Lori Angalich Email & Phone Number

Westerville, OH, US

Westerville, Ohio, US

Passionate about helping companies drive growth and achieve their goals, I offer specialized marketing leadership expertise for B2B companies. My strength is in providing strategic marketing leadership that marries innovative, forward-thinking planning with practical, results-driven execution.Through a diverse portfolio of services, I provide expert.

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Reading, MA, US

• Lightwell was acquired by Eliassen Group in November of 2021. Led Eliassen Group Professional Services marketing initiatives in addition to the Lightwell VP role and responsibilities until completing the integration.
• Promoting an extensive portfolio of services and solutions, including Cloud, Application Development, Digital Transformation, Integration and APIs, Data Analytics, AI, Risk Management, Business Optimization, Accounting.
• Unifying and elevating PS capabilities by collaborating with PS leaders to develop new messaging and value propositions, offering details, sales tools, presentations, and collateral.
• Driving awareness, engagement, and leads by architecting, developing, and launching an expansive new Pro Services website, blog, and resource library at https://proservices.eliassen.com.
• Developing content and campaigns: Created thought leadership content and lead generation assets (ebooks, white papers, blogs), developed new presentations and brochures, rolled out search and SEO initiatives, and.
• Enabling sales by creating solution and persona guides, leading trends and best practices sessions, and developing messaging aligned with industries and initiatives.

Dublin, OH, US

• Promoting an extensive portfolio of services and solutions, including Cloud, B2B Integration, Integration and APIs, Data Analytics, ERP, AI, Supply Chain, E-Commerce, Order Management, and Enterprise Architecture.
• Developing, executing, and optimizing all aspects of Lightwell's integrated marketing strategies and programs, enabling the company to achieve over 500% growth.
• Establishing and managing the complete marketing function, including: messaging and content; graphic design; martech stack (HubSpot, Salesforce, Drift, Sendoso, WordPress); website, blog, and resource library.
• Generating opportunities and wins through lead generation programs involving webinars, events, ebooks, assessments, white papers, videos, email, paid search, SEO, social media, and business development.
• Branding: Spearheading the end-to-end creation and rollout of the Lightwell brand, including all aspects of brand identity development, positioning, and messaging. Simultaneously leading the global rebranding of Oxford.
• Creating thousands of assets, including an expansive website, resource library, landing pages, ebooks, blogs, videos, presentations, emails, brochures, case studies, webinars, videos, and social images, with support.

Columbus, OH, US

• Planning and executing all aspects of marketing, including establishing marketing operations, go-to-market strategy, messaging and competitive positioning, product marketing, demand and lead generation, email.
• Creating core messaging for all products and solutions—including positioning, competitive differentiation, technical capabilities, benefits and ROI calculations—tailored by audience role and industry.
• Developing hundreds of digital marketing and sales assets, including white papers, emails, videos, brochures, blog content, presentations, case studies, and articles.
• Representing the company as a speaker/presenter at multiple industry conferences, webcasts, and interviews.
• Increasing website visitors by redesigning and optimizing the website for SEO, as well as through paid search, advertising and content syndication, and email marketing.
• Designing and executing numerous demand generation and lead generation campaigns to meet aggressive growth goals.

Dublin, OH, US

• Drove interest and revenue growth around the company’s newly-launched e-commerce and Internet solutions and services. Sold solutions directly as well as by supporting other members of the Sales team.
• Collaborated with business and technical contacts at new and existing accounts (mid-sized organizations and large enterprises) to address business challenges and develop technology solutions.
• Received multiple regional Sales “Star” and “Superstar” awards for exceptional sales achievement, as well as a national Sales Achievement Club award for superior sales performance.

Dallas, TX, US

• Achieved the highest level sales position (Master level) in under three years.
• Drove awareness and adoption of newly-launched, Internet-based products in a company deeply-rooted in phone-based technologies. Published a newsletter, website and tools to aid in educating and enabling the Sales team.
• Evangelized new solutions by designing and delivering in-person seminars about the business benefits of the Internet across Ohio and Indiana. Audience sizes ranged from 30-200 businesspeople and executives.
• Created and published the first websites of hundreds of businesses across a variety of industries.
• Helped our Sales branch become the top-performing branch in the nation for Internet-based product sales.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science, Biology

Bachelor Of Science - Bs, Biology

Education record