Marketing Director
Rochester, Ny, Us
Direct, motivate, coach, inspire, and manage between six and 10 high-performing team of marketing professionals, including contractors and external vendors when needed or beneficial. Shepherd team in full-scope marketing and advertising operations encompassing email marketing, social media, affiliate marketing, web & graphic design, paid media, and community management. Conceptualize high-impact marketing campaigns and promotions to engage with over 310k followers in order to build brand and fuel revenue growth. Proactively guide transition of company and products from stand-alone products and courses to a membership/subscription model to pursue aggressive revenue targets. Create tangible plans encompassing KPIs, tasks, activities, and outcomes to increase program revenues. Build trust and goodwill by connecting prospects with compelling content. Leverage techniques such as discount codes, program spotlights, and contests to propel sales through social marketing channels.