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Transitioned from a marketing leadership role for W Publishing to identifying and securing new distribution channels for HCCP books outside of traditional book retailers as a member of HCCP's industry-leading sales team. Products included non-fiction bestsellers, children's books, gift books, custom products and Bibles.

Oversaw all facets of marketing campaigns for 30-40 non-fiction titles a year from W authors including Billy Graham, Emerson Eggerichs, Dr. David Jeremiah, Rory Feek, Louie Giglio, Levi Lusko, Andy Andrews and the 2016 breakout NYT bestseller...Chip & Joanna Gaines, "The Magnolia Story" and 2017 sophomore project, NYT bestseller "Capital Gaines" by Chip Gaines. Managed a team which oversaw all marketing touchpoints including publicity, digital advertising, social media, live events and retail promotions. In 2017, I was a member of the Impact Award team for our achievements with The Magnolia Story which set pre-order records and other titles released that quarter. I was also a member of the cross-divisional HarperCollins Innovation Committee.

G7 is a Project: WorldWide agency that specializes in event production and activation, talent booking, live show management and the development and fulfillment of sponsorship/endorsement campaigns for brands that want to connect to music. G7 has created and produced numerous award winning programs including '12 Ex Gold Award Winner: Ram Truck's "Road to the Ram Jam," and multiple Billboard Magazine Tour Marketing awards. My role was to identify new business opportunities, organize pitches and secure new projects.

I created connectivity between brands, fans and pop culture through strategic marketing initiatives. Core capabilities included strategic planning, pop culture intelligence, brokering partnerships, deal negotiations, creative ideation and project management. Projects included nat'l CPG food company, Hotel Indigo and agency assignments for 7-Eleven, Charter Communications, Miller Lite, Dr. Pepper, AT&T Retail and Kimberly-Clark.

Big Enterprises is a diverse entertainment company that specializes in artist management, brand building and intellectual property creation with music clients. I oversaw all digital media initiatives and helped talent develop brand strategies to increase their revenue streams including aligning with consumer brands. Worked on the digital launch of "The Judds" on OWN, a 6 part docu-series shot during The Last Encore Tour. Collaborated with other third party partners such as CMT, GAC, SiriusXM, Lifetime, GlaxoSmithKline and OpenSky for online promotions and partnership alliances.

The world’s largest talent and sports agency offering marketing services to Fortune 500 companies to leverage the power of entertainment.Developed entertainment marketing strategies and annual plans that streamlined with larger brand goals and many times served as the brand’s platform (ex: P&G’s Home Made Simple, Sprite Liquid Mix Tour).Advised C-suite on multi-million dollar decisions as to where to investment spend and how to derive further ROI out of existing investments with sports, talent and media deals.Spearheaded many of the agency’s top corporate accounts including co-lead on Coca-Cola brands day-to-day, Procter & Gamble, Sprint, and Starwood Hotels. Within the first year of account management, I renewed Procter & Gamble, Harley-Davidson and Sprint for multi-year deals and seven figure billings increases.

Public relations firm that offered corporate, lifestyle, and entertainment PR services to clients such as Schieffelin & Somerset Co. (Moet, Johnnie Walker, Hennessy), Sony PlayStation, and Diageo.Managed a team of eight overseeing a department that procured product placement, in TV/film, executed celebrity outreach and promotion marketing campaigns.Conceived and orchestrated celebrity outreach programs for new product launches which resulted in national press coverage.Established BNC’s first promotion department and re-organized existing product placement and celebrity outreach services to increase billings 20% by Year 2 and sign 3 new clients.

PROMO Magazine’s 1997 “Promotion Agency of the Year” with Fortune 100 clients including Tropicana, Frito-Lay, McDonald’s, Visa, Nestle, Target and United Airlines. • A go-to agency resource for all entertainment-related client needs in Chicago and two satellite offices.Closed the following deals: Frito-Lay/Dinosaur (Part of 2-picture Buena Vista alliance); Cracker Jack/Marvel Comics; Dreyer’s/Edy’s Ice Cream/Wild Wild West, Toy Story 2, Godzilla, Cartoon Network; Welch’s/Pokémon & Jimmy Neutron; Nescafe Coffee/Citizen King music tour; Compaq/Mad About You; Visa/Tomorrow Never Dies.

Solicited partners, developed creative concepts, negotiated deals in support of MGM film releases.