Lottie Palmer (Née Snelson) Email & Phone Number

London, England, United Kingdom

In this role I led on the marketing strategy for Australia working with the sales lead and international director to drive brand awareness and deliver sales growth in the region. One of the major projects I oversaw was the creation of a new automated onboarding communications programme for international customers which involved working with teams across sales, training and marketing. I also led on the roll out of new brand materials.

London, England, United Kingdom

Working with the sales team to drive lead generation activity for the primary school market. Planning and writing campaigns for our different assessments and trial recruitment. Managing our automated customer lifecycle programme. Managing and reporting on Facebook Ad campaigns. Managing and reporting on Amazon Ad campaigns. Also responsible for internal communications including: producing a monthly staff newsletter with updates from across the business; posting to our online staff news… Show more Working with the sales team to drive lead generation activity for the primary school market. Planning and writing campaigns for our different assessments and trial recruitment. Managing our automated customer lifecycle programme. Managing and reporting on Facebook Ad campaigns. Managing and reporting on Amazon Ad campaigns. Also responsible for internal communications including: producing a monthly staff newsletter with updates from across the business; posting to our online staff news board; managing and updating the content shown on TV screens in the breakout areas of each office; working with the Diversity Matters team to run events promoting and educating staff about diversity and inclusion. Show less

Set up and management of PPC Ads through Amazon Marketing Services to boost sales of our 11+ practice packs on Amazon.Curated content for our website and created webpages using website CMS. Creation campaigns to drive recruitment of schools to trial testing material.

London, United Kingdom

Supporting the marketing team in delivering a high standard of service to internal and external stakeholders. This included: email campaign building, deployment, tracking and reporting; using our CRM system to produce distribution lists to support targeted campaigns; proofing social media posts, uploading content and monitoring engagement on GL's UK and International Twitter and LinkedIn accounts; arranging printing of event collateral and direct mail campaigns; setting up and editing… Show more Supporting the marketing team in delivering a high standard of service to internal and external stakeholders. This included: email campaign building, deployment, tracking and reporting; using our CRM system to produce distribution lists to support targeted campaigns; proofing social media posts, uploading content and monitoring engagement on GL's UK and International Twitter and LinkedIn accounts; arranging printing of event collateral and direct mail campaigns; setting up and editing customer-facing webinars; managing inbound email queries and assigning follow up activities to the relevant teams; proof reading; creating promo codes to track activity; purchase order creation and budget recording. Show less

Diploma In Professional Marketing, Marketing

Modules include Marketing and Digital Strategy, Innovation in Marketing and Resource Management

Certificate In Professional Marketing, Marketing, Distinction

Modules studied include marketing, integrated communications and digital marketing.

Master Of Chemistry, Chemistry

Activities and Societies: Cardiff University Swimming and Waterpolo Club - Waterpolo team member Chemsoc - Committee Member - Social.

A Levels, Chemistry Physics Maths & Graphic Design