Tammy Tufty, Pcm® Email & Phone Number

Houston, Texas, Us

Charlotte , North Carolina, Us

Charlotte, North Carolina, Us

As a dedicated coach and mentor to the President, my focus is on nurturing leadership skills and guiding strategic decision-making to ensure effective governance.

Charlotte, North Carolina, Us

Led one of the largest marketing professional associations in Charlotte, NC, overseeing a team of 17+ board members and volunteers. In my role as President, my objective was to rebuild the American Marketing Association-Charlotte Chapter, reestablishing it as a top-tier marketing resource offering networking opportunities and educational programs that highlight trends in marketing, digital, and communications. After a post pandemic hiatus, I successfully led the resurrection of our chapter through a strategic series programming and events including: 3 Signature Events, 8 Lunch & Learns, 4 Mixers, 3 Career Development Workshops, 1 ABM Workshop, and 4 Start Your Days with AMA sessions. Our collective efforts resulted in the chapter being honored with the prestigious "Turn-It-Up Chapter of the Year" Award for 2022-2023, a recognition bestowed upon the chapter that exhibited the most significant overall improvement despite the obstacles faced.

Charlotte, North Carolina, Us

Nominated to three year position (President Elect, President, Past President) to lead the American Marketing Association Charlotte Chapter, one of the largest and most active non-profit professional organizations in the Queen City.

Charlotte, North Carolina, Us

As the leader of the award-winning Communications Committee at AMA Charlotte Chapter, I spearheaded a team that earned the Chapter of Excellence Award for Communications Excellence in 2020, surpassing over 35 nationwide chapters. Guiding a team of 3-5 volunteer marketers, I coached and directed efforts to execute comprehensive communications strategies across social, digital, online, and email channels. My role extended to creating and implementing an annual communications strategic plan and playbook, ensuring a cohesive and impactful approach to effectively engage our audience and uphold the Chapter's commitment to communication excellence.

Round Rock, Texas, Us

As a Global Campaign & Content Strategist, I spearhead the development of comprehensive B2B content and creative plans aligned with campaign and business strategies. My role involves crafting customer-driven and compelling content ideas, strategically setting the narrative for campaign assets, and ensuring a cohesive story across the customer journey. I also own and manage the end-to-end creative development process. This involves collaborating with agency partners to drive the creative approach and create social, video, and digital executions aligned to the campaign strategy. • Create and drive the end to end technology portfolio content strategy and plan aligned to the global campaign strategy, go-to-market business plan, customer segmentation requirements and various routes to market.• Own and develop Tech Insights program and content strategy to build mid-funnel engagement by establishing content that addresses customer pain points.• Collaborate with stakeholders across the content ecosystem including Product Marketing, Brand, Creative, Customer Reference, Thought Leadership and Partner Marketing to curate and create compelling content that communicates the Dell Technologies brand values, products, solutions and services• Present strategies and plans to executive leadership, campaign managers and Global Field Marketing• Develop data-driven, innovative storytelling via a wide variety of content types and amplification channels including digital, whitepapers, eBooks, social media (paid and organic), event kit, sales enablement, sales email, nurture email and beyond• Direct research development with leading analyst firms, tech publishers and content hubs to deliver quantitative and qualitative dynamic content to drive sales pipeline. • Led Dell Tech World content pilot project which integrated events content into Welcome to Now global campaign, extending the reach of events’ owned content

Fort Mill, South Carolina, Us

Dynamic communicator and creative strategist, spearheaded the development and management of the company's digital, content, and communications strategy. Leading integrated campaigns for key clients, I provided content leadership across cross-functional units by crafting and disseminating compelling content through omnichannel campaigns. Created content strategy and plan for paper.domtar.com and Paper Matters Magazine. Modernized customer communication strategies ensuring GDPR and CAN-SPAM compliance. Manage and execute Domtar’s digital, content and communications strategy to key clients through various channels. Drive strategy, standards and operations to produce high-quality content to reach priority audiences with thought leadership, storytelling and personalized communications. Create and manage content strategy (including paper.domtar.com blog and other integrated content channels)Own strategic content planning, including editorial calendar management, workflow and creation of content assets. Create and implement channel communication plans for product and campaign launches (Print, Digital, Content, Video and Social components). Managing Editor, Paper Matters magazine, a bi-annual inspirational magazine targeted towards printers, creatives and marketers. Partner with internal stakeholders, agencies and partners to create and execute integrated marketing communications plan.Track and analyze marketing KPIs through google analytics and Dataroma.Own and develop paper.domtar.com website and integrate with marketing automation platform, customer journey, demand generation and content marketing.Oversee and manage ad agency relationships for digital and creative projects.Communications ambassador for Paper and Packaging Board “How Life Unfolds” national marketing campaign.

Assisted in the development and production of Summer Session admissions publications. Collaborated with graphic designer to develop visual campaign, including publication covers and posters.Key Accomplishments:Organized Spring Break-Out event in three campus dining halls simultaneously to promote summer sessionsAwarded 1998 Silver Addy; Collateral Material

Editor of What’s in Store, a 64-page magazine created as a marketing tool for the university bookstore to introduce new students to Virginia Tech.

Reporting, Graphics Production, Grip, Public Service Announcement coordination