Lori Wiles, Abc Email and Phone Number
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Elevate your marketing game.I am a Fractional CMO who works with company leaders to take your company’s growth and revenue to the next level. As a seasoned leader with 30 years of experience in start-up, medium and Fortune 100 companies, my passion is partnering with business owners and their leadership teams to maximize the impact of their marketing. Are you:• Not sure if your marketing is working? That integrated marketing plan needs objectives and targets that are measurable and testable. As a strategic marketer, I'm always focused on improvement. • Not sure where to start? A strong marketing foundation and strategy make the marketing engine hum. Even if all the tactics are in place, an integrated marketing plan and strategy will increase awareness, impact and leads. • Wondering what is the best structure for your marketing function? Evaluating whether you have the right resources in place is a key component of a successful marketing team. In-house, contract or agency? The answer depends on your company’s needs and budget and might be a combination of assets. And you might not need to adjust your team, but you may have employees that can be mentored and developed.• Feeling like the process is broken and don’t know how to fix it? A simple, repeatable process can do wonders to optimize your marketing execution and make it not only effective, but efficient ($$) as well. What do we do with all these leads? The answer might not be a CRM (customer relationship management) system, but again, it might be.I have extensive experience in brand development, integrated and strategic planning, product launches and driving leads via performance marketing. I'm a strategic thinker and problem solver - someone who has been described as "good at unraveling hairballs." I excel at collaborating to influence change and growth, and developing teams - including having several employees work for me at multiple companies. Specialties: Strategic planning and marketing/communications plan development; brand development and analysis; experience with B2B and consumer retail brands; research management and analysis; agency management; development of rich array of marketing and communications materials including advertising, collateral, digital channels and media, sales tools, direct marketing, event planning and management, social media, public relations, internal communications, and community relations; strong writing, speaking and presentation skills; high-profile and community sponsorships including NFL stadium naming rights.
Fractional Cmo Lori Wiles
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Fractional CmoFractional Cmo Lori Wiles Apr 2023 - PresentWhat is a fractional CMO?An exceptionally experienced, strategic marketing leader who is ready to step in and be the flexible, cost-effective solution to help your business grow. In simple terms, I work with your business part-time, or a fraction of the time.Not ready to hire a permanent or full-time marketing leader?Small and medium businesses often need marketing and branding leadership, but aren’t ready for the full-time commitment. A fractional CMO can step in and be that leader and drive strategic guidance, establish integrated plans and KPIs, and maximize processes and systems. They can also provide leadership to an existing team of marketing specialists.Have a short-term need, but not the right resources?Businesses can have specific needs that require specialized leadership skills for a fixed amount of time. This can include start-up branding to a holistic plan to ignite marketing and sales performance. Going through change and need someone to help fuel the growth?During uncertainty, a fractional CMO can help manage the chaos, drive consistency and grow your company.Who will take the lead when the marketing leadership position is vacant?A fractional CMO can serve as an interim leader, providing continuity and direction.Not sure where to start. I offer a "Strategy First" STRATEGY FIRST engagement that ensures you are creating a strategic and measurable plan for success. Components include: 1. Discovery meeting2. Core message and ideal client persona development3. Editorial plan4. Customer journey map5. Competitive landscape6. Priority growth recommendations7. Presentation of findings
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Vice President MarketingGeha Health May 2020 - Mar 2023Leeꞌs Summit, Missouri, UsLed marketing, creative services and agency teams of 40 people with a budget of $20M to grow health plan exclusively for federal government and retired military employees.- Created business case and launched naming rights for GEHA Field at Arrowhead Stadium, including sponsorship of the Kansas City Chiefs and Patrick Mahomes, resulting in significant increase in brand awareness and membership growth.- Researched and rolled out new value proposition, branding and creative campaign for GEHA, creating YOY lifts in leads and membership from 2020 to 2022.- Reorganized marketing team from creative services shop to strategic partner, allowing for more strategic and focused marketing.- Increased marketing spend efficiency by more than 90%.- Served as interim CMO during leadership transition -
Avp, Director Marketing And CommunicationsLockton Companies Mar 2017 - May 2020Global, UsLed marketing and communications team of six people plus internal creative services group, developing external and internal plans and tools for Lockton Benefit Group.- Collaborated with department leads to develop strategic marketing plans, increasing engagement and utilization of associate sales and support tools 300%.- Responsible for end-to-end execution of 2018 and 2019 Lockton Benefits Conferences. Executed a new content strategy, achieving a 9.5 net promoter score and record profits.- Increased traffic to Lockton.com through thought leadership including award-winning podcast, compliance alerts, white papers and video storytelling.- Launched first nationwide Lockton Benefits survey, exceeding response goals by 400%, and creating extensive social, PR and thought leadership content. -
Kansas City Brand ExperienceCerner Corporation Apr 2016 - Feb 2017Kansas City, Missouri, UsHired to lead strategy and execution for strengthening Cerner’s brand in the Kansas City market.- Developed annual brand plan to improve awareness of Cerner’s vision, drive favorability and increase revenue and shareholder value.- Developed strategy and implemented programs for Cerner President’s engagement in Kansas City, partner branding and annual campaign development. -
Director, Marketing And CommunicationsBlue Cross Blue Shield Of Kansas City Aug 2012 - Jan 2016Kansas City, Mo, UsManaged external and internal marketing and communications team of 13 and several $M budget during launch of the ACA, creating a new B2C brand and strategy.- Rolled out Blue KC brand identity including agency selection, resulting in significant improvements in brand consistency and integration.- Launched Live Fearless creative campaign through all communications touch points with immediate improvements in brand likability and purchase consideration.- Exceeded lead generation, sales and advertising goals for consumer ACA open enrollment, including improvements in key metrics YOY.- Integrated communication functions including PR, social media, corporate communications, B2B sales support and B2C advertising, allowing staff to take on additional responsibility and career development. -
Vice President For Marketing And CommunicationsNaia - National Association Of Intercollegiate Athletics Oct 2010 - Aug 2012Kansas City, Mo, UsManaged a team of 14 and a small agency to drive awareness and improve perception of the NAIA. Also responsible for driving traffic to the non-profit association’s newly launched Student Eligibility Center.- Created brand strategy, messaging and tactics in less than nine months to differentiate the NAIA, increasing web traffic, significantly raising awareness among new audiences and improving perception among university membership.- Brought together independent silo functions resulting in the launch of a better integrated campaign, improved staff efficiency and performance, and cost and time savings.- Established partnerships and created new tools and events for the newly-launched Eligibility Center, exceeding objectives for student-athlete registrations. -
ConsultantMarketing, Communications And Branding Consultant 2009 - Oct 2010Provided consulting services to small and mid-size companies seeking marketing and communications leadership and highly-effective execution of plans and tactics. - eRecyclingCorps: Provided ongoing strategic marketing communications support for start-up company focused on pioneering a business model for rewarding recycling of wireless devices. Work included marketing communications planning, web site writing and project management, collateral, advertising, public relations writing and investor relations material support.- University of Kansas Hospital: Developed marketing communications plan to launch new social media plan and policy, including execution of training program, electronic and printed communications. Supported event planning, communication and training for new on-line order entry system.
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Director Of Brand Management And Product Launch IntegrationSprint 2008 - 2009Overland Park, Kansas, UsManaged a team of professionals driving brand positioning as well as integrating campaigns from retail to business-to-business. Drove quarterly brand and message planning and key product launch strategies.• Directed integrated campaigns for record-setting wireless handset launches, leading to significant increases in key brand metrics• Improved advertising efficiency by reducing message clutter and increasing focus on key product launches • Developed weekly brand scorecard for CEO and his lead team tracking performance metrics, research analysis, media efficiencies and business/sales results -
Director Of Business AdvertisingSprint 2006 - 2008Overland Park, Kansas, UsManaged a team that launched a new strategy/positioning and advertising platform for Sprint Business following the merger of Sprint and Nextel.• Exceeded objectives for new customer additions and device sales through messaging and advertising efficiency• Member of team responsible for advertising agency RFP process, from selection through transition
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Director Of Planning And IntegrationSprint 2004 - 2006Overland Park, Kansas, UsDirected a team of people who developed marketing communications strategy for all Sprint business units, as well as long-term strategic planning/integration.• Led the industry in purchase consideration metrics through differentiated market positioning and strong integration of delivery vehicles• Improved decision-making and customer satisfaction scores consistently quarter over quarter through development of new marketing processes and tools• Facilitated continuous communications improvement and fact-based decision-making through management of brand and business data and analysis, allowing for development of best practices and quarterly learnings.
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Progressive Marketing Communications Management RolesSprint 1996 - 2004Overland Park, Kansas, Us• Original member of small marketing communications team that launched Sprint PCS, achieving multi-billion dollar sales in less than five years• Developed on-line business to business sales tool system resulting in reduced printing costs, faster turn-around time and significantly improved field compliance• Improved consistency and effectiveness of marketing communications programs through development of planning templates and process
Lori Wiles, Abc Skills
Lori Wiles, Abc Education Details
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The University Of KansasJournalism/Broadcast News
Frequently Asked Questions about Lori Wiles, Abc
What company does Lori Wiles, Abc work for?
Lori Wiles, Abc works for Fractional Cmo Lori Wiles
What is Lori Wiles, Abc's role at the current company?
Lori Wiles, Abc's current role is Small Business Marketing Growth Consultant | Fractional CMO | Marketing and Brand Optimization | Strategic Planning | Brand Strategy | Value Proposition and Messaging | People Leader.
What is Lori Wiles, Abc's email address?
Lori Wiles, Abc's email address is lo****@****ail.com
What schools did Lori Wiles, Abc attend?
Lori Wiles, Abc attended The University Of Kansas.
What skills is Lori Wiles, Abc known for?
Lori Wiles, Abc has skills like Integrated Marketing, Marketing, Advertising, Marketing Communications, Strategy, Customer Retention, Leadership, Corporate Communications, Management, Brand Development, Strategic Planning, Public Relations.
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