Fractional CMO Lori Wiles

What is a fractional CMO? An exceptionally experienced, strategic marketing leader who is ready to step in and be the flexible, cost-effective solution to help your business grow. In simple terms, I work with your business part-time, or a fraction of the time. Not ready to hire a permanent or full-time marketing leader? Small and medium businesses often need marketing and branding leadership, but aren’t ready for the full-time commitment. A fractional CMO can step in and be that leader and drive strategic guidance, establish integrated plans and KPIs, and maximize processes and systems. They can also provide leadership to an existing team of marketing specialists. Have a short-term need, but not the right resources? Businesses can have specific needs that require specialized leadership skills for a fixed amount of time. This can include start-up branding to a holistic plan to ignite marketing and sales performance. Going through change and need someone to help fuel the growth? During uncertainty, a fractional CMO can help manage the chaos, drive consistency and grow your company. Who will take the lead when the marketing leadership position is vacant? A fractional CMO can serve as an interim leader, providing continuity and direction. Not sure where to start? I offer a "Strategy First" engagement that ensures you are creating a strategic and measurable plan for success. Components include: 1. Discovery meeting 2. Core message and ideal client persona development 3. Editorial plan 4. Customer journey map 5. Competitive landscape 6. Priority growth recommendations 7. Presentation of findings