Developed and launched brand marketing campaigns and programs to drive awareness, donations, and engage Canadians in the work of Plan Canada in the fight against global poverty. • Managed the development and launch of the award winning Because I am a Girl mass marketing campaign, launched the organization’s first Plan brand campaign • Developed strategic approach to increase the quality and on-brand level of organizational communications• Led research projects to measure marketing effectiveness and donor behaviours, cascaded learnings and business insights with business units • Led the development of marketing plans and programs to support advocacy and government relations in Canada, which led to the United Nations declaring October 11th as the International Day of the Girl • Updated and developed brand guidelines for different audiences, created custom brand learning sessions for staff• Built strong collaborative relationships with other business units to provide marketing counsel and vetted marketing materials for the organization• Managed or collaborated on engagement events such as parliamentary events, technical launches, fundraising events and media stunts

Drove brand awareness, revenue and market share through marketing, communications and strategic partnerships for a multi-product technology based company that secured the company’s position as the number 1 singles provider in Canada. • Developed and managed public relations program that generated dominant coverage in most North American media outlets, acted as key spokesperson • Implemented a crisis communication strategy• Developed and coordinated internal communications program for 300 employees • Created and executed a North American events and promotions program that ranged from one-time events to 9-month long programs in multiple cities • Secured and managed strategic partnerships with various entertainment companies, lifestyle brands and retailers to advance branding strategy

Managed the development & execution of Canada’s largest gala fundraising event in support of the AIDS Committee of Toronto. Increased first year revenue by 20%, raising over $1M through focused marketing, sponsorship and volunteer steering committee management.