Lori Jean Loukonen Email & Phone Number

Bluffton, Sc, Us

Wilmington, North Carolina, United States

Manage and oversee all sales, design and marketing aspects of division with multiple retail and BFR and an internal team of direct reports. Lead team of sales and marketing professionals to drive profit, reduce cycle time and increase customer retention while creating an exceptional experience for our customers.Manage staffing to ensure division’s organization is appropriate to support current operations and to meet planned growth objectives or necessary downsizing. Identify, recruit, staff, train and mentor Sales Team. Set individual sales goals/targets with Sales Team and identify performance gaps and training needs. Build and maintain positive relationships with external Sales Professionals to consider for future placement when staffing needs are identified.Evaluate new land opportunities and manage execution of acquired deals/build out community, including: determining product type, floorpan offering, structural/design options, community specifications in order to quantify base sales price release to remain current with market and competitive conditions while adhering to a minimum GPM per home/lot and community whole GPM. Conjunctively utilize this information with lot fits, site conditions, impervious, soft costs and commission variables to develop lot premiums and lot release order recommendations. Manage and oversee execution of above plus community signage, entrances, amenities/open spaces, devise sales center/ model home layout, lead community kick-off presentation with all departments (production, land, purchasing, sales, Division President), devise model home opening process and coordinate merchandising and staging model to fit community buyer pool and lifestyle trends.Oversee all contracts, revisions, lending programs, pre-approvals and escrow process. Lead legal efforts for division in regard to sales and closings, working with Head Legal Counsel, if necessary. Develop streamlined process with corporate postively impacting DFH nationwide.

Gainesville, Florida, United States

An excellent understanding of complex real estate markets, opened three communities in start-up division within first month of being tapped as Sales Manager - having relocated from California.My role as Sales Manager at Adams Homes covered all sales and closing aspect from dirt to door of a home in each community. Staffed and mentored Sales Team, worked side-by-side with production to ensure what we sell comes to fruition, created and designed our spec homes for Quick Move-in homes, managed entire contract and escrow process, set weekly, monthly, yearly sales goals messaged in reports to corporate headquarters (and diligently worked to achieve/surpass the goals), devised marketing plans, schemes and buyer profiles for communities to develop pricing, assisted in evaluation of land for future communities and more; all whilst creating relationships and partnerships with local brokers and the communities in which we build.

Newport Beach, Ca

Awarded top 7% grossing Agent across Douglas Elliman Nationwide in 2021. CA DRE licensee. Well-versed in Real Estate Sales and negotiations across residential, multi-lot and commercial. Developed 360 marketing plans for property sales across the country and created niche specific marketing pieces for passive and active prospecting purposes. Serviced and pitched press release creative copy. Continually fostered relationships with agents and brokers across Orange and Los Angeles County.AS REAL ESTATE SALES AGENT AND MARKETER @ DOUGLAS ELLIMAN- Exceeded Sales by over 25% per listing- Devised market infiltration and presence via a residential repositioning strategy in which I:• vetted and partnered with builders to pair with key investors under multiple JV models• analyzed acquisition cost and exit• estimated build/remodel and ran through personally crafted pro-forma determining potential gain• executed and managed national and international partnerships• oversaw and executed purchase, build reporting, pre-marketing and exit strategy for successful ROI

Manhattan Beach, Ca

Provided innovative solutions to real estate challenges via relationships with trust advisors and wealth managers, attorneys, real estate developers, home builders, investment firms and top agents/brokers. Served as brand ambassador at real estate, trust, bankruptcy and special asset conference nationwide.Crafted tailored auction platform + global bespoke marketing campaigns stimulating urgency across local, regional, national and global markets. Devised and executed corporate partnerships and alliance programs. Evaluated and set in-place corporate processes for functional streamlining that cut down on employee management as well as equipped agents/brokers with the ability to focus on listings and sales.

Greater Los Angeles Area

Successfully increased national media exposure by strengthening and identifying corporate partnership opportunities, and incorporating celebrity seeding for brands via entertainment properties – ensuring messaging lives beyond the event itself. Developed and executed successful marketing and management plans consisting of: rebranding and company positioning, web and social media presence, navigating competitive landscape, press outreach, forecasting, pinpointing “place of presence”, developing cross-platform initiatives, budget and P&L restructuring and streamlining operations.

Ba, Mft School; Business Minor

Activities and Societies: Golden Key Honors I Dean’s list each quarter | Pi Beta Phi

4.0

Activities and Societies: President’s Honor Roll (4.0 GPA) | Alpha Lambda I Phi Eta Sigma | Pi Beta Phi