Lori Buxton Email & Phone Number

Public Partnerships | PPL provides Financial Management Service (FMS) to the Medicaid community.

Gainwell is the leading provider of technology solutions that are vital to the administration and operations of health and human services programs. Gainwell offers more than 50 years of proven experience, a reputation for service excellence and unparalleled industry expertise. We provide scalable and flexible solutions for our client's most complex challenges. These capabilities make us a trusted partner for organizations seeking reliability, innovation and transformational outcomes.Utilize product and service knowledge to develop and prepare compelling proposal content to acquire new business and retain established contracts. Ensure compliance with RFP requirements and internal communication standards. Work and communicate across business and service lines to ensure accuracy and completeness of content. Manage SharePoint system to house and track opportunities, manage proposal process, manage content, and facilitate inter-department projects.

Dallas/Fort Worth Area

HMS was acquired by Gainwell Technologies

Dallas/Fort Worth Area

HMS was acquired by Gainwell Technologies in April, 2021

Santa Barbara, California Area

Specializing in small business marketing and communications, Marketing Media Hub develops and executes social media and marketing strategies to increase awareness, improve sales, and build relationships with new and existing customers.

Established and organized local marketing role for Cox Business to develop and execute marketing campaigns and support sales representatives.•Served as subject matter expert for commercial video, voice, and internet products, providing specific product-related content to internal and external customers. •Analyzed primary and secondary market data and advertising results, identifying trends and modifying course(s) of action. •Bundled product offerings to best meet needs of clients while maximizing profit; conducted account management activities generating more than $40,000 additional revenue. •Managed contact database and coordinated messaging to clients and prospects, resulting in achieving sales 161% of budget in First Quarter, 2009.•Worked on local website redevelopment to ensure positive user experience, and accuracy and relevance of product information.

Established and led proposal team to coordinate and execute RFP responses for solutions in healthcare, information technology, and financial services industries. Directed corporate marketing, branding, and communication activities.•Developed specific response strategy, coordinated information across different disciplines, wrote, and developed graphical representations for responses. Won 100% of bids based on content and technical capability.•Ensured consistent brand management across organization, wrote and produced company newsletter, oversaw website content and trade show participation.

Launched subsidiary of Performant Financial Corporation. Initially hired as Marketing Manager; promoted to Operations Manager after six months.•Developed and executed marketing plan and budget of $1.5 million •Planned and coordinated print, SEM, and email campaigns; implemented and managed branding standards, wrote and developed sales literature, managed tradeshow activities and presence.•Forged relationships with internal and external clients to meet deadlines and business goals. •Directed all functions of subsidiary organization focused on providing financing options for college students and their parents. •Recruited and trained call center staff; managed P&L of $5 million; identified and directed technical and software development needs; managed marketing promotions.

Performed product management and advocacy activities for software and on-line products used in commercial lending environments, including the development and launch of a program which minimized the occurrence of identity theft and application fraud.•Served as subject-matter expert on commercial fraud, presenting on industry trends/best practices at conferences and professional organizations.•Researched market trends, wrote business cases and business requirements for products and enhancements which increased sales and market presence.•Forged and evaluated relationships, and negotiated partnerships with data vendors and third-party distribution vendors to support and integrate product.•Conducted and analyzed market and sales research, generating and presenting reports of trends and strategic concepts to senior management.•Facilitated decisions and documentation regarding compliance, contracts, channel development, and pricing.

Researched commercial real estate market trends and analyzed data; created written reports to support new and relocating business decisions in diverse markets.•Generated quarterly presentations outlining commercial real estate trends.•Acted as liaison between internal and external clients to determine project requirements and ensure project execution and client satisfaction.•Managed research team; guided researchers to create cohesive market presentations.

Facilitated partner relationships between McDonald’s and retail petroleum companies to launch co-branded outlets domestically and abroad which increased sales and market penetration while reducing development costs.•Promoted McDonald’s presence in quick-service food sector by providing event planning and representing company at trade shows and conferences.•Represented McDonald’s’ interests in partner negotiations to determine ownership and governance of retail locations.

Mba, Marketing

Activities and Societies: American Marketing Association, Alpha Phi social sorority

Social Media Strategist Certification

Social Media

Social Media class through UCSB Extension

Education record