MANAGER BUSINESS STRATEGY & COMMUNICATIONS• Planned and executed the communication and business strategy of an $80 million fresh pasta category.• Led the development and execution of Olivieri omni-channel strategies and platforms, including social media (Facebook, Instagram, SEM), digital campaigns, brand website, traditional advertising and experiential programs.

MARKETING BUSINESS MANAGER, Snacks (2013 – 2015)Responsible for the general management of a $200 million RNS operating unit with emphasis on delivering the annual and long term business model to achieve LRP. * Managed a consumer budget of $14MM. * Led monthly business unit reviews to senior leadership team. SENIOR MARKETING MANAGER, Cereals (2008-2012)Accountable for the strategy development, marketing planning and execution of 7 iconic cereal brands totalling $74MM in RNS. • Set strategic vision and execution including health renovation across the portfolio. • Led multi-level cross-functional team to develop and advance key corporate strategic initiatives in under developed marketsCONSUMER RELATIONSHIP MANAGER (2006 – 2008)Launched and managed new digital relationship platform that included, bilingual website, e-newsletters and promotions. * Grew member base +400% over 2 years.CONSUMER INSIGHTS MANAGER, Meals & Snacks (2002-2006)Advised and supported marketing teams on all aspects of the marketing plan including positioning and communications strategy, new product development, product/margin improvement and competitive benchmarking.