Lori Lee Email & Phone Number

New York, New York, United States

New York, New York, United States

Responsible for driving integrated client campaigns, overall ownership of the client relationship and fostering collaborative and mutually supportive relationships with internal stakeholders. Works closely with colleagues in Sales, Design, Production and Marketing to deliver superior service pre and post campaigns. Responsible for renewal initiatives.• Provides senior level leadership for programmes, serving as theprimary day-to-day contact for client and internal teams•… Show more Responsible for driving integrated client campaigns, overall ownership of the client relationship and fostering collaborative and mutually supportive relationships with internal stakeholders. Works closely with colleagues in Sales, Design, Production and Marketing to deliver superior service pre and post campaigns. Responsible for renewal initiatives.• Provides senior level leadership for programmes, serving as theprimary day-to-day contact for client and internal teams• Manages cross-functional programme teams to ensure the correct processes and communications are in place and that campaign activity is on-strategy• Defines and manages client communications from weeklyperformance meetings to quarterly business reviews• Acts as a senior trusted adviser to clients - advising, consulting and proactively seeking out ways to maintain and grow relationships • Provides senior level client consultancy regarding marketing objectives, including beyond The Economist Group offering. Ideate around innovative services that can be offered to clients• Partners with relevant Sales team members to develop client growth strategies as applicable• Collaborates with Sales and other members of Client Solutions to manage the development of selected integrated proposals / RFPs• Drives the team to deliver client satisfaction and campaign performance, ensuring correct standards for all work are met satisfactorily Show less

New York, New York, United States

Primary business contact responsible for client success and project delivery. Providing excellent client service, managing client growth, and facilitating communication across the team. Duties include: Strategic account planning, relationship management and program coordination. Responsible for helping to develop program strategies and ensuring all aspects of the deployment are met with excellence.• Manage ongoing Smart Content programs for clients with excellence across… Show more Primary business contact responsible for client success and project delivery. Providing excellent client service, managing client growth, and facilitating communication across the team. Duties include: Strategic account planning, relationship management and program coordination. Responsible for helping to develop program strategies and ensuring all aspects of the deployment are met with excellence.• Manage ongoing Smart Content programs for clients with excellence across emailand/or web, which requires ongoing and proactive planning with client partners.• Maintain complete understanding of client priorities while insuring all deliverables alignto brief and overall strategic direction.• Serves as the trusted partner for clients on projects: relevant and unsolicited ideageneration, communicating timelines, managing client feedback and direction, andidentifying dependencies.• Build presentations with strategic insights and actionable learnings.• Drive continuous innovation with the program to increase its impact on client revenue.• Ensure client satisfaction with strong relationship building, clever art-of-the-possibleideas, solid operational excellence, and proactive and clear communication (both toprevent breakdowns, and to effectively manage through them when they occur).• Work closely with the project team in order to maintain a continuous knowledge ofproject status and to proactively identify potential issues and/or opportunities within orrelated to the program. Show less

Greater New York City Area

Program & Client Management: Directed custom program processes by defining scope, estimating cost, and determining time parameters. Established communication with internal department teams and external customers aimed at delivering enhanced customer experience across digital, promotional, and social marketing channels.Supervised all custom client projects and evaluated performance of digital custom programs, implemented audience engagement improvements to ensure content’s… Show more Program & Client Management: Directed custom program processes by defining scope, estimating cost, and determining time parameters. Established communication with internal department teams and external customers aimed at delivering enhanced customer experience across digital, promotional, and social marketing channels.Supervised all custom client projects and evaluated performance of digital custom programs, implemented audience engagement improvements to ensure content’s effectiveness.• Proficiently managed creative content development and execution of campaigns with a keen focus on deliverables for custom and integrated marketing programs including, lead generation, nurture research, eCommerce, and relevant custom B2B programs.• Facilitated in building multi-channel integrated programs, such as content marketing, digital and social components.• Implemented proven expertise of continuous improvement and developed cost-effective creative processes for strategic media products, including webcasts, videos and podcasts.• Liaised between international sales teams and developed custom solutions, meeting and exceeding client’s requirements.• Fostered strong partnerships with vendors that enhanced offerings for client programs and improved results.Managed leads generated from inbound marketing and translated clients’ concerns/needs into business opportunities by offering custom marketing solutions. Functioned as digital sales engineer with sales team to create engaging custom content programs and to pitch capabilities to sales opportunities with compelling proposals, presenting products, and services offered to prospective customers. Integrated up-to-date digital tools and practices for better engagement and process improvement. Show less

Greater New York City Area

Charged with managing all multi-media projects (print, digital, video, virtual event, live event, research) from inception to completion. Responsible for client/account management for conference sponsorships, totaling over 20 major client accounts and 40 industry events per year. Charged with managing both internal and external event resources. Tasked with event budget management and oversight of the attendee recruitment/marketing process related to each event.Selected… Show more Charged with managing all multi-media projects (print, digital, video, virtual event, live event, research) from inception to completion. Responsible for client/account management for conference sponsorships, totaling over 20 major client accounts and 40 industry events per year. Charged with managing both internal and external event resources. Tasked with event budget management and oversight of the attendee recruitment/marketing process related to each event.Selected Achievements:-Successfully managed the development and execution of 40 sponsorship-driven events in 2016. -Managed market research studies (competitive assessment, market data etc), and provided necessary information for expansion, product and market development.-Collaborated with internal marketing department to create and deploy all event-related content. -Supported sales efforts by initiating advertising and sales promotional programs for 2015-2016 and nurturing client relationships. Show less

Parsippany, Nj

Responsible for maintaining all financial goals for the educational sales department, by establishing and maintaining client relationships. Supports the development and execution of all marketing plans and related promotional marketing material. Coordinates all aspects of off-site meetings, including sponsorship acquisition. Manages the logistical execution of all e-communication educational programs and live training courses. Experienced in Digital Marketing/Web Content Management: Creates… Show more Responsible for maintaining all financial goals for the educational sales department, by establishing and maintaining client relationships. Supports the development and execution of all marketing plans and related promotional marketing material. Coordinates all aspects of off-site meetings, including sponsorship acquisition. Manages the logistical execution of all e-communication educational programs and live training courses. Experienced in Digital Marketing/Web Content Management: Creates, develops and manages content for organization’s web presence. Content management software- EktronSelected Achievements: -Collaborated with outside departments to successfully manage the design, production and distribution of marketing materials and promotions, including brochures, flyers, e-newsletters, e-mail blasts, direct mail campaigns, articles, advertisements, press releases, and other communications utilizing B2C sales.-Coordinated company events (100+ participants) which included program/event planning, marketing, budget development and management and required on-site meeting management and logistical support- 5 major industry events in 2013.-Exceeded annual objectives in 2012/2013 by successfully proposing, developing, and coordinating educational courses, including classroom, webinar, and e-Learning training. Show less

Rome Area, Italy

Planned, organized and coordinated numerous major events, spearheaded the development of social media presence, and created and established all forms of outbound marketing throughout Western Europe. Selected Achievements:-Spearheaded and maintained monthly newsletter, social media presence and weekly radio broadcasts for USO Rome Center.-Handled recruitment and management of all center volunteers (20+).

Ma, International Relations (Cert. International Law & Diplomacy)

Certificate in Law and Diplomacy, 2011

International Business, Marketing

Ba, Advertising/Marketing And International Studies

Activities and Societies: Phi Beta Delta- International Honors Society Dean's list recipient- All terms. Advertising Club PRSSA