Lori Webber Email & Phone Number

I am an experienced marketing executive with a passion and track record for driving business results and improving patient outcomes. I specialize in creating and executing customized commercial strategies and developing a deep understanding of the unique challenges facing our customers and patients.I have more than 23 years of medical device industry experience, including implanted devices that carry significant high touch relationships with customers and support to patients before during and after the implant. I've worked in billion-dollar businesses and in smaller businesses holding roles of progressive responsibility in marketing and sales functions.I am keenly customer focused and have strengths in solving for that optimal intersection between meeting the customer and the business needs. Additionally, I have strength and passion for building high performing teams, developing talent, and effectively collaborating with cross-functional partners.My notable impacts to the organization include over 15 successful new product launches, a number of targeted omnichannel marketing campaigns that drove high single digit to double digit growth in mature and new therapy areas, and a bold commercial integration strategy that helped deliver target revenues within the first quarter of the acquisition.I have established a reputation as an authentic, bold, collaborative leader with a passion to win and to extend our therapies to every patient who can benefit. a reputation I hold among internal and external partners. And I like to have fun doing it!Areas of Expertise• Global Marketing Strategy• Team & Talent Development• Portfolio Planning• Product and Brand Management• New Product Launch• B2B Omnichannel Marketing• Market Research & Analysis• Communications • Commercial Transformation• Change Management• Cross-Functional Collaboration• Sales Enablement