Lorie Grech Email & Phone Number

Lead the development and execution of go-to-market strategies for key product initiatives, ensuring a customer-centric approach that balances company economics.Responsibilities include working closely with cross-functional teams to shape product strategy, influence roadmap sequencing, craft compelling product narratives, drive competitive differentiation, and oversee end-to-end product launches. These efforts have resulted in significant volume growth, new merchant acquisitions, and incremental revenue. Additionally, I manage and mentor team members to ensure alignment with business objectives and performance KPIs.

New York, United States

Greater New York City Area

Held high visibility, critical roles within Product Management and Loyalty including Cross Portfolio Products, The Plum Card, and Corporate Loyalty focused on increasing spend and profitability, driving engagement, and decreasing attrition across all Business Cards. Managed P&L of $100B+Delivered customer experience enhancements, including cross-selling lending products, updating digital experience to showcase payment options, and uplifting end-to-end journeys such as enhancing applications, enrollment journey, and servicing emailsDrove $3.2M+ in incremental revenue within 6 months by developing acquisition offers to penetrate existing customer spend and expanding marketing channels which resulted in 708K+ new cards and $18B in spend and led to 10% growth YOYRetained $2.5B+ in spend through development of retention program, crafting custom offers and solutionsDeveloped and delivered a loyalty program to deepen our relationship with Corporate Clients; Sourced differentiated partner-funded value beyond Card level rewards; Pitched partners on opportunity, tracked performance and shared optimization plan

Greater New York City Area

Greater New York City Area

Developed and executed the strategy for two lodging benefits, Fine Hotels & Resorts, and The Hotel Collection, by conducting extensive research, determining the growth potential of 285+ markets, and creating the framework for evaluating 2,500+ propertiesPartnered with 40+ companies, securing $1.3M+ for internal incentives tripIncreased global online sales by 56% YoY by improving online booking experience and transformed end-to-end customer journey by developing designing and introducing omni-channel benefit reinforcement campaigns

Greater New York City Area

Executed the full sales cycle to attain new business. Delivered over $235,000 in advertising sales by demonstrating the value proposition to new/existing clients.

Digital Marketing Strategy: Created and executed a digital marketing strategy through search engine marketing, social marketing and search engine optimization for the organic web properties; Monitored and refined the strategy by evaluating the analyticsStrategically targeted desired audiences on Google and LinkedIn networks based on demographics, locations, interests and device Developed a LinkedIn Network for IA50 fund managersBranding: Led a brand refresh and implemented across several channels including updating web content, social network presence and offline marketing collateral

Research: Assisted financial advisors by conducting research on various mutual funds and individual stocks, as well as changes expected to affect existing 401K plansAnalysis: Performed detailed asset allocation models on portfolio options for existing and potential new clientsAdministrative: Maintained up-to-date portfolios for clients (outside statements, tax papers); monitored and recorded the team’s daily trading activities; led a marketing project to update existing clients on the performance of lead advisor, Richard Abrams