Lori Hall Email & Phone Number

Atlanta, Ga

Atlanta, Ga

Worked closely with CMO and SVP of entertainment marketing to finalize marketing plans for key priorites, including Cougar Town, Rizzoli & Isles, Sullivan & Son, Men at Work, etc.Developed 360-degree promotional strategies for all key priorities to laser-target audiences and drive tune-inLed cross-functional team in the ideation, development, and execution of consumer marketing plans, which included on air, digital, social media, network ops, and creative teamsPresented marketing plans to executive producers, production team, and head of development to ensure all plans authentically represented the spirit in which they were deveolped and the direction for its current seasonEnsured marketing strategy was closely adhered to across all departments and teamsCreated an environment of collaboration and innovation for all teams to contribute ideas, and established the appropriate, strategic filters in which to vet all ideas so that the creativity was focused and executable, and also had the appropriate ROI

Consulted and provided recommendations for effectively targeting audience segmentsInitiated, negotiated and maintained strategic partnerships to maximize reach and ratings for networksDeveloped new opportunities to efficiently and effectively reach diverse audiences with relevant content and help generate incremental ad sales revenueManaged client relationships to ensure marketing fulfillment for ad sales sponsorshipsDirected cross-functional team in executing marketing strategies and promotional tactics for network priorities

Led cross-functional network teams to increase communication across all groups in promotion of key programming initiativesManaged complex barter partnerships to ensure successful reciprocal promotion Led a cross-functional team in developing a competitive marketing and press campaign for the Primetime Emmy Awards

Managed television, radio, print, and grassroots marketing campaign with multiple agencies that reached a record-breaking 3 million viewers for the test of Tyler Perry's House of Payne Led a cross-divisional team in the execution of a "SAP en Espanol" marketing campaign

Drafted strategy briefs incorporating the research results in the creative marketing briefs Assisted Senior Writer-Producers in logging, cutting and editing of television spotsManaged legal documents and facilitated legal approval of marketing collateral

Atlanta, Ga

Created story arcs and episode titles for Being Bobby Brown (picked up by Bravo network)Worked with camera crew to ensure capture of all footage, organization of tapes, and delivery to post production