- Orchestrated a successful content strategy in collaboration with diverse teams, pivotal to the achieving the client’s objectives and company's overall success.- Demonstrated proficiency in project management, overseeing tasks, crafting compelling proposals, and providing strategic direction, resulting in continuous improvement and successful campaign execution.- Cultivate engagement and foster connections with the target audience by delivering relevant and timely content.- Leverage insights from extensive research into customer interests and behavior/journey to curate engaging and strategically aligned content for the client’s website and social media platforms. - Managed posts on Meta Business Suite and optimized Google search campaigns while consistently monitoring and delivering positive ROI.- Identifying and developing SEO strategies, techniques and tactics to increase the company’s search engine results rankings.- Managing content within CMS, Google Ads Manager, various social media platforms and CRM tools such as Klaviyo.

- Managed and optimized SEO strategies to enhance online visibility and improve search engine rankings.- Crafted engaging and brand-aligned social media captions to drive audience engagement and interaction.- Prepared and distributed press releases, effectively communicating key messages and milestones to the media.- Developed and maintained website content, ensuring accuracy, relevance, and a cohesive brand narrative.- Authored informative and engaging blog posts, articles, and features to drive traffic and establish thought leadership.

- Collaborated with photographers, videographers, and models during video and photo shoots for social media content.- Prepared content for the company’s website and app.- Engaged in discussions, negotiations, and collaboration with influencers to explore partnership opportunities.

- Produced a Ramadan TVC in collaboration with film production team. Assisted the producers and director during the video shoot.- Collaborated with the design team in creating storyboards, script, mood boards and pitched it to the advertising team.- Prepared call sheets and shot lists for video and photo shoots.

- As a part of our PR Project class in University of Canberra, I was able to work with Icon Water to promote their pricing campaign during the Communicating Canberra’s Showcase event.- Organized an event and promoted Icon Water’s pricing campaign.- Conducted face-to-face interviews and surveys to gather insights about the pricing campaign.- Created invite lists and tracked RSVP's for the showcase event.