With 20+ years of experience in brand development and marketing, I have honed a unique blend of strategic, analytical, and creative skills that allows a best-practices, multidisciplinary approach to effectively achieving desired corporate outcomes and driving YOY growth in competitive markets. My work history spans many industries and global territories, affording me the very practiced skill of being a brand and cultural chameleon as I craft an effective brand story with my client’s business goals at its heart. Throughout my career, I have found that a brand-centric vision, cross-functional collaboration, strong communication, process improvement, and a continual eye on quality, KPIs, and ROI will power a holistic and effective brand marketing program. To highlight this point, I generated continual YOY growth for multimillion-dollar brand licensing portfolios, including a 140% profit increase of Alessandra Ambrosio’s lifestyle brand, through acquiring new partnerships, fostering product development creativity and efficiency, and identifying tactical marketing and brand extension initiatives. For a special event client, I alleviated 100% of food costs for their annual Wine & Beer Festival through sponsorships. I also supported the 25% YOY growth of a medical device industry client with my management of their marketing efforts, which helped nurture the company toward its highest revenue year. Over the last decade of embedding myself as the full-service marketing machine for various companies and brands, I focused on combining creative passion with analytical problem-solving to strategically grow businesses. Matching my self-directed drive with positive energy and strong project management skills, I have built a reputation as a collaborative leader who people lean on and a teammate on whom you can count.
Listed skills include Digital Media, Brand Development, Brand Management, Licensing, and 7 others.