* Conceptualized and launched Neeme, a digital advertising company dedicated to empowering small and medium-sized businesses through affordable and accessible digital signage solutions.* Developed a scalable business model, including tiered pricing packages, centralized profit-sharing agreements, and operational strategies, tailored to support SMBs while driving profitability.* Led market analysis and strategic planning, identifying high-traffic locations for screen placement and addressing gaps in traditional advertising for SMBs.* Built and managed partnerships with host businesses, advertisers, and service providers to ensure mutual growth and streamlined operations.* Oversaw end-to-end business operations, including branding, marketing, sales, financial planning, and compliance with local and state regulations.* Designed and implemented the content management system (CMS) to enable advertisers to seamlessly schedule, manage, and analyze ad performance across multiple screens.Secured funding and managed budgets, ensuring operational efficiency while maintaining a break-even timeline.* Fostered a company culture centered on innovation, collaboration, and community impact, establishing Neeme as a trusted partner for SMBs in the Bay Area.

* Led social strategy for the TSIA Portal, creating a content approach on LinkedIn, X, and YouTube that increased engagement by 23.2% using Sprout Social and Bitly for precise tracking and reporting.* Collaborated with content teams to produce performance-driven assets, including infographics and video ads, optimized for both paid and organic social media platforms to improve reach and overall views by 52.8%.* Refined media targeting strategy, optimizing each paid post and ad with audience segmentation and real-time analytics to increase brand loyalty and total impressions by 30.4%.* Executed a multi-channel distribution plan, incorporating organic ads and retargeting, and utilized Sprout Listening and Bitly UTMs to gain actionable insights that improved campaign performance.

Programmatic CTV Expertise* Leveraged programmatic CTV expertise on platforms like Madhive and Google Ad Manager to surpass campaign objectives by 60%.* Led end-to-end campaign execution, including targeting, inventory selection, optimization, and data-driven reporting.* Utilized knowledge in audience segmentation, RTB, and automated media buying to align with industry trends and maximize campaign performance.Ad Operations & Digital Campaign Management* Acted as a trusted Ad Operations partner, ensuring seamless delivery of digital campaigns for Fox’s media properties.* Troubleshot delivery issues, optimized ad performance, and managed tracking pixels and tags with technical precision.Data-Driven Campaign Optimization* Collaborated with sales to convert digital strategies into campaigns, tracking KPIs like CPA, CPM, CPV, CPC, and CTR.* Generated data visualizations and detailed reports to highlight campaign effectiveness, enabling stakeholders to make data-driven improvements.Cross-Functional Collaboration & Relationship Building* Built strong partnerships with account executives, sales managers, agency partners, and vendors to ensure flawless campaign execution.* Created visually engaging One-Sheets in Canva, leading to a measurable increase in brand engagement and ROAS.

* Developed a comprehensive paid media strategy, driving significant ROI across platforms like Facebook Ads, Instagram, TikTok, and Pinterest.* Collaborated with creative teams to execute cohesive organic and paid campaigns, enhancing brand messaging and maximizing engagement.* Identified high-value audience segments through Sprout Social, leveraging lookalike and retargeting strategies to optimize ad spend, increasing customer acquisition by 10.4% and engagement by 44.2%.*Analyzed performance metrics with tools like Sprout Social, Google Analytics, and Facebook Insights, achieving consistent targets in CTR, CPA, and ROAS across all paid channels.*Negotiated and managed paid influencer partnerships, achieving KPIs in engagement and brand reach; managed campaign deliverables within budget, leading to improvement in campaign reach.*Kept current with trends in programmatic media and paid social, integrating innovative storytelling to enhance campaign efficiency.*Contributed to digital asset management using Canto, ensuring consistent cross-channel integration and alignment with paid media strategies, enhancing brand impact.

* Excelled as a data-driven media strategist, collaborating with web development and analytics teams to create optimized, engaging paid social media campaigns.* Developed targeted photo and video ads that effectively drove conversions through precise audience segmentation.* Acted as an in-house project manager, coordinating cross-functional teams—sales, creative, and technical—for seamless campaign launches.* Managed Shopify campaign landing pages, ensuring SEO integration, product inventory monitoring, and a cohesive digital brand identity.* Led initiatives in strategic link placement and funnel targeting optimization to boost ad performance in line with business objectives.

* Led and optimized organic media campaigns and content strategies, enhancing digital growth and reach.* Developed SEO-focused long- and short-form content for blogs, social media, and email using WordPress, Mailchimp, SEMrush, and Yoast SEO, increasing organic engagement.* Improved customer segmentation and lifecycle marketing through multi-channel campaigns, integrating WordPress and Mailchimp to boost personalized communication.* Directed end-to-end content production with cross-functional teams, ensuring timely delivery of digital and physical content; streamlined workflows and tracked campaign performance.* Enhanced website SEO with the web team, achieving a 12% boost in organic traffic through keyword research, metadata optimization, and ranking monitoring.* Expanded social media presence through community engagement and analytics, increasing brand visibility and interaction on Facebook and LinkedIn.* Monitored campaign performance via Google Analytics, making data-driven adjustments to optimize campaigns and maintain a bounce rate of 33-37%.

* Developed a data-driven approach to live event planning by analyzing audience preferences via HubSpot, resulting in higher attendance and community engagement.* Enhanced website accessibility and ticketing, boosting traffic and extending community outreach.* Designed a user-friendly website on WordPress with optimized SEO via Yoast, improving search visibility and strengthening local brand recognition.* Led multichannel marketing campaigns for music and fashion events, utilizing organic and paid strategies on Instagram, Facebook, and YouTube, which grew followers and event registrations.*Created targeted email campaigns using ActiveCampaign, driving engagement and building strong client relationships.* Established Cohort Promotions as a local industry leader by combining event planning, content creation, and digital strategy to increase attendance and online presence.