Loubna Katalin Abdallah Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

• Strategic consultancy, specializing in innovation and brand, providing bespoke research to clients across diverse industries and markets.
• Drive revenue growth by collaborating with clients to understand their needs and provide tailored solutions
• Conduct and manage research projects using a wide range of methodologies including consumer segmentations, U&A studies, concept testing, pricing analysis, customer satisfaction
• Interpret and translate complex data sets into actionable insights through compelling and consultative storytelling and through workshops
• Manage direct line reports fostering their professional growth
• Improve internal processes and ways of working, resulting in improved efficiencies and enhanced collaboration

London, England, United Kingdom

• Bespoke attitudinal research within shopper/consumer panels (Take home household panel, Worldpanel Plus receipt panel, E-com and Usage panels)
• Contribute to teams’ commercial targets by responding to client briefs through writing and pitching proposals
• Grow the commercial pipeline by building relationships with client service teams to promote our solutions externally
• Evolve and improve the service and solutions in line with team strategy (research quality, UX, capabilities e.g., benchmarking and value for money, catchment projects)
• Manage the research process and project teams as well as client relationships
• Design bespoke surveys in topics of path to purchase, brand choice, NPD testing and post-launch evaluation, concept checking, segmentations, and white space studies

Beirut-Hamra

• Full-service mixed methods market research agency with a focus on Social, Political and FMCG research.
• Coordinate the research process from end-to-end including recruitment and training fieldwork personnel, scripting and testing, quality control, fieldwork management and client communication
• Organise training days for fieldworkers on bigger projects like the school development project run on 100 public and private schools across the country commissioned by World Bank
• Analyse client questions and independently designing, writing, and pitching research solutions
• Build new client relationships through networking and proactive pitches
• Write and design bespoke and syndicated quantitative surveys (for up to 2,000 samples and across different countries) and qualitative discussion guides

Lebanon

- Conducted research and performed administrative work.- Tutored undergraduate students, proctored and corrected undergraduate exams.

Lebanon

- Handled book cataloging on a special program (OLIB, OCLC), and conducted research.

Lebanon

- Assisted the Athletics Director in administrative and clerical work.- Managed data operation.

Beirut

Mobile Telecommunications Operators in Africa based in Lebanon- Worked on establishing and maintaining roaming agreements with other countries and service providers.

Lebanon

- Worked on the project for the rehabilitation of Lebanese public schools, and the project for sheltering Syrian refugees in Lebanon.

Master'S Degree, International Marketing And Brand Management

(2018-Expected date of graduation: June 2019)

Master Of Business Administration - Mba, Business Administration And Management, General

Master Of Business Administration (M.B.A.), Business Administration And Management, General, 3.92/4

Activities and Societies: Basketball Varsity Team - Captain Graduate Assistant Program

Bachelor Of Science (B.S.), Management, 4.0/4.0

Activities and Societies: Basketball Varsity Team - Captain 3 years in a row Financial Aid Assistant at the Athletics Department Student.

Lebanese Baccalaureate, Economics And Sociology

School Valedictorian of Class of 2010. Distinction (Ranked among the top 25 students in Lebanon). Honor roll throughout academic years..