Lotta Wiklund Email & Phone Number

Stockholm County, Sweden

Houston, Texas, Us

Develops marketing content that supports the buyer’s journey, including assets for external and internal communications, demand generation, business development representatives, inside sales, direct sales, and customer success teams. Assets include customer presentations, data sheets, solution briefs, customer success stories, blogs, web content, and competitive materials.Collaborates with product management and solution experts to translate features and capabilities into GTM strategies and product launch plans.

Stockholm, Se

My role was to strengthen ComAround's position as a Knowledge Management Software leader and our expertise in our focused markets, EMEA and US. We succeeded in getting our brand to be associated with though leadership in our field and we acquired many new global enterprise customers.Our marketing methods and strategies were mostly Brand Management, Lead Management, Marketing Automation, Account-based Marketing and Content Marketing to create new business opportunities. The marketing team worked closely with the Sales team and Partners. We worked with channels such as SEO, social media, tradeshows, email marketing, website, live chat, speaking at conferences, and producing seminars, webinars, blog articles, case studies, eBooks and whitepapers etc.

Stockholm, Se

In charge of ComAround's conferences, seminars, webinars and all customer events in EMEA and US. I worked with online marketing involving content marketing and marketing automation globally.I founded ComAround Inspiration Day, Scandinavia's biggest conference within Knowledge Management and Self-Service.

Stockholm, Se

Assisted our CEO in establishing policies and routines that promoted the corporate culture and vision. I maintained relationships with key partners and suppliers. Analyzed and interpreted data and measurements.

Stockholm, Se

I built ComAround´s Customer Relations team from scratch and created a fantastic team in Sweden, Norway and US.Responsible for shaping and delivering our customer support strategy with delivery and champions for people management, performance management, and talent agendas, which enabled excellence in the delivery of our customer support.We assisted companies to realize the benefits of Self-Service, KCS® and level zero support and helped our customers make a seamless and successful implementation of knowledge management and KCS.This period was an important milestone of moving the company from being a leader in Sweden in its field to later become the world leader in knowledge management & Self-Service.I was part of the team that that built up Self Service Awards, an annual event to recognize those organizations and individuals that have had the most success in rationalizing support work with the aid of Self-Service solutions.

Stockholm, Se

Stockholm, Se

Stockholm, Se