20+ years experience in digital media strategy and planning for leading agencies and e-commerce clients. Specialties: Google Ads, Facebook/Meta paid, Microsoft Ads, email marketing, SMS, Apple Search, Google Analytics, organic social media, content and creative production, Amazon, eBay, affiliate marketing.
Freelance
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Digital Media ConsultantFreelance Jan 2015 - PresentIndianapolis, Indiana Area• Clients: Hemi-Sync, My Pet Chicken, iam8bit, The Seelig Group, Cyan, Myst Documentary/Kickstarter, Racing to End Alzheimers• Provide digital media planning services including management of SEM, Facebook/IG/Twitter owned and paid, dynamic retargeting, Amazon, eBay, email marketing, reporting/analysis.
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Digital Media ConsultantFreelance Oct 2006 - Oct 2007Portland, Oregon Area• Agencies: Mindshare, Ignited, m80• Clients: THQ, Boost Mobile, NBC Universal, Gametap, D3P, Codemasters, MTV• Responsible for digital media strategy & planning (i.e., research, presentation, negotiation, implementation, reporting, optimization)
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Digital Media DirectorMindshare Mar 2004 - Oct 2006Greater Los Angeles Area• Clients: THQ, Boost Mobile, Arco am/pm, Bandai, TV Guide Channel, Tourism New Zealand, Symantec• Strategic oversight of digital planning/buying across all accounts at $4-6MM annually • Liaised with offices in LA and NY • Negotiated upfronts/contracts with media vendors for clients/agency @ $1MM/ea• Developed/presented new business pitches; contributed to THQ and Tourism New Zealand wins -
Senior Online Media PlannerIgnited Jul 2001 - Feb 2004Greater Los Angeles Area• Clients: Activision, Sony Online Entertainment, Codemasters, Buena Vista Games, America’s Army, TDK Mediactive, Yahoo! Games, Sammy Studios, Ubisoft• Supervised digital planning/buying on all accounts at $3-4MM annually • Developed/presented new business pitches; contributed to Buena Vista, TDK, Yahoo! Games, Sammy, Ubisoft wins• Negotiated upfronts/contracts with media vendors for clients/agency -
Media PlannerThink New Ideas Jul 1998 - Jun 2001Greater Los Angeles Area• Clients: Network Associates, Oracle, CarsDirect.com, Gap• Responsible for digital and print planning for Network Associates at $1-3MM, and digital production and reporting for Oracle, CarsDirect.com, Gap
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Advertising And New Media ManagerAmerican Plastics Council Aug 1995 - Jun 1998Washington D.C. Metro Area• Implemented $3MM annual print campaign (e.g., advertorials)• Responsible for company website analytics/reporting and content development• Editor of weekly newsletter distributed to senior member executives
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Production AssistantMagnet Aug 1994 - Aug 1995Washington D.C. Metro Area• Maintained schedule and asset libraries for PC games to support production staff• Managed production of company website
Lori Lloyd Education Details
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Journalism With Concentration In Public Relations
Frequently Asked Questions about Lori Lloyd
What company does Lori Lloyd work for?
Lori Lloyd works for Freelance
What is Lori Lloyd's role at the current company?
Lori Lloyd's current role is Digital Marketing Consultant.
What schools did Lori Lloyd attend?
Lori Lloyd attended Butler University.
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Lori Lloyd
Beggs, Ok5yahoo.com, alcatel-lucent.com, gmail.com, delltechnologies.com, sayers.com1 +181576XXXXX
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4usda.gov, wdc.usda.gov, us.af.mil, airforce.com
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2comcast.net, mfs.com
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