Loryn Cole Email & Phone Number

Texas, United States

- Became the first user research hire as an effort to become more user-centric and create alignment - Leveraged qualitative and quantitative methods to create Dataquest’s first comprehensive user profiles, which have been used to set strategic direction for the next three years- Built user research processes tailored to organizational needs, including a.

- Hired to level up a growing marketing team and build a more sophisticated marketing strategy - Led implementation of a new email marketing tool and developed new email onboarding strategy to help users onboard faster and provide feedback- Conducted customer insights analysis to shape Dataquest’s brand positioning, and collaborated with designers to A/B.

When I first began riding motorcycles in late 2013, had a hard time finding useful, well-written information about motorcycle safety. Not to mention, nobody was really talking about motorcycles in the way I viewed them ⎯ as an incredible, fun way to experience life, that is also challenging, and requires dedication, maturity, and commitment.So, in 2015, I.

- First data analyst hire to help a growing startup get more from their digital analytics- Specialized in translating data into reports that connect analytics to business outcomes and opportunities- Advocated mixed methods research to provide richer feedback and answer key business questions, including qualitative and quantitative surveys, interviews.

Dallas, TX

- Hired as an entry-level digital strategist to support agency leadership in pitching new business and developing digital marketing strategies for clients- Synthesized insights from analysis of online consumer behavior and competitive insights with digital behavioral data to develop marketing strategies for clients ranging from A/C repair kits to beauty.

Research is the backbone of every great strategy. At Slingshot I researched social media and digital trends, how consumers use digital, and what companies can do to make their experience better. I also learned the nuts and bolts of digital and social media development.

I wrote and presented my first solo creative briefs, organized a focus group, analyzed survey results and conducted lots of secondary research. I saw firsthand how honesty and respect create better relationships, and that valuing yourself and your work makes your world a happier place.

Denton, TX

I managed various social media, develop videos, poster ads and other content, and dreamed up ways to get a diverse student body involved in interest groups and on-campus activities.

Denton, TX

President, presenter, writer, strategist and all-around handy-girl for UNT's award-winning NSAC Ad Team. Our campaign for Glidden paint at Walmart won best presentation, best media plan, and second place in our district.

Denton, TX

SWOOP is a student-managed advertising and PR agency at the University of North Texas. We do real work for real clients. We are AEs, planners, copywriters, and art directors, not interns. Unfortunately, that means we have to get our own coffee. I joined SWOOP in January 2012 as a PR strategist and copywriter. That semester, I organized the SWOOP open house.

Right-hand woman to Melanie Spiegel. I was a(n) bookkeeper, errands-runner, writer, IT person, organizer and more.Melanie's company, MSpiegel, offers high-level creative consulting and executive producing with image in mind. Emphasis on photography, business development and, of course, fashion.

Denton, TX

It might not be everyone's idea of a good time, but playing dress up is better than flippin' burgers!

Denton, TX

I wrote more than 25 stories as a news and feature reporter for the UNT student newspaper. My favorite stories were about Denton's rapid growth, a 16 and Pregnant star (who goes to UNT) and international cyber security issues.

Bachelor Of Arts (Ba), Journalism, Advertising

Master Of Science - Ms, Applied Anthropology