Lori Uzzo Email & Phone Number

North Port, FL, US

• Create persuasive and compelling content to make our brand, products and services stand out from the crowd.
• Tell stories quickly and concisely by translating complex technical information for general and targeted audiences to build brand recognition, contribute to thought leadership, and support sales and business goals.
• Use AI to support my ability to deliver a high volume of exceptional content in a fast-paced, collaborative environment.

Rockville, Maryland, United States

Sarasota, Florida Area

• Voalte was acquired by Hillrom in April 2019.
• Developed content marketing campaigns for the Care Communications and Patient Monitoring product lines.
• Collaborated with customers, partners and internal subject matter experts to create content for webinars, videos, eblasts, marketing collateral and third-party media stories.
• Managed graphic design and public relations staff.
• Maintained company adherence to brand voice as a member of the Commercial Brand Council.

Sarasota, Florida Area

• Managed creative team in developing marketing strategies and targeted campaigns that fueled the sales funnel with leads.
• Led freelancers and internal subject matter experts in crafting high-quality content and creating public relations opportunities.
• Collaborated with customers to develop event presentations for the Voalte User Experience conference.

Sarasota, Florida Area

• Created content strategy aligned with short- and long-term company goals for lead generation and sales success.
• Collaborated with subject matter experts to research, write and edit news releases, white papers, case studies, videos, webinars, UX copy and blog posts.
• Developed event content, programming, agendas and social media for conferences and webinars.
• Maintained editorial style guide and managed content writers to ensure brand-appropriate voice, style and tone.
• Worked with graphic designers on page layouts, web design and search engine optimization.

Sarasota, Florida

• Developed, wrote, edited and repurposed content for white papers, case studies, video scripts, blogs, marketing collateral, advertising, websites and executive speeches.
• Worked with designers to manage creative development of digital and print collateral that generated sales leads.
• Supported public relations and managed social media initiatives.
• Developed presentations and collateral for annual customer event.

Sarasota, Florida

• Wrote high-impact copy and collaborated with designers on web, print, radio and TV ads.
• Wrote results-based marketing collateral, social media posts, magazine stories and press releases.
• Managed public relations campaigns, disseminated press releases, compiled press kits, and planned book and speaking tours.
• Met tight deadlines and juggled a diverse client base of physician groups, manufacturers, attorneys, service providers, non-profit organizations and more.

Lakewood Ranch, Florida

• Wrote and edited business features and advertising profiles for regional publications including SCENE, Living on the Suncoast, Sarasota Magazine, Biz941 and Homebuyer.
• Edited and wrote copy for websites, marketing collateral and press releases for a range of clients.

Sarasota, Florida Area

• Edited and wrote copy for blog, website, eblasts, press releases, product catalogs, in-house magazine, social media and product labels.
• Collaborated with graphic designers to create compelling marketing campaigns.
• Oversaw projects across departments from conception to implementation to proofing, all with a keen eye to detail and adherence to schedule.

Sonoma, California

• Collaborated with high-tech startups to build consistent brands, seamless user interfaces and intuitive site navigation.
• Wrote marketing and instructional copy, and edited websites for clarity and consistency.

Mountain View, California

• Recognized for meeting all deadlines and virtually eliminating typos on a 15,000-page website.
• Wrote site reviews, marketing copy and promotions to increase website readership.
• Hired and managed copyeditors and managed department budget.
• Collaborated with production manager to create and implement website production process.
• Ensured adherence to design standards, consistency of site navigation and compliance with corporate identity, branding and legal guidelines.

San Francisco Bay Area

• Managed editorial production process and copyflow of 100 to 200 editorial pages per month.
• Enforced editorial production deadlines from manuscript through prepress stages.
• Managed six staff copyeditors and fact checkers, plus freelance editors.
• Copyedited all copy and graphics for content, clarity, consistency and style.