Louisa Fletcher Email & Phone Number

I manage content across a portfolio of Canada's leading insurance brands, including belairdirect, Intact Insurance, and Johnson Insurance. I love working in an agile, collaborative environment to deliver a best-in-class digital customer experience. Responsibilities include: ✨ Managing content production across a portfolio of brands under Intact Financial Corporation✨ Developing content strategy that delivers growth and SEO performance✨ Developing Editorial Guidelines to improve brand distinction and content quality✨ Auditing online content and drive continual improvement✨ Writing engaging digital content that delivers a winning customer experience and drives conversion✨ Working with freelancers and agencies to scale content production

Partnering with growth-stage B2B SaaS brands in their content marketing strategy and execution. Clients include: TestFit, Enscape, Join, BIM Track, Work for Impact, and more.

Montreal, Quebec, Canada

Worked alongside a dynamic SaaS marketing team to develop and execute a content marketing strategy that helped to engage and grow our audience, generate quality leads, and build a compelling brand.Some results I'm especially proud of:✨ Increased blog traffic 160% in my first year managing the blog (YoY)✨ Grew our LinkedIn audience by 166% ✨ Generated thousands of quality leads through webinars and premium gated contentResponsibilities include:✨ Develop, execute, and report on a content strategy to drive organic growth, generate leads, and engage our target audience at every stage of the customer journey✨ Lead an editorial board with stakeholders from product, sales, and SMEs and manage the editorial calendar ✨ Produce top-ranking SEO-optimized blog content to generate organic website traffic and build our brand✨ Develop premium downloadable content: Case Studies, E-books, Whitepapers✨ Plan, promote, and facilitate educational and lead-generating webinars✨ Grow and engage our audience on LinkedIn, Twitter, Instagram, Facebook, and YouTube✨ Develop high-conversion copy for our website, email, & ads✨ Crafting key messaging and multi-channel content for a new product GTM campaign including video scripting and storyboarding, landing page content, e-book creation, blog post, email and social blasts

Montreal, Canada Area

Montreal, Canada Area

I am passionate about empowering communities to invest in the Next Generation! In this non-profit leadership role, I was responsible for overseeing and developing Next Generation ministry programs that served children and youth from birth to high school, and leading an amazing team of volunteers.✨ Managed communications and administration✨ Developed systems and leadership structure✨ Recruited and trained volunteers✨ Planned and executed weekly programs and special events

Montreal, Canada Area

NameShouts is an AI powered name pronunciation tool passionate about creating diverse and inclusive communities where every connection counts. I loved working in an entrepreneurial, creative, and collaborative environment alongside a diverse team and discovered an affinity for SaaS marketing. Honed Digital Marketing skills in: ✨ Market research and prospecting✨ Building email campaigns✨ Designing targeted landing pages✨ Content distribution strategy✨ Brand storytelling and pitch design

Volunteer teaching role at a residential primary school in rural Namibia. Taught grade 4 class, designed and implemented extra-curricular programs including art and music classes, a school play, sports, and running the library. Assisted with other duties such as supply teaching, school shop, and accompanying students on field trips. Launched creative fundraising initiatives to raise $10,000 to fund the partnership and invest in educational resources and materials for the school. Experiences documented in personal blog, "The Chronicles of Namibia".

Ottawa, Canada Area

Journalism internship with the Canadian Medical Association News Department.✨ Learned how to interview subject matter experts and conduct in-depth research✨ Researched, wrote, edited, and published news articles✨ Participated in editorial meetings to discuss "news-worthy" content topics and anglesSample published article: A conversation with 2013 Gairdner Wightman Award winner Dr. James Hogg.

Bachelor Of Arts - Ba, Honours Liberal Arts: Literature And The Arts

Honours Program in Liberal Arts (Literature and the Arts), with Minors in Music and Spanish. Honours Thesis used local archives.

Post-Graduate Certificate In Content & Digital Marketing, Marketing

Courses include: Marketing Fundamentals, Business in a Digital Age, Fundamentals in Digital Marketing, Planning & Analysis for Content.

A Levels, English Literature, Physics, Art & Design, Maths, Extended Research Project