Lori (Brandi) Kroll Email & Phone Number

California, United States

San Francisco, California, United States

San Francisco Bay Area

Oversaw internal communications for global technology organization while collaborating cross-functionally to lead employee and stakeholder engagement activities across Pharma Informatics and Personalized Healthcare business teams. -- Partnered with leadership team on all-hands, executive communications, and messaging to support organizational strategy, operating principles, and Agile Ways of Working -- Launched data analytics technology platform to Roche data scientists; grew user base to 1,400+ in two years -- Drove comms strategy for Roche Data Insights program, an enterprise-wide initiative to share data and insights using the data mesh approach; built awareness via news & interactive events that contributed to the adoption of 35 use cases across Pharma & Diagnostics in first year -- Planned and moderated "Synergy Talks" featuring panels of senior Roche leaders discussing trends and innovations for Informatics-wide audience (4K+ employees) -- Created engaging content and activities that kept employees informed and inspired through global pandemic, work-from-home/return-to-campus transitions, and informatics business transformation

San Francisco Bay Area

Partnered with Fortune 500 clients on a variety of initiatives related to employee engagement, business/culture transformation, organizational effectiveness, and leadership development. Worked side-by-side with Internal Communications and HR leaders to develop and execute plans and communications strategies in support of organizational goals. Key clients: Juniper Networks, VMware, Citrix, eBay, Fortive, and San Jose State University. Blue Beyond Consulting is a management consulting firm committed to building effective organizations where both the business and the people thrive.

Greater Boston Area

Managed ongoing media and analyst relations for several software start-ups at leading Boston-area hi-tech public relations firm. Secured customer testimonials, company, and product coverage in such publications as Wall Street Journal, Red Herring, Entrepreneur Magazine, BusinessWeek SmallBiz, CRM Magazine, and Inc. Magazine. Wrote press releases, Q&As, talking points, and contributed thought leadership articles. Provided strategic counsel and prepared clients for press and analyst interviews.

Foster City, Ca

Developed and executed worldwide PR plans and activities for Electronics For Imaging (EFI), a leading provider of digital imaging and print management solutions. Effectively communicated company’s new direction and vision through three acquisitions and corporate re-brand campaign. Managed day-to-day PR in Europe with UK-based agency. Drove press conferences and PR activities at key industry events. Spearheaded and managed successful customer case study program across all product lines, placed 15 customer stories in trade publications.

San Francisco

San Francisco