Lorraine E. Email and Phone Number

Leading supplier engagements within the Tesco Frozen and Convenience categories. Responsible for the development of relationships with Tesco buying and customer teams through driving strategic planning processes to ensure the customer is represented in trade planning, covering all the key elements of ranging, promotions and category decision making. Leading the digital work stream within Fresh categories, advising on optimising the online channel within Tesco. Inputting into the future… Show more Leading supplier engagements within the Tesco Frozen and Convenience categories. Responsible for the development of relationships with Tesco buying and customer teams through driving strategic planning processes to ensure the customer is represented in trade planning, covering all the key elements of ranging, promotions and category decision making. Leading the digital work stream within Fresh categories, advising on optimising the online channel within Tesco. Inputting into the future development of dotcom solutions and ensuring the smooth implementation of online analysis and activation across the client base.Also responsible for mentoring and development of Client Executives and Managers. Show less

Driving execution and business application of customer insights with suppliers of Fresh Food. Responsible for delivering high quality customer insights, consultancy and retail communication recommendations to several food suppliers to annual budget targets. Developing strategies to assist in trade planning, communications and customer-focused category plans.

Focused on working with Senior Buyers and Category managers in developing media plans for the growing Tesco Non-Food area, developing strategies to help category growth on the back of shopper insight.

Production of media evaluation and analysis reports for marketing professionals using data gathered from freelance researchers. Reports were then presented back to clients to provide sector insights. In-depth knowledge and understanding of marketing aims and objectives was essential, and account growth and new business opportunities were key responsibilities.Key achievements:• Key account growth - doubling the fee income on two retail clients by following up project leads and… Show more Production of media evaluation and analysis reports for marketing professionals using data gathered from freelance researchers. Reports were then presented back to clients to provide sector insights. In-depth knowledge and understanding of marketing aims and objectives was essential, and account growth and new business opportunities were key responsibilities.Key achievements:• Key account growth - doubling the fee income on two retail clients by following up project leads and new product sales opportunities• Industry award win through my work on the Training and Development Agency for Schools account• Identifying new business leads through effective targeting and distribution of an industry research paper• Maximising profitability – by identifying inefficiencies and implementing solutions I increased profitability on the majority of my accounts• Improved internal communications and efficiency – by setting up a database support team I helped to improve processes between the IT and account teams• Rapid promotion - I rose from Trainee Account Executive to Account Manager in two years Show less