- Implemented cross-channel marketing, communications and public relations efforts including social media, press releases, email blasts and weekly newsletters- Communicated chamber programs and public policy initiatives to members, stakeholders, community leaders and community members- Managed website updates and social media platforms including Facebook, LinkedIn, Twitter and YouTube- Designed effective and creative marketing and communications materials- Managed projects and coordination of production of print materials- Lead community leadership programs including Leadership Council Bluffs and Youth Leadership Council Bluffs- Established the Executive Women's Partnership and coordinated membership and programming- Created strategic communications plans

- Developed promotional strategies between merchants, in-store marketing, and advertising departments including detailed marketing plans, signage, displays, and collateral materials- Wrote detailed marketing plans to communicate with stores- Managed projects and communicated to retail locations

- Worked with cross-functional teams to implement direct mail campaigns and strategic marketing projects- Conducted analysis of direct mail campaigns and tracked results

- Established annual marketing budget and strategic marketing plan- Coordinated media buys and advertising creative- Developed new marketing campaign strategies to promote exhibitions, galleries and programming including advertising, collateral materials, and public relations efforts- Developed new website and managed internal communications

- Responsible for the marketing and communications efforts of Westroads Mall, Oak View Mall, and Mall of the Bluffs- Responsible for the marketing and public relations functions for three shopping centers- Managed over $1.4 million marketing budget- Developed strategic marketing plans- Coordinated media buys and advertising creative- Awarded a 2003 Pro-Team Award