 Responsible for growing territory sales goals by developing and executing retail strategies. Utilize retailer data such as Hoodie analytics and Alpine IQ to identify opportunities to grow sales and gain new business. Closed 17 new doors in Q2 leading to 15% increase in sales.

 Coached and led a team of 5 to hit 100%+ of quarterly KPIs. Responsible for managing a territory and Key Accounts in state accounting for 40% of all revenue. Closed 18 new accounts leading to 10% incremental growth. Managed 3rd party distributor partner providing forecasts, analytics and industry insights to ensure healthy inventory levels.

 Manage all areas of business for Northeast Delhaize accounts including P&L, pricing, forecasting and trade promotions using TradePro TPM. Attained 130% of goal in 2021. Closed Private label business leading to 8% gain in incremental dollars. Increased profitability by implementing price increase on key pack groups.

 Closed new accounts at Top Retail Chains including Target, CVS, Big Y, Demoulas (Market Basket), Burlington and Ocean State Job Lot. Grew sales at Wegmans to +6% from inheriting a -26% YOY decrease in sales.  Key point person for formulation, label/packaging design, and sourcing of raw materials for specialized items for all assigned accounts. Formulated 3 new items adding to the Mason portfolio and strengthening our core competency of unique, clinically based… Show more  Closed new accounts at Top Retail Chains including Target, CVS, Big Y, Demoulas (Market Basket), Burlington and Ocean State Job Lot. Grew sales at Wegmans to +6% from inheriting a -26% YOY decrease in sales.  Key point person for formulation, label/packaging design, and sourcing of raw materials for specialized items for all assigned accounts. Formulated 3 new items adding to the Mason portfolio and strengthening our core competency of unique, clinically based products. Developed, designed and oversaw launch/execution of shared cloud-based information platform increasing efficiency by providing brokers access all relevant materials in an organized manner. Responsible for building out all raw material, component and misc. prices for Private Label SKUS for customers. Show less

 Led all Sales strategy including Pricing, Promotions, Planning and Product focus. Key account manager for all Conventional Accounts including Target, Kroger, Costco, Wakefern, Wegmans and Hannaford. Responsible for the planning, management and execution of promotional plans serving as the key point person for all communication with all distributor partners. Natural Key Account manager including Sprouts, Fresh Thyme, Whole Foods, The Vitamin Shoppe, INFRA, NCG and Fairway… Show more  Led all Sales strategy including Pricing, Promotions, Planning and Product focus. Key account manager for all Conventional Accounts including Target, Kroger, Costco, Wakefern, Wegmans and Hannaford. Responsible for the planning, management and execution of promotional plans serving as the key point person for all communication with all distributor partners. Natural Key Account manager including Sprouts, Fresh Thyme, Whole Foods, The Vitamin Shoppe, INFRA, NCG and Fairway Market. Manage sales and promotional efforts with the national brokerage to increase sales and distribution for all products. Show less

 Coached and led a team of 4 Territory Managers to create strategic sales and growth plans leading to attaining 104% (YOY $ Sales) to 2016 company goal. Recorded, reviewed and analyzed sales team data on GoSpotCheck; adjusted strategies as needed. Utilize SPINs data in order to identify opportunity gains, analyze competition, collaborate within the industry and establish realistic goals. Negotiate favorable pricing, payment terms, and promotional support with new/existing… Show more  Coached and led a team of 4 Territory Managers to create strategic sales and growth plans leading to attaining 104% (YOY $ Sales) to 2016 company goal. Recorded, reviewed and analyzed sales team data on GoSpotCheck; adjusted strategies as needed. Utilize SPINs data in order to identify opportunity gains, analyze competition, collaborate within the industry and establish realistic goals. Negotiate favorable pricing, payment terms, and promotional support with new/existing clients. Provide sales training to retailers to assist with communicating product benefits and features. Manage trade spend budgets for retailers and assist in placing targeted advertising to drive sales.  Coordinate sales strategies with a national brokerage to increase brand awareness and sales developing and promoting inter-departmental cohesiveness. Show less

Manager Business Development, Retail Sales 01/13-PresentPromoted into a management position at this nutritional manufacturer after consistently being a top performer as an Account Executive. Oversaw multiple functions and activities including leading a sales team of 8, including 3 independent brokers and 5 Key Account Managers as well as numerous Product Demonstration Specialists. Managed promotional marketing budgets for sales team as well as top clients, overseeing Human Resource… Show more Manager Business Development, Retail Sales 01/13-PresentPromoted into a management position at this nutritional manufacturer after consistently being a top performer as an Account Executive. Oversaw multiple functions and activities including leading a sales team of 8, including 3 independent brokers and 5 Key Account Managers as well as numerous Product Demonstration Specialists. Managed promotional marketing budgets for sales team as well as top clients, overseeing Human Resource duties and reaching sales goals through prospecting, managing sales, marketing and distribution for over 500 products including vitamins/minerals, herbal supplements, organic teas and sports drinks.Key Achievements and Responsibilities Acts as the Account Manager for strategic clients on the East Coast and Mid-West including Whole Foods Market, Lucky Vitamins, Health Foods Unlimited, Fresh Thyme Farmers Market and Advantis Nutrition. Negotiates favorable pricing, payment terms, and promotional support with new/existing clients Prepares departmental forecasting, sales planning, budgeting, and ROI analysis; delivers updates to Executives Launched a new product line of supplements tailored to the needs of post-operative bariatric patients  Facilitated the introduction of a clean series of all natural non-GMO sports nutrition line. Conducts bi-weekly Strategic Sales Meetings to review goals, scheduling, and ensure team members are fully equipped to sell. Create and deliver presentation to National and Regional Corporate Buyers at leading grocery chains, independent and online retailers. Provide sales training to retailers to assist with communicating product benefits and features. Provide training to Key Account Managers, Product Demonstration Specialists and Distributor Partners, improving prospecting activities and new account acquisition. Manages co-op marketing budgets for each retailers and assists in placing targeted advertising to drive sales. Show less

Provided leadership and coaching to sales team of 5, closing 85% of all leads.Increased overall membership from 0 to 2,400 members by generating leads through lead boxes, making 20-30 cold calls daily, referrals and internet visits.Developed business plans, continually gather and analyze information on industry, competition and fitness trends. Managed a business where sales exceed $75,000 per month with over 10 employees, maintaining positive attitudes and strong communication… Show more Provided leadership and coaching to sales team of 5, closing 85% of all leads.Increased overall membership from 0 to 2,400 members by generating leads through lead boxes, making 20-30 cold calls daily, referrals and internet visits.Developed business plans, continually gather and analyze information on industry, competition and fitness trends. Managed a business where sales exceed $75,000 per month with over 10 employees, maintaining positive attitudes and strong communication throughout the organization.Cross sold services such as personal training, nutritional consulting, laser hair removal and group exercise classes. Organized the promotion of new fitness programs to keep up with current trends, such as Les Mills Group Exercise, athletic training and functional training programs.Responsible for all accounts payable and receivable.Initiated advertising, hiring and training of new employees. Show less

Assisted in performing monthly cycle counts, maintaining inventory accuracy. Coordinated with upper management to purge all outdated equipment.Developed and analyzed queries to identify misplaced inventory utilizing them to remedy inventory issues.Assisted "Special Projects" coordinator in locating and distributing high end parts to engineers, ensuring they had the correct parts at critical test times.