Louis J. Giustini Email & Phone Number

Chambersburg, Pennsylvania, United States

Maryland, Delaware And Virginia

Management and sales executive, managed performance of the multi-state network (Maryland, Delaware, Virginia), including consumer and small business product lines, internal and external sales programs, and all compliance and operations-related standards. Oversaw workforce training, development, and coaching. Served as a member of the executive team and provided leadership and decision-making on various corporate committees and initiatives. Managed four direct and 275 indirect reports.KEY ACHIEVEMENTS: Executed on regional community reinvestment-related activities, including leading the organization’s mission to “Change Lives for the Better.”  Developed and implemented an urban strategy in Baltimore, MD, to meet organizational financial objectives and community needs regarding homeownership and financial education. Assumed corporate-wide responsibility for digital solutions sales providing convenience, safety, and the tools to help consumers and small businesses make informed financial decisions. Led top regional sales teams 2017-2020, resulting in double-digit growth, increased customer satisfaction, and employee engagement.

Maryland, United States

Led the financial, sales, and operational performance of the Hagerstown Trust Division of The Columbia Bank (TCB). Sales executive held accountability for the consumer banking network's performance, including customer product lines, small business sales, external sales programs, and all compliance and operations-related standards. Provided leadership and decision-making as part of the bank executive team and as part of a variety of corporate committees. Oversaw the bank’s system conversions as well as the merger of all the Maryland affiliates into TCB. Managed six direct and 220 indirect reports.KEY ACHIEVEMENTS: Spearheaded training, development, and coaching of the consumer/small business workforce.  Business was the top-performing affiliate bank, consumer banking unit within the holding company during tenure with TCB.

Led the financial, sales, regulatory, and employee-related functions of the bank. Promoted to Hagerstown Trust Company (HTC) following the resignation of all three executive team members. Managed five direct and 95 indirect reports.KEY ACHIEVEMENTS: Promoted to the position because of leadership skills and ability to motivate employees and the public. Rebuilt rapport, trust, and confidence by engaging with employees and customers, listening to their thoughts and concerns, and providing them with a clear vision of how our organization would excel in providing solutions to customers and contributing to the quality of life in the community. Bank experienced balance sheet growth, increased profitability, more satisfied and engaged employees, and increased its market share during this period. Became the top-performing affiliate bank hitting all financial and development objectives.

Pennsylvania, United States

Held accountable for the products, policies, and sales of the consumer network and branch operations. Worked closely with commercial leadership, Fulton Financial Advisors (brokerage/wealth management), Treasury Services, Mortgage, and other departments to actively sell products and services. Managed six direct and 330 indirect reports.KEY ACHIEVEMENTS: Created internal and external consumer sales programs and all small business activities of the bank. Championed programs that brought teams together to grow non-interest, income-related services.

Pennsylvania, United States

Directed all sales-related activity for Fulton Bank's retail team and held direct responsibility for the Lancaster Division's branch network. Managed five direct and 180 indirect reports.KEY ACHIEVEMENTS: Partnered with marketing to develop the organization’s first CRM-related sales campaigns across all consumer and small business markets. Formalized the sales planning process across all market focusing on behaviors that would translate into improved metrics.

Pennsylvania, United States

Led the branch network for the Lancaster Division. Managed three direct and 180 indirect reports.KEY ACHIEVEMENTS: Spearheaded a task force to develop and implement a web-based curriculum of sales, service, and compliance training. Executed an enhanced customer shopping program to better understand the effectiveness of company’s training programs, solution based sales initiatives, and customer satisfaction.

Bachelor'S Degree, Economics

Education record