & PR, digital marketing, experiential/ events, product marketing, and learning & development professionals. The marketing team is responsible for building the Index Exchange brand and connecting with our customers and industry partners across touchpoints. We define go-to-market strategy, and drive awareness, understanding, and adoption of our products and solutions across channels. Learning & Development is responsible for training, education, and learning across Index Exchange. We build content and programs to develop employees in job-related skills, soft skills, and Index-specific knowledge, like product and cultural training.

Seattle, Wa, Us

At Amazon, I was responsible for several teams across the WW Amazon Advertising business:* product marketing, which drives go-to-market (GTM) and adoption for ad products across the full portfolio. As part of GTM, we craft the value proposition, positioning, and messaging for the products, as well as GTM strategy and execution for new product launches and product adoption.* brand, content, and events marketing teams, which develop and manage our advertising brand, create marketing content across advertiser-facing touchpoints including the website, blog, videos, and on-stage presence, and deliver large-scale industry events and summits globally* channel marketing team, responsible for managing 12+ country-level marketing websites, customer blog, and email programs for lead generation and engagement* vertical marketing team, responsible for developing category-level expertise and building narratives, case studies, and playbooks to drive vertical growth* internal training team, focused on delivering new hire onboarding, product training, and professional skills and development for our internal sales teams* advertiser education team, which manages the learning console (online education), advertiser and agency accreditation program, and workshop content

Leadership role in complete ground-up rebuild and rebranding of Atlas technology within a tight one-year deadline. Built and managed a team of product marketers, marketing communications, and help content writers, driving focused product development and feature prioritization. Owned product marketing for entire product suite leading up to launch, representing Atlas at strategic client meetings and industry conferences. • Planned and launched Atlas brand update including logo, brand identity, website, and sales and services collateral, and creation of "people-based marketing." Worked closely with PR to develop inclusive marketing plan, and later with marketing communications on launch of the new product.• Led inbound marketing efforts for building the new Atlas, conducting client and market research, competitive analysis, segmentation, and product-market fit. Worked closely with product design, research, product management, and engineering to define requirements for the new product.• Conceived and executed go-to-market (GTM) strategy including value proposition, positioning, external messaging, internal training and readiness, contracts, and pricing from product beta to launch. Cross-coordinated and communicated with variety of internal departments, driving alignment across teams, and involving stakeholders early in the process.• Led education of third-party ad serving and measurement business and market landscape to Facebook employees. Represented Atlas and Facebook on panels including Advertising Week at the Nasdaq (“Meet the New Atlas”) and ATS New York.• Served as liaison between internal sales and services teams, clients, and the product teams. Owned external version of the client-facing roadmap, and all product positioning. Created and maintained regular updates to the field on product developments, and managed a feedback loop to product, representing voice of the customer. Drove sales' win-loss meetings globally.

Redmond, Washington, Us

Drove inputs into product development based on voice of the customer feedback and product-market fit. Led all go to market strategy and execution across all marketing channels. Represented product and business strategy in client-facing environments, and served as primary business contact for Field Sales and Client Service teams globally. Managed partnership and integration marketing discussions with various ad tech companies and solutions that ranged from search engine management providers, video and rich media, verification and brand safety, tag management, and measurement companies, to systems integrators.• Part of the divestiture team to sell Atlas. Participated in diligence meetings with prospective companies and led acquisition communication: developed client communication strategy and content, created internal and executive communications, drove external and market messaging.• Served as industry expert in executive briefings and agency summits within the U.S. and UK, leading to new sales opportunities and reinforcing strategic positioning with existing clients.• Attained 100% client adoption within first three months post product launch of large global tools release.• Created and launched a Voice of the Customer tool and process that provided a strong feedback loop for field teams and clients, tying customer needs more directly to product development.• Led marketing communications while managing Atlas website: designed and wrote all website and blog content, managed updates, maintained social media presence, and worked with PR on industry publication news stories. • Managed GTM strategy and execution for all Atlas releases including post-launch adoption assessment. Developed all client-facing sales collateral, and conducted internal training and client-facing webinars.• Drove go to market of online behavioral advertising (AdChoices) for all Microsoft media properties (e.g. Microsoft Media Network, MSN, etc.) in EMEA.

Redmond, Washington, Us

Served as an Account Director for Atlas, a leading 3rd party ad server and measurement platform (acquired by Microsoft). Managed overall relationship and retention of Atlas’s top tier clients, accounting for more than double the revenue of any other Atlas territory, with zero client attrition. Conducted regular strategic consultations with clients to optimize usage of product. Represented Voice of the Customer to product development teams.• Exceeded sales quotas each fiscal year, achieving 147% and 119% attainment. Received two monthly awards for account management excellence and won two marquee prizes for quarterly account management excellence.• Differentiated Atlas in a competitive marketplace with development of a Universal Action Tag program, a large-scale partner program involving legal, contract, and technical teams onboarding 20+ partners in four months.• Served as a global account lead and point of escalation for several top-tier clients, leading initiatives from teams in EMEA and Greater Asia Pacific. Studied market support challenges and taxation rules, and aligned cross-group account strategy, growing Microsoft client business globally to 14 new countries within one year, and to 28 total new markets during position tenure.

Redmond, Washington, Us

Worked on Atlas, a leading 3rd party ad server and measurement platform (acquired by Microsoft). I served as a product expert, leveraging product and technical knowledge to assist clients with their business goals and ensure their understanding of how best to use the product. Provided client feedback to product teams to drive product enhancements.• Promoted to Account Director within six months.• Facilitated development of a comprehensive Client Migration Process, Technical Account Manager Program measurement, and served on a task force of a program designed to formally recognize the achievements of others.

Durham, Nc, Us

Durham, Nc, Us

English Education/Minor In Journalism, Literature, Writing

Kellogg On Marketing Program

Education record