Louise Rose (Née Howard) Email & Phone Number

Manchester, England, United Kingdom

Manchester, United Kingdom

Manchester, United Kingdom

Manchester, United Kingdom

Having a strong understanding of search engines and the algorithmic ranking factors; how search engines, read, index and value content, I am currently working as an Account Director within the Organic Performance department at MEC Manchester working across a range of clients including travel & insurance whilst managing and supervising a team of seven managers and executives. CORE RESPONSIBILITIES INCLUDE:* Leading owned and earned strategies, providing digital content recommendations for business and brand growth whilst collaborating with paid distribution teams;* Guiding strategic and operational development of client business structures for content creation and management;* Identifying clear digital content campaign objectives in order to plan and execute against a range of KPIs;* Recognising opportunities for growth for both agency and client objectives; * Assessing client market landscape and trends on and offline through analysis of competitor activity;* Understanding consumers for both on and offline media touchpoints; profile, insights, barriers and drivers, journey, segmentation, search habits, content consumption;* Understanding large scale adaptable and reactive content creation and management;* Creative partner and production briefing, budget management and project management;* Identification and analysis of performance metrics – experience with DoubleClick, Google Analytics, Coremetrics, Tableau and Brightedge.KEY COMPETENCIES INCLUDE:* Creative thinking & problem solving* Client service and account management * Highly organised workflow management, delegation and prioritisation* Teamwork and ownership* Negotiation and influencing * Sound judgement for risk management* Commercially astute * Sound financial awareness, including process management and budget control

Manchester, United Kingdom

Worked as a Natural Search Manager for iProspect Manchester across a range of clients including home & property but specialising in retail whilst leading natural search campaigns on one of the UK's largest retail groups. As part of the Dentsu Aegis Network, iProspect Manchester are one of the world’s leading, focused media and digital communications groups. They are a global digital performance agency helping to grow the world’s most sought-after brands, by targeting audiences that are ready to act and find inventive ways to turn intention into action. CORE RESPONSIBILITIES INCLUDE:* Client Management and Training;* Natural Search Engine Optimisation activities including technical, editorial and competitive market audits in order to comply with Natural Search Best Practice;* Managing and training a team of natural search assistants and executives ensuring deadlines are met, client expectations are exceeded and knowledge base is grown; * Forecasting and providing clear strategic direction on how to improve performance by creating and refining search strategies in line with client business objectives and ensuring best practice implementation;* Identifying opportunities for growth for both agency and client objectives;* Planning and managing innovative content marketing campaigns for both on-page and off-page activity. Examples include events, blogger relations and creating and managing briefs for building engaging on-site content;* Liaising with other team members and media channels to ensure synergy on multi-channel campaigns, including both offline and online investments;* Identification and analysis of performance metrics – experience with DoubleClick, Google Analytics and Brightedge.KEY COMPETENCIES INCLUDE:* People Management* Teamwork* Organisation* Planning & Strategy* Self Development

Manchester, United Kingdom

Manchester, United Kingdom

Working as part of an experienced SEO team for the world's leading independent media planning & buying specialist.Recently elected to partake in Squared - a Google, Hyper Island and IPA initiative. The unique 3 month scholarship for Graduates working in the Advertising and Media industry aims to empower the future leaders of the industry and equip its students with the foresight and adaptability for the rapid change that the digital [r]evolution is causing in the industry. Working closely with the three parties, Squared is tailored to provide skills and learnings that are integral to understanding the digital landscape; both as it stands now and how it will evolve in the future.Working on high profile accounts including Barratt Developments plc, Holland & Barrett and Freemans Grattan Holdings to improve their digital presence and reach through search engine optimisation.CORE RESPONSIBILITIES INCLUDE:* Client Management and Training;* Natural Search Engine Optimisation (SEO) activities including technical, editorial and competitive market audits in order to comply with SEO Best Practice;* Identification and analysis of performance metrics – experience with DoubleClick, Google Analytics, Webtrends and Coremetrics;* Keyword research and ranking analysis with knowledge of AWR;* Writing SEO friendly copy for both on page and off page activities and implementation of SEO best practices;* Creating and refining search strategies and supporting implementation;* Coordinating an inaugural blogger evening, in order to build the profiles of various stakeholders and manage client expectations;* Managing innovative off page activities, including blogger outreach campaigns and infographics and widget development strategies;* Liaising with other team members to ensure synergy on multi-channel campaigns, including both offline and online investments.

Manchester, United Kingdom

Accepted a permanent position within the growing SEO team following work experience as an SEO copywriter.

London And Manchester

A Google, Hyper Island and IPA initiative.The unique 3 month scholarship for Graduates working in the Advertising and Media industry aims to empower the future leaders of the industry and equip its students with the foresight and adaptability for the rapid change that the digital [r]evolution is causing in the industry. Working closely with the three parties, Squared is tailored to provide skills and learnings that are integral to understanding the digital landscape; both as it stands now and how it will evolve in the future.

Manchester, United Kingdom

Worked alongside the Marketing Manager for an independent sixth-form college. As part of the Alpha Plus Group, Abbey College Manchester maintains a “gold standard” of educational quality.Initially hired as temporary staff to clear a back log of administrative work before embarking on a ski season in France for five months. Upon returning the role was reinstated and progressed to supporting end of year events.CORE RESPONSIBILITIES INCLUDED:* Ownership of the end of term College Newsletter, creating compelling reviews of past events and current news, distributed to parents, students and staff.* Events management for Presentation Evenings, Parents’ Evenings, and the 20th Anniversary Charity Dinner, raising over £2000 for a local charity.* Management of the CMS to update the website with online ready content covering news and information relevant to students, both prospective and* Assisting the Director of Sales with material required for international partnership, whilst supporting external design agencies for the production of international banner stands, print advertisements and the current rebrand.

Manchester, United Kingdom

Hired as a temporary member of staff to clear a back log of administrative work before moving into the marketing department as Marketing Assistant. I then embarked on a 5 month ski season in France and my role was put on hold. CORE RESPONSIBILITIES INCLUDED: • Ownership over the Termly College Newsletter, distributed to students and parents.• Assisting Director of Sales with material required for international partnership, whilst supporting external design agencies for the production of international banner stands, print advertisements and the current rebrand. • Preparation of Autumn Term events, including overseeing the design of presentation evening material and monitoring response for Parents Evening.

London, United Kingdom

Successfully completed a 13 month, full time, paid placement within the Europe/SE Asia Marketing Team of a premier mobile technology company and award-winning developer and publisher of mobile entertainment.Worked closely with major global brands including Marvel, World Poker Tour, Activision (Guitar Hero), Universal and ParamountCORE RESPONSIBILITIES INCLUDED:• Sole responsibility for the coordination of multiple marketing activities across global teams - EMEA, APAC and LATAM markets through the generation of all product marketing assets (sales sheets, screenshots, graphics, logos, presentations etc), thereby supporting & preparing sales documentation for the global sales force. • Closely collaborated with major global brands including Marvel, World Poker Tour, Activision (Guitar Hero), Universal and Paramount as well as leading mobile operators: Vodafone, Orange and Telefonica. • Worked with the US licensor relations team to secure brand approval for multiple promotions (including TV, print and online advertisements) across all territories. This also included working with translators to localize material into multiple languages.• Extensive Events Management experience through high profile events which included: - The supervision of HOM presence at 3GSM in Barcelona – The Mobile World Congress - Pioneering two European developer events, encouraging third party mobile content developers to publish their games through HOM, generating £200k worth of revenue. - Coordinating two high profile product eventsincluding a World Poker Tour poker evening and a Guitar Hero themed night involving industry insiders, including publications such as Mobile Entertainment magazine.