Lori Hoglund Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

My acting debut!

Greater Minneapolis-St. Paul Area

Partnering with business development in a program design capacity creating engaging solutions that drive engagement and sales lift for our clients. At BIW, we create and implement amazing progrmas that produce measurable results for our global clients by driving the required postive behaviors in their sales, employee, channel partner and customer audiences. We are thought leaders in creating events and platforms for reward, recognition, education, motivation and loyalty.

Greater Minneapolis-St. Paul Area

Marketing Program Management:♦ Develop and improve internal processes for cross departmental efficiencies and client delivery when delivering online marketing services - websites, social programs and Local♦ Identify/mitigate risks with outside vendors to streamline working relationship, improving client delivery cost and timeline♦ Lead the planning, execution and follow-up of online program launches♦ Collaborate with team to create most effective media mix to reach target market with set budgetProduct Management:♦ Utilizing Jira, drive 2-week sprint planning (Agile development) for company's proprietary software♦ QA post deployment and prioritize bugs♦ Train all internal and external stake-holders on product specifics♦ Develop resource costing on service level products

Greater Minneapolis-St. Paul Area

Operations, Process Improvement, Team Development:Promoted to Fulfillment Manager (Jan-July) then to Director of Fulfillment in August, my immediate responsibility is centered around developing and growing a department of efficient teams to deliver a wide range of digital marketing education, tools, and services for our clients.♦ Lead a team of 19 talented contributors including: Project Managers, SEO and Social Strategists, Content writers, Digital Marketing Associates, and Account Managers♦ Collaborate on process creation, improvement and service delivery methods/best practices♦ Identify and communicate potential risks in service product deliverables as they relate to staff time to complete and effectiveness in building client's online visibility♦ Department planning, budgeting and objectives/accomplishments summary reporting♦ Facilitate staff monthly action plans

Greater Minneapolis-St. Paul Area

Strategic Execution:Responsible for leading the creation and development of multiple strategic websites by:♦ facilitating client interviews to identify key business objectives and markets to formulate an effective, targeted website strategy, ♦ guiding effective on-page and off-page SEO strategies (national and local) and PPC campaigns where needed, ♦ coordinating all social media efforts per clients' goals (natural and paid) through custom branding and effective optimization and engagement tactics,♦ implementing Local optimization strategies, and♦ maintaining optimal communication with internal and external resources and client partners.

St. Paul, Mn

SEO, SEM, PPC, Web, Branding, Print, Direct Mail, Coordinated online strategies, Budgeting, P&L♦ Provide market analysis, strategic campaign development and implementation for 15+ apartment communities♦ Facilitate on-site meetings to develop market awareness and set goals for under-performing assets♦ Create, manage and analyze the advertising performance for 2,300 units - P&L Responsibility♦ Manage corporate brand identity (logo, website, management ads)♦ Write and train leasing courses for group classes and personalized training needs♦ Work collaboratively on furthering SEO/SEM efforts and productive e-marketing♦ Manage marketing expenditures♦ Manage/develop Assistant Marketing Director, Marketing Coordinator and Call Center Staff

Plymouth, Mn

Tactical Implementation:♦ Responsible for marketing analysis and new campaign development♦ Marketing initiatives included print, direct mail, radio, event planning, web promotions and e-follow-up, on-site signage/banners, and text campaigns ♦ Pioneered all website optimization for corporate site♦ Utilized Google Analytics to further evaluate optimization strategies (landing page bounce rates, directed external clicks, etc).♦ Successfully implemented and managed the marketing department's internship program

Chanhassen, Mn

Marketing, Communications and Account Management:♦ Created team marketing and branding media - increased client base by 15%♦ Developed e-newsletters and e-follow-up campaigns that strengthened customer loyalty♦ Managed/resolved all transaction details from purchase agreement to closing♦ Point of contact for all customer interaction - loved working with our buyers and sellers

Chanhassen, Mn

● Managed CUB Foods account on-site at SVU headquarters to solidify relationship between manufacturer and distributor● Analyzed store level product movement by store and by region to streamline product offering/packaging format to maximize sales● Worked on store layout, product selection and inventory for CUB Foods● Forecasted all seasonal product purchases by aligning past sales data and current profit margin goals● Developed in-store seasonal promotions for CUB Foods nationwide